Shanghai

Random entry RSS

  • Posted in:

    Designer Brands with a Surprisingly Different Name in China

    They say that names have power, and nowhere is that truer than in China, where Chinese characters are imbedded with deep significance and connotations. So when global brands enter the Chinese market, deciding what to call themselves is a top priority. Translating phonetically may keep the name on-brand, though your new name could turn your […]

    Read more