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Thursday Final Nationals: Donald Trump Nomination Speech at GOP Convention Draws 30.8 Million Across Six Networks

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Fox News Channel was Thursday’s most-watched network in prime time with an average of 7.179 million total viewers. CBS won among adults 18-49 (1.2 rating/5 share), adults 18-34 (0.8/4) and adults 25-54 (1.6/5).

The final night of the four-day “2016 Republican National Convention” featuring speeches from Donald Trump’s daughter Ivanka as well as Donald Trump himself, accepting his party’s nomination with a 75-minute speech drew a combined 30.778 million viewers in the 10 p.m. hour on ABC (3.881 million), CBS (3.809 million), NBC (4.587 million), Fox News Channel (9.724 million), CNN (5.799 million) and MSNBC (2.978 million). It marked an impressive 47 percent increase from Mitt Romney’s speech on the final night of the 2012 GOP Convention (21.008 million on Aug. 30, 2012). However, it was at 16 percent below from John McCain’s speech on the final night of the 2008 GOP Convention (36.498 million on Sep. 4, 2008), although McCain’s speech led out of the 2008 NFL season opener (Washington-N.Y. Giants) on NBC.

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Thursday, July 21, 2016
ABC PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.0/4 3373 0.5/2 0.7/3 1.0/3
8:00 BattleBots 250 95 1.8/4 2962 0.5/3 0.7/3 1.0/4
9:00 Greatest Hits 250 95 1.9/3 2887 0.4/2 0.7/3 0.9/3
10:00 2016 Republican National Convention (s) (thru 11:46) 248 95 2.6/5 3881 0.5/3 0.8/3 1.2/4
CBS PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 3.2/6 4867 0.8/4 1.2/5 1.6/5
8:00 Big Bang Theory (r) 253 95 4.4/9 6642 0.7/4 1.3/6 1.9/7
8:31 Life in Pieces (r) 253 95 3.2/6 4963 0.7/4 1.1/5 1.5/5
9:00 Big Brother 18 253 95 3.5/6 5701 1.2/6 1.7/7 2.2/7
10:00 2016 Republican National Convention (s) (thru 11:42) 255 95 2.5/5 3809 0.5/3 0.7/3 1.0/3
NBC PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.2/4 3861 0.6/3 1.0/4 1.3/4
8:00 Spartan: Ultimate Team Challenge 243 95 2.0/4 3225 0.5/3 0.9/4 1.2/4
10:00 2016 Republican National Convention (s) (thru 11:45) 243 95 3.0/6 4587 0.7/3 1.1/4 1.5/5
Fox PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 1.8/3 2665 0.4/2 0.6/2 0.8/3
8:00 Bones (f) 253 95 2.5/5 3736 0.5/3 0.8/3 1.1/4
9:00 Home Free 252 93 1.1/2 1593 0.3/2 0.4/2 0.5/2
CW PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.5/1 744 0.1/1 0.2/1 0.2/1
8:00 D.C.’s Legends of Tomorrow (r) 246 92 0.5/1 762 0.1/1 0.2/1 0.2/1
9:00 Beauty and the Beast 246 92 0.5/1 725 0.2/1 0.2/1 0.2/1
Univision PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.0/2 1719 0.6/2
7:00 Sueño de Amor 0.8/2 1399 0.5/3
8:00 Un Camino Hacia El Destino 1.1/2 2003 0.7/3
9:00 Tres Veces Ana 1.1/2 1918 0.7/3
10:00 Noticias Univisión Presenta La Recta Final (s) (thru 11:37) 0.7/1 1306 0.5/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.3/0 480 0.2/1
7:00 La Rosa de Guadalupe 0.2/0 460 0.2/1
8:00 Moisés y Los Diez Mandamientos 0.3/1 613 0.2/1
9:00 La Ronca de Oro 0.3/0 478 0.2/1
10:00 El Príncipe 0.2/0 350 0.1/0

Sub-Demo Breakdowns – Thursday 7/21/16

“BattleBots” (ABC)
Women 18-34: 0.5/2
Men 18-34: 0.5/3
Women 18-49: 0.7/3
Men 18-49: 0.7/3

