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NBC led Saturday prime time in total viewers (4.34 million) and adults 25-54 (1.1 rating/4 share). ABC won with adults 18-49 (0.9/4) and adults 18-34 (0.8/5). Kansas’ 79-73 victory at Kentucky in the early evening on Saturday in the SEC/Big 12 Challenge earned a 1.98 national rating, making it the highest rated college basketball game […]