Super Bowl LVIII: Most-Watched Telecast Since The Moon Landing

CBS Sports’ coverage of Super Bowl LVIII (The Kansas City Chiefs 25, San Francisco 49ers 22) rose to a record 123.4 million average viewers across all platforms. Comparably, this was a seven percent increase from then record 115.1 million in 2023. This longest Super Bowl game also will go down as the most-watched program in television history.

Note: Viewership figures are based on Nielsen Fast National data and Adobe Analytics, and may need a slight adjustment once the final data is released. It includes CBS, Paramount+, Nickelodeon, Univision, and CBS Sports, Univision and NFL digital properties.

CBS is reporting that 202.4 million viewers watched all or part of Super Bowl LVIII across networks, with is the highest unduplicated total audience in history. Comparably, that is a 10 percent increase from the 184 million last year, and it came close the all-time most watched television broadcast set in 1969, when an estimated 125 to 150 million viewers watched the Apollo 11 moon landing.

On CBS, Super Bowl LVIII scored 120.0 million viewers, the largest audience in history for a single network. This was the most-watched regular season since the NFL returned to CBS in 1998, and proof that the currently diluted linear broadcast platform still seats the biggest arena across all platforms.

Super Bowl LVIII is also the most-streamed Super Bowl in history, led by a record-setting audience on Paramount+.

This Super Bowl, of course, had the added attraction of Taylor Swift in attendance. The pop superstar is dating Chiefs tight end Travis Kelce, and her attendance was highly visible.