Based on Nielsen’s Live + Same Day Fast National ratings, the live telecast of the “92nd Annual Academy Awards” on ABC scored a premininary 23.6 million viewers, with a 5.3 rating in adults 18-49 (from 8-11″21 p.m. ET). Comparably, this is now the smallest audience historically in the history of the monitoring the ratings for the annual telecast, with a loss of 5.9 million viewers and 31 percent in the demo from one year earlier (29.6 million viewers, 7.7 adults 18-49 rating on February 24, 2019.
While DVR viewership and streaming with pepper these numbers, it won’t be enough to avoid that historical low label.
In social activity, “The Oscars” dominated Sunday night’s social conversation with 20.6 million total social interactions (Twitter: 67%, Instagram: 26% and Facebook: 6%). Social activity was up by 16 percent from 2019 across comparable metrics (Total Twitter, Facebook Owned and Instagram Owned).