Thursday Final Nationals: Donald Trump Nomination Speech at GOP Convention Draws 30.8 Million Across Six Networks

Fox News Channel was Thursday’s most-watched network in prime time with an average of 7.179 million total viewers. CBS won among adults 18-49 (1.2 rating/5 share), adults 18-34 (0.8/4) and adults 25-54 (1.6/5).

The final night of the four-day “2016 Republican National Convention” featuring speeches from Donald Trump’s daughter Ivanka as well as Donald Trump himself, accepting his party’s nomination with a 75-minute speech drew a combined 30.778 million viewers in the 10 p.m. hour on ABC (3.881 million), CBS (3.809 million), NBC (4.587 million), Fox News Channel (9.724 million), CNN (5.799 million) and MSNBC (2.978 million). It marked an impressive 47 percent increase from Mitt Romney’s speech on the final night of the 2012 GOP Convention (21.008 million on Aug. 30, 2012). However, it was at 16 percent below from John McCain’s speech on the final night of the 2008 GOP Convention (36.498 million on Sep. 4, 2008), although McCain’s speech led out of the 2008 NFL season opener (Washington-N.Y. Giants) on NBC.

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	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
	Thursday, July 21, 2016
8-11	Network Average			2.0/4	3373	0.5/2	0.7/3	1.0/3
8:00	BattleBots	250	95	1.8/4	2962	0.5/3	0.7/3	1.0/4
9:00	Greatest Hits	250	95	1.9/3	2887	0.4/2	0.7/3	0.9/3
10:00	2016 Republican National Convention (s) (thru 11:46)	248	95	2.6/5	3881	0.5/3	0.8/3	1.2/4
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			3.2/6	4867	0.8/4	1.2/5	1.6/5
8:00	Big Bang Theory (r)	253	95	4.4/9	6642	0.7/4	1.3/6	1.9/7
8:31	Life in Pieces (r)	253	95	3.2/6	4963	0.7/4	1.1/5	1.5/5
9:00	Big Brother 18	253	95	3.5/6	5701	1.2/6	1.7/7	2.2/7
10:00	2016 Republican National Convention (s) (thru 11:42)	255	95	2.5/5	3809	0.5/3	0.7/3	1.0/3
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			2.2/4	3861	0.6/3	1.0/4	1.3/4
8:00	Spartan: Ultimate Team Challenge	243	95	2.0/4	3225	0.5/3	0.9/4	1.2/4
10:00	2016 Republican National Convention (s) (thru 11:45)	243	95	3.0/6	4587	0.7/3	1.1/4	1.5/5
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			1.8/3	2665	0.4/2	0.6/2	0.8/3
8:00	Bones (f)	253	95	2.5/5	3736	0.5/3	0.8/3	1.1/4
9:00	Home Free	252	93	1.1/2	1593	0.3/2	0.4/2	0.5/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.5/1	744	0.1/1	0.2/1	0.2/1
8:00	D.C.’s Legends of Tomorrow (r)	246	92	0.5/1	762	0.1/1	0.2/1	0.2/1
9:00	Beauty and the Beast	246	92	0.5/1	725	0.2/1	0.2/1	0.2/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.0/2	1719		0.6/2
7:00	Sueño de Amor			0.8/2	1399		0.5/3
8:00	Un Camino Hacia El Destino			1.1/2	2003		0.7/3
9:00	Tres Veces Ana			1.1/2	1918		0.7/3
10:00	Noticias Univisión Presenta La Recta Final (s) (thru 11:37)			0.7/1	1306		0.5/2
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.3/0	480		0.2/1
7:00	La Rosa de Guadalupe			0.2/0	460		0.2/1
8:00	Moisés y Los Diez Mandamientos			0.3/1	613		0.2/1
9:00	La Ronca de Oro			0.3/0	478		0.2/1
10:00	El Príncipe			0.2/0	350		0.1/0

Sub-Demo Breakdowns – Thursday 7/21/16

“BattleBots” (ABC)
Women 18-34: 0.5/2
Men 18-34: 0.5/3
Women 18-49: 0.7/3
Men 18-49: 0.7/3

“Greatest Hits” (ABC)
Women 18-34: 0.5/2
Men 18-34: 0.3/2
Women 18-49: 0.8/3
Men 18-49: 0.5/2

“2016 Republican National Convention” (ABC)
Women 18-34: 0.5/3
Men 18-34: 0.5/3
Women 18-49: 0.8/3
Men 18-49: 0.8/3

“Big Brother 18” (CBS)
Women 18-34: 1.6/7
Men 18-34: 0.8/4
Women 18-49: 2.2/8
Men 18-49: 1.3/5

