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A ‘Super’ Experience on the Old Linear Broadcast Model

From Campaign US: Coming off the Winter Television Critics Association Press Tour and the annual National Association of Television Program Executives conference this month, the theme of note was exactly what I expected: the rise of OTT. More specifically, a changing broadcast model, digital extensions of existing business models, declining cable subscribers and expanding streaming platforms, all of which many predict will at some point mark the end of the linear broadcast model.

With Super Bowl LII, the Philadelphia Eagles versus the New England Patriots, coming this weekend on NBC, where over 100-million viewers are likely to gather (mainly in front of the good ol’ television set), let me make a bold prediction. I don’t think broadcast television is about to fade into darkness anytime soon. Predictions of its demise are simply premature.

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