What started two years ago as Horowitz’s groundbreaking segmentation of the TV viewing universe has morphed into six distinct, nuanced groups in 2019, thanks to the arrival of vMVPDs in the marketplace and the rediscovery of antennas among younger, leading-edge consumers. In 2017, Horowitz identified three key viewing segments: 1) 5 O’Clock Diners, who watch only through […]