“2016 Republican National Convention” (CBS)
Women 18-34: 0.6/3
Men 18-34: 0.5/3
Women 18-49: 0.8/3
Men 18-49: 0.7/3

“Spartan: Ultimate Team Challenge” (NBC, 9pm)
Women 18-34: 0.6/3
Men 18-34: 0.5/3
Women 18-49: 1.0/4
Men 18-49: 0.9/4

“2016 Republican National Convention” (NBC)
Women 18-34: 0.7/3
Men 18-34: 0.6/3
Women 18-49: 1.1/4
Men 18-49: 1.1/5

“Bones” (Fox)
Women 18-34: 0.6/3
Men 18-34: 0.5/3
Women 18-49: 0.9/4
Men 18-49: 0.7/3

“Home Free” (Fox)
Women 18-34: 0.3/2
Men 18-34: 0.3/1
Women 18-49: 0.4/2
Men 18-49: 0.3/1

“Beauty and the Beast” (CW)
Women 18-34: 0.2/1
Men 18-34: 0.2/1
Women 18-49: 0.3/1
Men 18-49: 0.2/1

“Queen of the South” (USA)
Women 18-34: 0.34
Men 18-34: 0.26
Women 18-49: 0.42
Men 18-49: 0.36

“2016 Republican National Convention” (Fox News, 10pm)
Women 18-34: 0.89
Men 18-34: 0.92
Women 18-49: 1.45
Men 18-49: 1.69

“2016 Republican National Convention” (CNN, 10pm)
Women 18-34: 0.39
Men 18-34: 0.64
Women 18-49: 0.68
Men 18-49: 0.95

“2016 Republican National Convention” (MSNBC, 10:18pm)
Women 18-34: 0.36
Men 18-34: 0.34
Women 18-49: 0.51
Men 18-49: 0.63

