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Thursday Final Nationals: Double-Digit Increase for NCAA Tournament on CBS and TBS from Year-Ago Night

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The Midwest region semifinals of the “NCAA Div. I Men’s Basketball Tournament” put CBS on top on Thursday night among total viewers (6.89 million), adults 18-49 (2.1 rating/8 share), adults 18-34 (1.8/9) and adults 25-54 (2.4/8).

The ratings increases for the tournament continued as coverage of both Midwest (CBS) and West (TBS) regional semifinals on the evening combined to average 11 million viewers from 7 p.m. to approx. midnight ET, representing a 16 percent viewer increase from the year-ago night (9.5 million from 3/24/16).



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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Thursday, March 23, 2017
ABC PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 3.8/7 5540 0.8/4 1.3/5 1.7/5
8:00 Grey’s Anatomy 258 93 5.2/9 7802 1.2/6 1.9/8 2.4/8
9:01 Scandal 254 93 3.7/6 5397 0.8/4 1.3/5 1.7/5
10:00 The Catch 254 93 2.4/5 3406 0.5/2 0.7/3 1.0/3
CBS PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 4.2/8 6890 1.8/9 2.1/8 2.4/8
7:00 NCAA Div. I Men’s Basketball Midwest Region Semifinal Michigan vs. Oregon (s) 251 93 4.4/9 7126 1.6/10 2.0/9 2.3/9
9:08 College Basketball Bridge (s) 251 93 3.2/6 4987 1.4/7 1.6/6 1.8/6
9:27 NCAA Div. I Men’s Basketball Midwest Region Semifinal Purdue vs. Kansas (s) (thru 11:44) 251 93 4.1/8 6622 1.8/9 2.1/8 2.3/8
NBC PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.6/5 3985 0.6/2 0.8/3 1.1/3
8:00 Superstore 246 93 2.5/5 4145 0.6/3 1.1/5 1.4/5
8:30 Trial & Error (rs) 246 93 1.7/3 2686 0.3/2 0.6/2 0.9/3
9:00 Chicago Med (r) 244 93 3.0/5 4584 0.5/2 0.8/3 1.1/3
10:00 The Blacklist: Redemption 246 93 2.6/5 3956 0.4/2 0.7/3 1.0/3
Fox PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 1.8/3 2899 0.5/3 0.9/3 1.1/3
8:00 MasterChef Junior 259 93 2.3/4 3806 0.6/3 1.1/4 1.4/5
9:01 Kicking & Screaming 258 93 1.3/2 1962 0.4/2 0.6/2 0.8/2
CW PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 0.6/1 850 0.2/1 0.3/1 0.3/1
8:00 Supernatural (r) 248 91 0.6/1 876 0.2/1 0.2/1 0.3/1
9:00 Supernatural (rs) 247 90 0.5/1 824 0.2/1 0.3/1 0.3/1
Univision PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.9/2 1595 0.5/2
7:00 La Rosa de Guadalupe 0.9/2 1562 0.5/2
8:00 Pequeños Gigantes USA 0.8/1 1402 0.4/2
9:00 Vino el Amor 1.0/2 1799 0.5/2
10:03 La Piloto 0.9/2 1571 0.6/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.5/1 980 0.3/1
7:00 Moisés y Los Diez Mandamientos (r) 0.3/1 562 0.2/1
8:00 Moisés y Los Diez Mandamientos 0.8/1 1510 0.5/2
9:00 Mujeres de Negro (thru 10:00) 0.2/0 450 0.2/1
10:00 Blue Demon 0.1/0 218 0.1/0
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average (preliminary) 0.8/2 1473 0.5/2 0.6/2
8:00 La Fan (preliminary) 0.6/1 1069 0.3/2 0.4/1
9:00 La Doña (preliminary) 0.8/1 1440 0.4/2 0.5/2
10:00 El Chema (preliminary) 1.0/2 1911 0.7/4 0.8/3

Note: All of this date’s Telemundo data are based on preliminary figures.

