Sunday Ratings: The 2022 Winter Olympics on NBC Continue to Lag

SUNDAY, FEBRUARY 6, 2022
Fast Affiliate Ratings

Total Viewers: 
NBC: 10.30 million, CBS: 3.80, ABC: 2.81, Fox: 1.77, CW: 242,000

Adults 18-49:
NBC: 1.8 rating/14 share, ABC and Fox: 0.4/ 3 each, CBS: 0.3/ 2, CW: 0.0/ 0

No matter how NBC tries to spin it, ratings for the 2022 Winter Beijing Olympics are a complete bust, and this will sorely impact what advertisers will pay in the future. Sunday’s primetime portion scored an estimated 10.30 million viewers and a 1.8 rating/14 share in adults 18-49. Comparably, primetime coverage of the 2018 Olympics in South Korea averaged 19.8 million viewers a night across NBC, NBC Sports Network, and NBC Sports Digital’s streaming platforms, and that was a then record low.

Elsewhere, the Sunday 8-9 p.m. ET of CBS’ “Celebrity Big Brother” was also lacking, with 2.52 million viewers (#3) and a 0.4/ 3 (#2t) in the demo. It led out of 6.17 million viewers (#2) and a 0.3/ 3 in adults 18-49 (#4) for granddaddy “60 Minutes” at 7 p.m. The remainder of the evening on the Eye net were encore telecasts.

ABC featured veteran “America’s Funniest Home Videos” (Viewers: #3, 4.19 million; A18-49: #2, 0.5/ 4 at 7 p.m.) into repeats from 8-11 p.m. Fox offered one hour of NASCAR (Viewers: #3, 4.19 million; A18-49: #2, 0.7/ 5) also into all repeats. And The CW offered two half-hour episodes of “Two Sentence Horror Stories” (Viewers: 205,000; A18-49: 0.0/ 0 – #5 in both categories) out of an encore of docuseries “March.”

Source: Nielsen Media Research