Cable Rankings – Thursday 7/21/16

What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Thursday, July 21:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.*	D-No.*	Program	Net	Start	Dur	Vwrs*	A1849
55	51	THE FIRST 48	A&E	8:00 PM	30	750	0.25
51	46	FIRST 48 MINI	A&E	8:30 PM	15	796	0.26
43	38	FIRST 48 MINI	A&E	8:45 PM	15	891	0.29
30	22	THE FIRST 48	A&E	9:00 PM	61	1113	0.39
68	51	60 DAYS IN SPECIALS	A&E	10:01 PM	62	618	0.25
46	38	KING OF THE HILL	ADSM	8:00 PM	30	833	0.29
37	26	BOB’S BURGERS	ADSM	8:30 PM	30	981	0.36
27	16	BOB’S BURGERS	ADSM	9:00 PM	30	1211	0.47
24	12	CLEVELAND SHOW	ADSM	9:30 PM	30	1328	0.52
16	6	AMERICAN DAD	ADSM	10:00 PM	30	1502	0.64
15	5	AMERICAN DAD	ADSM	10:30 PM	30	1638	0.73
42	62	AMC MOVIE	AMC	8:00 PM	150	911	0.23
65	51	AMC MOVIE	AMC	10:30 PM	150	678	0.25
53	86	NORTH WOODS LAW	APL	9:01 PM	61	763	0.18
54	74	LONE STAR LAW	APL	10:02 PM	61	759	0.20
34	33	FLIPPING OUT	BRAVO	9:00 PM	60	1014	0.32
100	93	TOSH.O	CMDY	7:50 PM	33	345	0.17
97	81	TOSH.O	CMDY	8:23 PM	34	353	0.19
99	81	TOSH.O	CMDY	8:57 PM	32	347	0.19
94	68	TOSH.O	CMDY	9:29 PM	31	397	0.22
93	51	TOSH.O	CMDY	10:00 PM	30	417	0.25
87	46	TOSH.O	CMDY	10:30 PM	30	450	0.26
8	15	ANDERSON COOPER 360	CNN	8:00 PM	60	2868	0.48
5	4	AMERICA’S CHOICE 2016 (2.72 HH)	CNN	9:00 PM	60	4302	0.81
3	2	AMERICA’S CHOICE 2016 (3.57 HH)	CNN	10:00 PM	60	5799	1.28
67	74	NAKED AND AFRAID XL	DISC	9:00 PM	60	633	0.20
49	42	NAKED AND AFRAID XL	DISC	10:00 PM	60	801	0.28
55	100	LION GUARD	DISJR	8:00 PM	25	750	0.16
64	93	DOC MCSTUFFINS	DISJR	8:30 PM	25	698	0.17
18	62	STUCK IN THE MIDDLE	DSNY	8:00 PM	30	1491	0.23
17	38	PRINCESS PROTECTION PROGRAM	DSNY	8:30 PM	100	1501	0.29
19	45	DESCENDANTS: WICKED WORLD	DSNY	10:10 PM	30	1467	0.27
28	81	BEST FRIENDS WHENEVER	DSNY	10:40 PM	25	1181	0.19
44	51	CHOPPED	FOOD	8:00 PM	60	860	0.25
50	46	CHOPPED GRILL MASTERS	FOOD	9:00 PM	60	798	0.26
35	32	BEAT BOBBY FLAY	FOOD	10:00 PM	30	1008	0.33
33	29	BEAT BOBBY FLAY	FOOD	10:30 PM	30	1038	0.35
4	8	THE O’REILLY FACTOR	FOXNC	8:00 PM	60	5261	0.62
2	3	THE KELLY FILE	FOXNC	9:00 PM	60	6553	0.88
1	1	AMERICA’S ELECTION HQ: RNC (5.76 HH)	FOXNC	10:00 PM	60	9724	1.57
47	51	FX MOVIE PRIME	FX	7:59 PM	121	819	0.25
91	93	THE SIMPSONS	FXX	8:30 PM	30	429	0.17
81	74	THE SIMPSONS	FXX	9:00 PM	30	502	0.20
85	72	THE SIMPSONS	FXX	9:30 PM	30	478	0.21
83	62	THE SIMPSONS	FXX	10:00 PM	30	496	0.23
82	62	THE SIMPSONS	FXX	10:30 PM	30	500	0.23
80	86	THE MIDDLE	HALL	10:00 PM	30	519	0.18
75	74	THE MIDDLE	HALL	10:30 PM	30	558	0.20
92	62	STRAIGHT OUTTA COMPTON	HBO	8:30 PM	147	427	0.23
25	26	FLIP OR FLOP	HGTV	8:00 PM	30	1226	0.36
20	19	FLIP OR FLOP	HGTV	8:30 PM	30	1428	0.42
9	7	FLIP OR FLOP	HGTV	9:00 PM	30	2406	0.63
11	11	FLIP OR FLOP	HGTV	9:30 PM	30	1945	0.53
13	17	HOUSE HUNTERS	HGTV	10:00 PM	30	1866	0.46
14	18	HOUSE HUNTERS INTERNATIONAL	HGTV	10:30 PM	30	1775	0.43
52	68	ALONE SPECIALS	HIST	9:00 PM	63	788	0.22
55	86	MOUNTAIN MEN	HIST	10:03 PM	60	750	0.18
59	86	48 HOURS ON ID	ID	8:00 PM	60	746	0.18
36	72	48 HOURS ON ID: LEFT FOR DEAD	ID	9:00 PM	60	986	0.21
38	59	DEADLY SINS	ID	10:00 PM	60	977	0.24
84	74	MY CRAZY EX	LIF	9:00 PM	62	479	0.20
12	30	MSNBC SPECIAL COVERAGE (1.29 HH)	MSNBC	8:00 PM	60	1942	0.34
10	22	MSNBC SPECIAL COVERAGE (1.45 HH)	MSNBC	9:00 PM	60	2190	0.39
7	9	MSNBC SPECIAL COVERAGE (1.93 HH)	MSNBC	10:00 PM	18	2962	0.58
6	10	MSNBC SPECIAL COVERAGE (1.91 HH)	MSNBC	10:18 PM	76	2978	0.57
95	93	RIDICULOUSNESS SSN7	MTV	7:45 PM	35	394	0.17
96	93	RIDICULOUSNESS SSN8	MTV	8:55 PM	35	392	0.17
89	74	RIDICULOUSNESS SSN8	MTV	9:30 PM	30	437	0.20
66	36	RIDICULOUSNESS SSN8	MTV	10:00 PM	31	662	0.30
59	26	RIDICULOUSNESS SSN8	MTV	10:31 PM	31	746	0.36
29	34	NICK AT NITE MOVIE	NAN	8:00 PM	90	1149	0.31
40	46	FULL HOUSE	NAN	9:30 PM	30	953	0.26
32	59	FULL HOUSE	NAN	10:00 PM	30	1046	0.24
31	42	FULL HOUSE	NAN	10:30 PM	30	1106	0.28
58	93	PEPPA PIG	NKJR	9:00 PM	30	749	0.17
88	81	LIP SYNC BATTLE	SPIKE	8:00 PM	30	445	0.19
86	81	LIP SYNC BATTLE	SPIKE	8:30 PM	30	457	0.19
79	74	LIP SYNC BATTLE	SPIKE	9:00 PM	60	523	0.20
63	42	LIP SYNC BATTLE: TMI	SPIKE	10:00 PM	30	708	0.28
73	68	LIP SYNC BATTLE	SPIKE	10:30 PM	60	570	0.22
77	62	2 BROKE GIRLS	TBS	8:00 PM	30	554	0.23
70	51	2 BROKE GIRLS	TBS	8:30 PM	30	591	0.25
62	38	2 BROKE GIRLS	TBS	9:00 PM	30	716	0.29
48	34	2 BROKE GIRLS	TBS	9:30 PM	30	816	0.31
21	13	THE BIG BANG THEORY	TBS	10:00 PM	30	1375	0.51
22	14	THE BIG BANG THEORY	TBS	10:30 PM	30	1357	0.50
72	86	MY 600-LB LIFE	TLC	9:00 PM	60	571	0.18
76	93	SKIN TIGHT: TRANSFORMED	TLC	10:00 PM	60	555	0.17
22	20	DIVERGENT	TNT	8:00 PM	180	1357	0.41
90	86	IMPRACTICAL JOKERS	TRU	8:00 PM	30	435	0.18
74	59	IMPRACTICAL JOKERS	TRU	8:30 PM	30	559	0.24
71	46	IMPRACTICAL JOKERS	TRU	9:00 PM	30	588	0.26
68	51	IMPRACTICAL JOKERS	TRU	9:30 PM	30	618	0.25
40	20	IMPRACTICAL JOKERS	TRU	10:00 PM	30	953	0.41
61	36	IJ: INSIDE JOKES	TRU	10:30 PM	31	735	0.30
39	22	MOVIE, USA	USA	7:30 PM	150	960	0.39
26	22	QUEEN OF THE SOUTH	USA	10:00 PM	60	1216	0.39
98	86	T.I. AND TINY 5	VH1	10:30 PM	30	348	0.18
45	30	BRAXTON FAMILY VALUES	WETV	9:00 PM	60	834	0.34
78	68	CUTTING IT: IN THE ATL	WETV	10:00 PM	60	544	0.22