Sub-Demo Breakdowns – Thursday 3/23/17


“Grey’s Anatomy” (ABC)
Women 18-34: 1.8/9
Men 18-34: 0.6/3
Women 18-49: 2.8/11
Men 18-49: 1.0/4

“Scandal” (ABC)
Women 18-34: 1.1/5
Men 18-34: 0.5/3
Women 18-49: 1.8/6
Men 18-49: 0.8/3

“The Catch” (ABC)
Women 18-34: 0.6/3
Men 18-34: 0.2/1
Women 18-49: 1.0/4
Men 18-49: 0.4/2

“NCAA Div. I Men’s Basketball Midwest Region Semifinal: Michigan vs. Oregon” (CBS)
Women 18-34: 1.1/6
Men 18-34: 2.1/13
Women 18-49: 1.4/6
Men 18-49: 2.5/13

“College Basketball Bridge” (CBS)
Women 18-34: 1.1/5
Men 18-34: 1.6/9
Women 18-49: 1.2/5
Men 18-49: 2.0/8

“NCAA Div. I Men’s Basketball Midwest Region Semifinal: Purdue vs. Kansas” (CBS)
Women 18-34: 1.4/7
Men 18-34: 2.2/12
Women 18-49: 1.5/6
Men 18-49: 2.7/11

“Superstore” (NBC)
Women 18-34: 0.8/4
Men 18-34: 0.5/3
Women 18-49: 1.3/5
Men 18-49: 0.9/4

“The Blacklist: Redemption” (NBC)
Women 18-34: 0.4/2
Men 18-34: 0.3/2
Women 18-49: 0.8/3
Men 18-49: 0.6/2

“MasterChef Junior” (Fox)
Women 18-34: 0.8/4
Men 18-34: 0.4/2
Women 18-49: 1.3/5
Men 18-49: 0.8/3

“Kicking & Screaming” (Fox)
Women 18-34: 0.5/2
Men 18-34: 0.3/2
Women 18-49: 0.7/3
Men 18-49: 0.5/2