“Greatest Hits” (ABC)
Women 18-34: 0.5/2
Men 18-34: 0.3/2
Women 18-49: 0.8/3
Men 18-49: 0.5/2

“2016 Republican National Convention” (ABC)
Women 18-34: 0.5/3
Men 18-34: 0.5/3
Women 18-49: 0.8/3
Men 18-49: 0.8/3

“Big Brother 18” (CBS)
Women 18-34: 1.6/7
Men 18-34: 0.8/4
Women 18-49: 2.2/8
Men 18-49: 1.3/5

“2016 Republican National Convention” (CBS)
Women 18-34: 0.6/3
Men 18-34: 0.5/3
Women 18-49: 0.8/3
Men 18-49: 0.7/3

“Spartan: Ultimate Team Challenge” (NBC, 9pm)
Women 18-34: 0.6/3
Men 18-34: 0.5/3
Women 18-49: 1.0/4
Men 18-49: 0.9/4

“2016 Republican National Convention” (NBC)
Women 18-34: 0.7/3
Men 18-34: 0.6/3
Women 18-49: 1.1/4
Men 18-49: 1.1/5

“Bones” (Fox)
Women 18-34: 0.6/3
Men 18-34: 0.5/3
Women 18-49: 0.9/4
Men 18-49: 0.7/3

“Home Free” (Fox)
Women 18-34: 0.3/2
Men 18-34: 0.3/1
Women 18-49: 0.4/2
Men 18-49: 0.3/1

“Beauty and the Beast” (CW)
Women 18-34: 0.2/1
Men 18-34: 0.2/1
Women 18-49: 0.3/1
Men 18-49: 0.2/1

“Queen of the South” (USA)
Women 18-34: 0.34
Men 18-34: 0.26
Women 18-49: 0.42
Men 18-49: 0.36

“2016 Republican National Convention” (Fox News, 10pm)
Women 18-34: 0.89
Men 18-34: 0.92
Women 18-49: 1.45
Men 18-49: 1.69

“2016 Republican National Convention” (CNN, 10pm)
Women 18-34: 0.39
Men 18-34: 0.64
Women 18-49: 0.68
Men 18-49: 0.95

“2016 Republican National Convention” (MSNBC, 10:18pm)
Women 18-34: 0.36
Men 18-34: 0.34
Women 18-49: 0.51
Men 18-49: 0.63

