To sign up for our daily email newsletter, CLICK HERE
One of the common misconceptions of pay per advertising is you need to be spending a lot of money for generating leads faster. It would be really disheartening for a small business who opts for PPC campaign management, or other types of digital marketing since they could go broke in the process. If you are not able to relate to this story it turns out to be a misconception. Even If you do not have a big budget there are ways of doing PPC management. To achieve that you need to have an idea on what PPC is all about. A series of strategies can be implemented to achieve success.
No point in confusing PPC with SEO
Search engine optimization has got a lot to do with achieving higher rankings in Google, Bing or other search engine results. It is termed as a strategy which has done organically well. You may not pay Google always to ensure that the website would be ranked on first page as someone would be searching keywords relating to your business.
When undertake in a proper way SEO generates a quality ROI. SEO turns out to be a strategy which may take months or years to achieve the desired results. PPC turns out to paid advertising as you may launch a campaign and the ads is going to appear on the search engines. For reliable and fast results you need to be running PPC ads.
PPC marketing is going to provide instant results
Another form of marketing strategy that you may have gone on to deal is content marketing. What it would mean is offering valuable content which would drive visitors on to the website. It turns out to be a viable strategy like SEO. Pretty much like a SEO it is going to take time for results to emerge. A notable feature of PPC is that there is no longer the need to wait for a long time for positive results. Just you need to run a campaign and you can see the results straight away.
No point in guessing when it comes to the results about the money you are spending. You are aware about the exact click that is worth, what are the number of leads you got along with ROI.
There is a control over the budget
When you are dealing with PPC marketing, no longer there is a need to be paying for impressions. You could end up paying when those impressions would be converting. You do have an option of tweaking the budget or targeting keywords if desired results are not emerging from ads. The better you end up targeting, less amount of money you would be spending on products or services which people would end up offering.
Desired level of flexibility
When the question of targeted audience emerges, a PPC platform would allow you to become as granular as you can. If there is no clear cut image of your customers, then setting up an ad for the entire audience might be of help.
If there is a niche product and you are already aware about the group of customers, you may customize the ads and show it to the right people. Even some ads can be shown at specific times of the day. Some ads could be location based only when a particular radius limit is being reached.
Consider mobile PPC
There is no proper form of PPC strategy, without considering the needs of users who are searching on a mobile device. It is not desktop computers and there are a lot of them.
So if there is an on- going campaign you need to optimize it for the end users. If a PPC platform provides a call to action process, make it a point it is enabled. The landing page has to load properly on tablets and smartphones, there is a risk of losing out to the competition.
Cash in the power of remarketing
PPC platform like Google would be offering a people to have an idea about advertising without doing anything. By anything it means you may be purchasing a product from the site or download an app or sign a newsletter.
It is known as the power of remarketing, which would be connecting with people showcasing their ads with the relevant ads they are using. Anyone who would be witnessing Google ad on the phone would be requiring a remarking ad while you check out the latest post from the blogger.
To conclude, if the first campaigns are not successful, it does not make sense to be stopping PPC strategy. Just take time to evaluate and device a strategy for the same. An ideal way is to check on how the competitors are doing with the PPC campaign.