Cable Rankings – Thursday 3/23/17
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Thursday, March 23:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
50 36 FIRST 48 AC A&E 8:00 PM 60 759 0.27
37 13 60 DAYS IN A&E 9:00 PM 61 933 0.39
39 14 NIGHTWATCH A&E 10:01 PM 62 924 0.37
62 64 KING OF THE HILL ADSM 8:00 PM 30 661 0.19
70 50 CLEVELAND SHOW ADSM 8:30 PM 30 629 0.22
36 11 AMERICAN DAD ADSM 9:00 PM 30 938 0.41
29 6 AMERICAN DAD ADSM 9:30 PM 30 1109 0.54
22 5 BOB’S BURGERS ADSM 10:00 PM 30 1268 0.68
20 4 BOB’S BURGERS ADSM 10:30 PM 30 1352 0.76
65 52 AMC MOVIE: FORREST GUMP AMC 7:00 PM 180 653 0.21
72 33 SAWCQ-L: CHILE / ARGENTINA (0.33 HH) BEIE 7:17 PM 137 597 0.28
87 78 REAL HOUSEWIVES ATLANTA BRAVO 10:00 PM 60 428 0.17
99 74 SOUTH PARK CMDY 8:00 PM 30 303 0.18
95 74 SOUTH PARK CMDY 8:30 PM 30 325 0.18
97 78 TOSH.O CMDY 9:00 PM 30 311 0.17
96 87 TOSH.O CMDY 9:30 PM 30 320 0.16
100 97 REVIEW CMDY 10:00 PM 30 255 0.14
85 97 SUN RECORDS CMT 10:00 PM 60 494 0.14
17 30 ANDERSON COOPER 360 CNN 8:00 PM 60 1501 0.29
18 17 ANDERSON COOPER 360 CNN 9:00 PM 60 1470 0.35
21 30 CNN TONIGHT CNN 10:00 PM 60 1313 0.29
63 43 DIESEL BROTHERS DISC 8:00 PM 60 660 0.24
76 50 DIESEL BROTHERS DISC 9:00 PM 60 570 0.22
73 43 DIESEL BROTHERS DISC 10:00 PM 60 590 0.24
52 64 SOFIA THE FIRST DISJR 8:00 PM 25 734 0.19
56 78 ELENA OF AVALOR DISJR 8:30 PM 25 689 0.17
81 92 SOFIA THE FIRST DISJR 8:55 PM 25 555 0.15
42 78 STUCK IN THE MIDDLE DSNY 8:00 PM 30 910 0.17
41 74 GOOD LUCK CHARLIE DSNY 8:30 PM 30 914 0.18
46 78 TANGLED: THE SERIES DSNY 9:00 PM 65 882 0.17
40 64 BUNK’D DSNY 10:05 PM 25 916 0.19
30 47 BUNK’D DSNY 10:30 PM 30 1055 0.23
92 87 KEEPING UP WITH THE KARDASHIANS E! 10:00 PM 60 356 0.16
51 52 CHOPPED FOOD 8:00 PM 60 748 0.21
38 42 CHOPPED FOOD 9:00 PM 60 925 0.25
32 33 BEAT BOBBY FLAY FOOD 10:00 PM 30 965 0.28
34 28 BEAT BOBBY FLAY FOOD 10:30 PM 30 955 0.30
4 28 THE O’REILLY FACTOR FOXNC 8:00 PM 60 2899 0.30
5 25 TUCKER CARLSON TONIGHT FOXNC 9:00 PM 60 2826 0.31
6 23 HANNITY FOXNC 10:00 PM 60 2815 0.32
49 25 FX MOVIE PRIME: THE MAZE RUNNER FX 7:29 PM 151 795 0.31
86 78 BASKETS FX 10:00 PM 33 442 0.17
93 78 THE SIMPSONS FXX 10:00 PM 30 354 0.17
89 60 THE SIMPSONS FXX 10:30 PM 30 390 0.20
74 78 THE MIDDLE HALL 9:30 PM 30 583 0.17
67 64 THE MIDDLE HALL 10:00 PM 30 641 0.19
64 64 THE MIDDLE HALL 10:30 PM 30 654 0.19
23 20 FLIP OR FLOP HGTV 8:00 PM 30 1264 0.33
19 20 FLIP OR FLOP HGTV 8:30 PM 30 1369 0.33
12 8 FLIP OR FLOP HGTV 9:00 PM 30 1813 0.46
15 12 FLIP OR FLOP HGTV 9:30 PM 30 1573 0.40
13 14 HOUSE HUNTERS HGTV 10:00 PM 30 1752 0.37
14 23 HOUSE HUNTERS INTERNATIONAL HGTV 10:30 PM 30 1606 0.32
24 52 SWAMP PEOPLE AC HIST 8:00 PM 60 1238 0.21
10 9 SWAMP PEOPLE HIST 9:00 PM 63 2168 0.44
9 7 SWAMP PEOPLE FL HIST 10:03 PM 9 2200 0.47
16 18 SWAMP PEOPLE AC HIST 10:12 PM 51 1511 0.34
34 60 HOMICIDE HUNTER LT JOE KENDA ID 8:00 PM 60 955 0.20