Source: Live+Same Day data, Nielsen Media Research

12 Comments

Scott says:

July 22, 2016 at 10:09 pm

Douglas, what were the 18-49 and total viewers for Winsanity and Family Feud on GSN? Thank you!

- SonOfTheBronx says:
  
  July 23, 2016 at 10:41 am
  
  GSN 7/21, in total viewers (adults 18-49)
  
  8:00 Family Feud 570k (123k)
  8:30 Family Feud 620k (147k)
  9:00 Winsanity 320k (71k)
  9:30 Winsanity 238k (66k)
  10:00 Family Feud 365k (85k)
  10:30 Family Feud 450k (112k)
  
Dennis Scipio says:

July 25, 2016 at 4:35 pm

Do you have Atomic Puppet at 12:30 pm on Disney XD please?

- SonOfTheBronx says:
  
  July 26, 2016 at 10:27 pm
  
  Atomic Puppet (Disney XD, 7/21 12:30-1:00 p.m.) 303,000 viewers; 0.05 adults 18-49 rating
  
Sarah says:

July 26, 2016 at 11:11 am

@SonOfTheBronx:disqus
Hey, do you happen to have Bones’ Live+3 demo and viewer numbers for Thursday? Thanks!

- SonOfTheBronx says:
  
  July 26, 2016 at 10:24 pm
  
  Bones (Fox, 7/21 8:00-9:00 p.m.)
  
  5.143 million L+3 viewers (+38% from Live+SD)
  
  1.16 adults 18-49 L+3 rating (+49% from Live+SD)
  
  - Sarah says:
    
    July 27, 2016 at 11:24 am
    
    Thank you so much. 🙂 And out of curiosity, do you know if its final Live+SD demo number was close to rounding up to 0.9?
    
    - SonOfTheBronx says:
      
      July 28, 2016 at 1:36 am
      
      No. It was a 0.78, to be exact.
      
      - Sarah says:
        
        July 28, 2016 at 8:31 am
        
        Oh okay. Thanks for letting me know. 🙂
        
  - Sarah says:
    
    August 9, 2016 at 9:03 am
    
    Hey, do you happen to have Bones’ Live+7 demo and viewer numbers for Thursday, the 21st? Thanks!
    
    - SonOfTheBronx says:
      
      August 11, 2016 at 1:17 pm
      
      Did not receive them.
      
      - Sarah says:
        
        August 12, 2016 at 7:26 am
        
        Okay. Thanks for letting me know.

Thursday Final Nationals: Donald Trump Nomination Speech at GOP Convention Draws 30.8 Million Across Six Networks

Thursday Final Nationals: CNN Tops Prime Time on Final Night of 2016 DNC

Thursday Final Nationals: Multi-Week Time Slot Highs for ‘Big Brother’, ‘Greatest Hits’ and NBC at 8 p.m.

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