Symphony Advanced Media

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    Top Ten Most-Watched Netflix Original Shows of 2016

    NPR recently reported on Symphony Advanced Media, the recently-formed research company that gathers data by detecting programs via its panelists’ mobile devices’ microphones. It is seen as an alternative to Nielsen Media Research, the ratings company that has measured the audience figures for television since the 1950s. Symphony has been most useful in tracking over-the-top […]

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