Let’s face it…the days of talking on a phone or sitting in a meeting (which, in person, now seems completely obsolete) are behind us. So, for an individual or an enterprise in today’s work world – large, small or in between – email marketing is the go to tool. Remember…emails can be sent 24 hours a day, 365 days a year.
By the numbers…According to a 2015 study, for every $1 spent on email marketing, the average return on investment (ROI) was $38. Furthermore, 59% of another survey said that marketing emails influence their purchase decisions.
By definition, email marketing is the act of sending a commercial message, typically to a group of people, using email. It involves using email to send advertisements, request business, and/or solicit sales or donations. And one marketing automation service known among the masses is eSputnik, which is an omnichannel marketing automation service that allows to launch promotional campaigns via emails, SMS, Viber and Web Push Notifications. This software has a lot of useful built-in features especially for online stores and eCommerce businesses: triggered emails, product recommendations for websites, automated scenarios for abandoned carts etc. And it offers an array of benefits for the end user.
Among the benefits in general of email marketing:
Email marketing allows you to segment your prospects and customers into different lists based on their preferences to send personally tailored content. The content itself can be brand specific and it can include links to websites to personally promote it. Effective marketing emails can convert prospects into customers, and turn one-time buyers into ongoing clients and customers.
Building Website Traffic
By incorporating website links in an individual email or ongoing campaign, chances of increasing the website’s traffic is a win-win. Most emails offer a preview (translation: tease) of the website content, with the link taking you right there. So, how could you not succeed?
You Can Own Your Email List
On a typical social media platform, your account (along with all your fans and posts) could be suspended or deleted at any time, for any reason, without notice. But with email, the list is yours and you can build it as you see fit. And by potentially breaking up your subscribers into smaller groups based on specific criteria, you can send them more personalized or relevant emails.
Having a Forum for Self-Promotion
As the old saying goes, “if you want something done right do it yourself.” So, by controlling your own destiny via email marketing, you stand a better chance to actually succeed. It’s up to you, and not anyone else. And who is your best self-promoter? You!
The ease of email can start a long-term relationship, both personal and business, where you can easily communicate throughout the day. After all, just how difficult is it to communicate with someone via email? Answer: Not very!
Since the goal for email marketing falls within branding the company or the individual product or content, communicating via email can solidify your branding, set you apart, and make all the difference in what is probably a very cluttered environment.
While a regular email campaign can indeed be building both branding and relationships, the main goal, as in any business, is to boost revenue. And communicating on a regular basis via a commercial or personal message can do just that.
While a television, radio or print campaign can be costly, the immediate benefit of email marketing is the affordable cost. You can build a campaign within your budget. And you can utilize email vendors like MailChimp and Constant Contact.
Last, and certainly not least, email marketing offers an immediate advantage in today’s world of social distancing and working from home during the pandemic. Email marketing is one of the top ways to reach your audience. It can improve your sales and leads. It can build interest in your website. It offers an opportunity to self-promote yourself and your business. And, it is cost effective.
The bottom line: A small investment in email marketing can go a long way!