They say that names have power, and nowhere is that truer than in China, where Chinese characters are imbedded with deep significance and connotations. So when global brands enter the Chinese market, deciding what to call themselves is a top priority. Translating phonetically may keep the name on-brand, though your new name could turn your […]
Netflix will stream new Mandarin series “The Rise of Phoenixes” in over a dozen languages to members around the world beginning on Friday, September 14. The series features Mandarin performers Shen Yan and Liu Haibo (“Chinese Style Relationship”) as directors, William Chang (“The Grandmaster”) as artistic director and costume designer, as well as Chen Kun […]
