Posted in:

The Small Business Owners Data Organization 101

© by

The management of big data has become a vital part of success for several different businesses. However, every business doesn’t have the same amount of resources as big company like Microsoft has to properly organize their data and many may find the execution of this key strategy somewhat challenging. According to Domo, a single internet user is expected to generate 1.7 megabytes of data per second within the next year. Customers and clients produce such large amounts of data, that it’s hard for small businesses to keep up with the constant stream. Finding ways to implement data organization as a part of data management is becoming more essential.

Data management help businesses stay aligned with goals, boost the reliability of data, make more intelligent decisions, and become more conscious of shifting market trends. Small businesses don’t usually have enough manpower or the knowledge to navigate the data organization space effectively. Still, they search for data-driven solutions that could empower their teams as well as their leadership. We’ll dive deep into data organization below so small business owners could stay in the know when it comes to this crucial business strategy. 

What is Data Organization?

Data organization is typically referred to as data governance is a method of categorizing, classifying, and organizing raw data sets in order to make them more useful and efficient. Certain policies, processes, and organizational structures must be in place before data organization even begins. The next step is finding ways to analyze both structured and unstructured data sets. Unstructured data is made up of raw and unformatted data, some common examples include dates, file names, and other basic pieces of information. On the other hand, structured data tends to be tables that can be run through a database and go on to be analyzed by a wide array of software. 

Despite great investments, only 15% of organizations claim to have managed to turn their big data analytics into an effective and reliable customer experience according to the Harvard Business Review. Effective data organization practices can help even the smallest of businesses overcome this obstacle. Data organization serves as an offshoot of data management, which collects, ingests, stores, shares, analyzes, and organizes data within a business. Data management is known to activate the power of a business’s data, which allows a business to improve its customer engagement overtime. This inevitably boosts the reliability of data, helps businesses better tailor their messages to their customers, and be in touch with the heart of their marketplace. 

The Benefits of Data Organization

Proper data organization has a host of benefits for small businesses, so it’s no wonder that companies are putting more time and energy into the practice. Poor data organization practices can have a negative impact on a company in the long run and decrease the reliability of data. When done correctly, data organization benefits small businesses by saving time in the workplace that can be allocated to other areas, enhancing efficiency, and improving teamwork throughout the company. Some other benefits include a high return on investments, increased accessibility to information, a boost in productivity, and scalable data expansion. This gives businesses the opportunity to make better-informed decisions and track progress through data. To further increase the efficiency process, investing in an automated billing software will help you manage the collection of direct debits.

Data Organization Processes

Organizing data is a time-consuming and sophisticated practice that is usually done by a team of dedicated data analysts and data engineers. Sometimes, small businesses have a limited amount of capable team members who can manage this data so they might hire a company that specializes in data organization. It’s important for businesses to find ways to increase the reliability of data for both the success of the company and so they adhere to governance standards. These governance standards can be seen as a kind of standard operating procedure for a business. 

Businesses usually aim to organize their data sets in the easiest, most logical, and orderly way possible. This is accomplished by arranging and classifying data through consistent file versioning, creating data dictionaries, utilizing simple naming conventions, and shortening file names. Several businesses invest in a wide array of tools, resources, and software programs that make this process more simple and help boost the reliability of data. 


Data sets hold valuable information inside such as what links customers click on, demographics, the age of certain groups, what products customers are buying the most, and more. Data organization is a vital part of business’ data management plans, which leads to better-informed business leaders, transparency behind data, and a deeper look into their customer base. Data organization is a complex process, but can be carried by the right team and the right tools. This data is organized in a logical way that’s easy for everyone in the company to understand and access. If you’re a small business owner, investing your time and resources into data organization can increase the reliability of data, boost the longevity of your business, and lead to larger profits in the future.