Cable Rankings – Thursday 7/21/16

What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Thursday, July 21:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
55 51 THE FIRST 48 A&E 8:00 PM 30 750 0.25
51 46 FIRST 48 MINI A&E 8:30 PM 15 796 0.26
43 38 FIRST 48 MINI A&E 8:45 PM 15 891 0.29
30 22 THE FIRST 48 A&E 9:00 PM 61 1113 0.39
68 51 60 DAYS IN SPECIALS A&E 10:01 PM 62 618 0.25
46 38 KING OF THE HILL ADSM 8:00 PM 30 833 0.29
37 26 BOB’S BURGERS ADSM 8:30 PM 30 981 0.36
27 16 BOB’S BURGERS ADSM 9:00 PM 30 1211 0.47
24 12 CLEVELAND SHOW ADSM 9:30 PM 30 1328 0.52
16 6 AMERICAN DAD ADSM 10:00 PM 30 1502 0.64
15 5 AMERICAN DAD ADSM 10:30 PM 30 1638 0.73
42 62 AMC MOVIE AMC 8:00 PM 150 911 0.23
65 51 AMC MOVIE AMC 10:30 PM 150 678 0.25
53 86 NORTH WOODS LAW APL 9:01 PM 61 763 0.18
54 74 LONE STAR LAW APL 10:02 PM 61 759 0.20
34 33 FLIPPING OUT BRAVO 9:00 PM 60 1014 0.32
100 93 TOSH.O CMDY 7:50 PM 33 345 0.17
97 81 TOSH.O CMDY 8:23 PM 34 353 0.19
99 81 TOSH.O CMDY 8:57 PM 32 347 0.19
94 68 TOSH.O CMDY 9:29 PM 31 397 0.22
93 51 TOSH.O CMDY 10:00 PM 30 417 0.25
87 46 TOSH.O CMDY 10:30 PM 30 450 0.26
8 15 ANDERSON COOPER 360 CNN 8:00 PM 60 2868 0.48
5 4 AMERICA’S CHOICE 2016 (2.72 HH) CNN 9:00 PM 60 4302 0.81
3 2 AMERICA’S CHOICE 2016 (3.57 HH) CNN 10:00 PM 60 5799 1.28
67 74 NAKED AND AFRAID XL DISC 9:00 PM 60 633 0.20
49 42 NAKED AND AFRAID XL DISC 10:00 PM 60 801 0.28
55 100 LION GUARD DISJR 8:00 PM 25 750 0.16
64 93 DOC MCSTUFFINS DISJR 8:30 PM 25 698 0.17
18 62 STUCK IN THE MIDDLE DSNY 8:00 PM 30 1491 0.23
17 38 PRINCESS PROTECTION PROGRAM DSNY 8:30 PM 100 1501 0.29
19 45 DESCENDANTS: WICKED WORLD DSNY 10:10 PM 30 1467 0.27
28 81 BEST FRIENDS WHENEVER DSNY 10:40 PM 25 1181 0.19
44 51 CHOPPED FOOD 8:00 PM 60 860 0.25
50 46 CHOPPED GRILL MASTERS FOOD 9:00 PM 60 798 0.26
35 32 BEAT BOBBY FLAY FOOD 10:00 PM 30 1008 0.33
33 29 BEAT BOBBY FLAY FOOD 10:30 PM 30 1038 0.35
4 8 THE O’REILLY FACTOR FOXNC 8:00 PM 60 5261 0.62
2 3 THE KELLY FILE FOXNC 9:00 PM 60 6553 0.88
1 1 AMERICA’S ELECTION HQ: RNC (5.76 HH) FOXNC 10:00 PM 60 9724 1.57
47 51 FX MOVIE PRIME FX 7:59 PM 121 819 0.25
91 93 THE SIMPSONS FXX 8:30 PM 30 429 0.17
81 74 THE SIMPSONS FXX 9:00 PM 30 502 0.20
85 72 THE SIMPSONS FXX 9:30 PM 30 478 0.21
83 62 THE SIMPSONS FXX 10:00 PM 30 496 0.23
82 62 THE SIMPSONS FXX 10:30 PM 30 500 0.23
80 86 THE MIDDLE HALL 10:00 PM 30 519 0.18
75 74 THE MIDDLE HALL 10:30 PM 30 558 0.20
92 62 STRAIGHT OUTTA COMPTON HBO 8:30 PM 147 427 0.23
25 26 FLIP OR FLOP HGTV 8:00 PM 30 1226 0.36
20 19 FLIP OR FLOP HGTV 8:30 PM 30 1428 0.42
9 7 FLIP OR FLOP HGTV 9:00 PM 30 2406 0.63
11 11 FLIP OR FLOP HGTV 9:30 PM 30 1945 0.53
13 17 HOUSE HUNTERS HGTV 10:00 PM 30 1866 0.46
14 18 HOUSE HUNTERS INTERNATIONAL HGTV 10:30 PM 30 1775 0.43
52 68 ALONE SPECIALS HIST 9:00 PM 63 788 0.22
