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Sunday Overnights: Arizona Victory Over Dallas in Preseason Football Lifts NBC to Victory

Start of New TV Season 28 Days Away!

Sunday, August 26, 2018

Household Rating/Share
NBC: 4.5/ 8, CBS: 3.4/ 6, ABC: 3.2/ 6, Fox: 1.3/ 2

-Percent Change from the Year-Ago Evening:
ABC and NBC: + 7 each, CBS: + 6, Fox: -28

-Ratings Analysis:
NBC took center stage in the overnights care of the Arizona Cardinals versus the Dallas Cowboys in preseason football, which averaged at estimated 4.8 rating/9 share in households from 8-11 p.m. ET. Also on the overnight map was CBS’ “Big Brother” at a 3.9/ 7 from 8-9 p.m., while ABC’s 8-11 p.m. game show rotation – “Celebrity Family Feud” (#2: 4.2/ 8 at 8 p.m.), “The $100,000 Pyramid” (#2: 3.5/ 6 at 9 p.m.) and “To Tell the Truth” (#2: 2.6/ 5 at 10 p.m.) – performed at typical overnight levels.

The remainder of the evening was all repeats.

What follows is the breakdown by half-hour for Sunday, August 26:

7:00 p.m.
ABC – “America’s Funniest Home Videos” (R): 2.7/ 5 (#3)
CBS – “60 Minutes” (R): 5.5/11 (#1)
NBC – “Dateline” (R): 3.3/ 6 (#2)
Fox – “Bob’s Burgers” (R): 2.3/ 5 (#4)

7:30 p.m.
ABC – “America’s Funniest Home Videos” (R): 2.8/ 5 (#3)
CBS – “60 Minutes” (R): 5.7/11 (#1)
NBC – “Dateline” (R): 3.9/ 7 (#2)
Fox – “The Simpsons” (R): 1.2/ 2 (#4)

8:00 p.m.
ABC – “Celebrity Family Feud” (R): 4.1/ 7 (#2)
CBS – “Big Brother”: 4.0/ 7 (#3)
NBC – NBC – NFL Football: Arizona Cardinals at Dallas Cowboys: 4.7/ 9 (#1)
Fox – “The Simpsons” (R): 1.2/ 2 (#4)

8:30 p.m.
ABC – “Celebrity Family Feud” (R): 4.3/ 8 (#2)
CBS – “Big Brother”: 3.7/ 7 (#3)
NBC – NBC – NFL Football: Arizona Cardinals at Dallas Cowboys: 5.2/ 9 (#1)
Fox – “The Simpsons” (R): 0.9/ 2 (#4)

9:00 p.m.
ABC – “The $100,000 Pyramid” (R): 3.5/ 6 (#2)
CBS – “NCIS: Los Angeles” (R): 2.0/ 3 (#3)
NBC – NBC – NFL Football: Arizona Cardinals at Dallas Cowboys: 5.4/10 (#1)
Fox – “Family Guy” (R): 1.1/ 2 (#4)

9:30 p.m.
ABC – “The $100,000 Pyramid” (R): 3.4/ 6 (#2)
CBS – “NCIS: Los Angeles” (R): 2.2/ 4 (#3)
NBC – NBC – NFL Football: Arizona Cardinals at Dallas Cowboys: 5.0/ 9 (#1)
Fox – “Family Guy” (R): 1.2/ 2 (#4)

10:00 p.m.
ABC – “To Tell the Truth” (R): 2.6/ 5 (#2)
CBS – “NCIS: Los Angeles” (R): 2.0/ 4 (#3)
NBC – NBC – NFL Football: Arizona Cardinals at Dallas Cowboys: 4.6/ 8 (#1)

10:30 p.m.
ABC – “To Tell the Truth” (R): 2.5/ 5 (#2)
CBS – “NCIS: Los Angeles” (R): 2.0/ 4 (#3)
NBC – NBC – NFL Football: Arizona Cardinals at Dallas Cowboys: 4.0/ 8 (#1)

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of the “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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