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The Golden Age of Streaming: Netflix, Amazon Prime, and Disney Rule the UK With Subtitle Usage

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Video streaming is huge these days. It seems like everyone is doing it, from watching TV shows on Netflix to catching up on the latest YouTube videos. And with so many people streaming content, it’s no surprise that subtitles have become increasingly popular.

After all, subtitles make it possible to watch videos in other languages or to simply understand what’s being said if the audio is unclear. They can also be a lifesaver for those with hearing impairments. In a recent survey by Ideal Insight, 85% of Netflix UK users said they use subtitles when watching TV shows and movies.

Why Streaming Services are Everywhere

Whether it’s watching a show on Netflix, Amazon Prime, or Disney+, streaming services have become the go-to way to watch TV. It’s estimated that by 2022, 82% of all internet traffic will be video globally, which is an increase from the 73% in 2017. 

There are a few reasons streaming services are so popular. First, they’re convenient. With a streaming service, you can watch what you want, when you want. There’s no need to worry about scheduling conflicts or trying to find a show that’s on at a reasonable hour.

Second, streaming services offer a vast selection of content. Whether you’re in the mood for a classic movie, a new sitcom, or a documentary about penguins, there’s sure to be something for you.

Finally, streaming services are relatively affordable. For a monthly fee, you can have access to hundreds (or even thousands) of hours of entertainment. When you compare that to the cost of a movie ticket or a cable subscription, it’s a pretty good deal.

Subtitles Usher in a New Era of Video Streaming

As video streaming becomes more and more popular, subtitles are becoming more common as well. In the past, subtitles were mostly used for movies and TV shows in other languages. But now, they’re being used for all kinds of content, including web series, vlogs, and even educational videos.

There are a few reasons for this:

Plotlines are easier to follow

Sometimes the audio on videos can be bad. It might be hard to hear what’s being said over the background noise, or the person speaking might have a thick accent that’s difficult to understand.

Subtitles can make it a lot easier to follow complex plotlines or fast-paced dialogue. And that’s why about 66% of people say they use subtitles. Since you can read them at your own pace, there’s no need to worry about missing anything important.

They’re great for language learners

If you’re trying to learn a new language, subtitles can be a huge help. You can watch videos in the language you’re learning and read the subtitles at the same time. This way, you can follow along with the conversation and pick up new words and phrases.

You can even find videos that come with subtitles in multiple languages. This can be a great way to learn a new language or to brush up on your skills if you’re already proficient.

Improve concentration

Some people find they can concentrate better when they’re reading subtitles. This is especially true for those with ADHD or other attention disorders. Having the subtitles there to read can help keep you focused on what’s being said.

If you’re watching a fast-paced or info-packed video, subtitles can also help you keep track of what’s going on. 40% of people say they use subtitles for this reason.

You can watch videos without disturbing others

If you’re trying to watch a video but don’t want to disturb others around you, subtitles can be a lifesaver. You can turn the volume down or even off altogether and still follow along with the action.

This can be great for watching TV shows late at night without waking up your partner, or for watching educational videos during class without disrupting the other students.

They’re just plain convenient

For many people, subtitles are simply more convenient than trying to listen to a video. You can read them while you’re doing other things, like cooking or working out. And since they don’t require any extra equipment, they’re always available when you need them.

Plus, with so many people using subtitles these days, it’s easier than ever to find videos that come with them. Most major streaming platforms offer subtitle options, and you can even find websites and apps that specialise in subtitled content.

Who Uses Subtitles the Most?

Unsurprisingly, younger people are more likely to use subtitles than older people. This makes sense since they’re more likely to be digital natives who are comfortable watching videos online.

In demographic groups, married women are the most users of subtitles, with 34% saying use them. With various streaming services and content now available, Netflix has emerged as the go-to platform for subtitles, with about 85% of subtitle users saying they watch subtitled content on the site.