55 86 MOUNTAIN MEN HIST 10:03 PM 60 750 0.18
59 86 48 HOURS ON ID ID 8:00 PM 60 746 0.18
36 72 48 HOURS ON ID: LEFT FOR DEAD ID 9:00 PM 60 986 0.21
38 59 DEADLY SINS ID 10:00 PM 60 977 0.24
84 74 MY CRAZY EX LIF 9:00 PM 62 479 0.20
12 30 MSNBC SPECIAL COVERAGE (1.29 HH) MSNBC 8:00 PM 60 1942 0.34
10 22 MSNBC SPECIAL COVERAGE (1.45 HH) MSNBC 9:00 PM 60 2190 0.39
7 9 MSNBC SPECIAL COVERAGE (1.93 HH) MSNBC 10:00 PM 18 2962 0.58
6 10 MSNBC SPECIAL COVERAGE (1.91 HH) MSNBC 10:18 PM 76 2978 0.57
95 93 RIDICULOUSNESS SSN7 MTV 7:45 PM 35 394 0.17
96 93 RIDICULOUSNESS SSN8 MTV 8:55 PM 35 392 0.17
89 74 RIDICULOUSNESS SSN8 MTV 9:30 PM 30 437 0.20
66 36 RIDICULOUSNESS SSN8 MTV 10:00 PM 31 662 0.30
59 26 RIDICULOUSNESS SSN8 MTV 10:31 PM 31 746 0.36
29 34 NICK AT NITE MOVIE NAN 8:00 PM 90 1149 0.31
40 46 FULL HOUSE NAN 9:30 PM 30 953 0.26
32 59 FULL HOUSE NAN 10:00 PM 30 1046 0.24
31 42 FULL HOUSE NAN 10:30 PM 30 1106 0.28
58 93 PEPPA PIG NKJR 9:00 PM 30 749 0.17
88 81 LIP SYNC BATTLE SPIKE 8:00 PM 30 445 0.19
86 81 LIP SYNC BATTLE SPIKE 8:30 PM 30 457 0.19
79 74 LIP SYNC BATTLE SPIKE 9:00 PM 60 523 0.20
63 42 LIP SYNC BATTLE: TMI SPIKE 10:00 PM 30 708 0.28
73 68 LIP SYNC BATTLE SPIKE 10:30 PM 60 570 0.22
77 62 2 BROKE GIRLS TBS 8:00 PM 30 554 0.23
70 51 2 BROKE GIRLS TBS 8:30 PM 30 591 0.25
62 38 2 BROKE GIRLS TBS 9:00 PM 30 716 0.29
48 34 2 BROKE GIRLS TBS 9:30 PM 30 816 0.31
21 13 THE BIG BANG THEORY TBS 10:00 PM 30 1375 0.51
22 14 THE BIG BANG THEORY TBS 10:30 PM 30 1357 0.50
72 86 MY 600-LB LIFE TLC 9:00 PM 60 571 0.18
76 93 SKIN TIGHT: TRANSFORMED TLC 10:00 PM 60 555 0.17
22 20 DIVERGENT TNT 8:00 PM 180 1357 0.41
90 86 IMPRACTICAL JOKERS TRU 8:00 PM 30 435 0.18
74 59 IMPRACTICAL JOKERS TRU 8:30 PM 30 559 0.24
71 46 IMPRACTICAL JOKERS TRU 9:00 PM 30 588 0.26
68 51 IMPRACTICAL JOKERS TRU 9:30 PM 30 618 0.25
40 20 IMPRACTICAL JOKERS TRU 10:00 PM 30 953 0.41
61 36 IJ: INSIDE JOKES TRU 10:30 PM 31 735 0.30
39 22 MOVIE, USA USA 7:30 PM 150 960 0.39
26 22 QUEEN OF THE SOUTH USA 10:00 PM 60 1216 0.39
98 86 T.I. AND TINY 5 VH1 10:30 PM 30 348 0.18
45 30 BRAXTON FAMILY VALUES WETV 9:00 PM 60 834 0.34
78 68 CUTTING IT: IN THE ATL WETV 10:00 PM 60 544 0.22

Source: Live+Same Day data, Nielsen Media Research

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12 Comments

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  1. Douglas, what were the 18-49 and total viewers for Winsanity and Family Feud on GSN? Thank you!

    • GSN 7/21, in total viewers (adults 18-49)

      8:00 Family Feud 570k (123k)
      8:30 Family Feud 620k (147k)
      9:00 Winsanity 320k (71k)
      9:30 Winsanity 238k (66k)
      10:00 Family Feud 365k (85k)
      10:30 Family Feud 450k (112k)

  3. @SonOfTheBronx:disqus
    Hey, do you happen to have Bones’ Live+3 demo and viewer numbers for Thursday? Thanks!