43 60 HOMICIDE HUNTER LT JOE KENDA ID 9:00 PM 60 908 0.20
26 38 REAL DETECTIVE ID 10:00 PM 60 1165 0.26
83 64 MOVIE- THEATRICAL RPT: THE DEVIL WEARS PRADA LIF 8:00 PM 182 525 0.19
11 64 ALL IN W/ CHRIS HAYES MSNBC 8:00 PM 60 1991 0.19
7 30 RACHEL MADDOW SHOW MSNBC 9:00 PM 60 2762 0.29
8 43 LAST WORD W/ L. ODONNELL MSNBC 10:00 PM 60 2382 0.24
88 52 NICK CANNON WILDN OUT S8B MTV 9:00 PM 40 414 0.21
90 64 MTV2 WILD N OUT MTV 9:40 PM 40 386 0.19
98 92 NICK CANNON WILD N OUT S8 MTV 10:20 PM 40 309 0.15
27 25 NICK AT NITE MOVIE: TEENAGE MUTANT NINJA TURTLES (2014) NAN 8:00 PM 150 1145 0.31
68 52 FULL HOUSE NAN 10:30 PM 30 640 0.21
54 97 PEPPA PIG NKJR 9:00 PM 30 694 0.14
57 92 PEPPA PIG NKJR 9:30 PM 30 682 0.15
57 87 PAW PATROL NKJR 10:00 PM 24 682 0.16
66 97 PAW PATROL NKJR 10:24 PM 24 645 0.14
71 74 COPS SPIKE 8:00 PM 30 603 0.18
60 52 COPS (O) SPIKE 8:30 PM 30 669 0.21
55 64 COPS SPIKE 9:00 PM 30 693 0.19
61 87 COPS SPIKE 9:30 PM 30 662 0.16
69 64 COPS (O) SPIKE 10:00 PM 30 636 0.19
59 52 COPS (O) SPIKE 10:30 PM 30 679 0.21
1 1 TBS NCAA BSKBL CHMP TH 1: WEST VIRGINIA / GONZAGA (2.98 HH) TBS 7:26 PM 171 4937 1.49
3 3 TBS NCAA BK CHP-BRG-PRTH1 (2.09 HH) TBS 10:17 PM 16 3363 1.17
2 2 TBS NCAA BSKBL CHMP TH 2: XAVIER / ARIZONA (2.24 HH) TBS 10:33 PM 141 3587 1.31
44 36 MY 600-LB LIFE: SUPER SIZE TLC 8:00 PM 120 903 0.27
53 47 SKIN TIGHT: TRANSFORMED TLC 10:00 PM 61 716 0.23
76 60 TNT BIG PICTURE MOVIES: PACIFIC RIM TNT 8:00 PM 180 570 0.20
84 47 IMPRACTICAL JOKERS TRU 8:00 PM 30 495 0.23
82 38 IMPRACTICAL JOKERS TRU 8:30 PM 30 542 0.26
80 38 IMPRACTICAL JOKERS TRU 9:00 PM 30 558 0.26
79 38 IMPRACTICAL JOKERS TRU 9:30 PM 30 568 0.26
47 10 IMPRACTICAL JOKERS TRU 10:00 PM 30 840 0.42
76 33 IJ: INSIDE JOKES TRU 10:30 PM 30 570 0.28
32 92 EVERYBODY LOVES RAYMOND TVL 10:00 PM 30 965 0.15
31 87 EVERYBODY LOVES RAYMOND TVL 10:30 PM 30 978 0.16
25 16 LAW & ORDER: SVU USA 8:00 PM 60 1184 0.36
28 18 LAW & ORDER: SVU USA 9:00 PM 60 1136 0.34
48 43 COLONY USA 10:00 PM 62 804 0.24
94 92 R&R PICTURE SHOWS: LIFE (1999) VH1 7:55 PM 152 346 0.15
91 78 R&R PICTURE SHOWS: THE LONGEST YARD (2005) VH1 10:27 PM 152 360 0.17
45 20 BRAXTON FAMILY VALUES WETV 9:00 PM 65 889 0.33
74 52 HUSTLE & SOUL WETV 10:05 PM 61 583 0.21

Source: Live+Same Day data, Nielsen Media Research

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Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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  1. Live+3 vs. Live+SD data for Thursday 3/23/2017

    Adults 18-49
    …………………………….. L+SD … L+3
    Grey’s Anatomy ………. 1.91 … 2.95
    Scandal ………………….. 1.31 … 2.21
    The Catch ………………. 0.70 … 1.05
    NCAA: Mich/Oregon … 1.96 … 1.96
    NCAA Bridge ………….. 1.59 … 1.60
    NCAA: Purdue/Kans … 2.09 … 2.10
    Superstore ……………… 1.13 … 1.59
    Trial & Error-r …………… 0.64 … 0.68
    Chicago Med-r ………… 0.81 … 0.84
    Blacklist:Redemption .. 0.69 … 1.04
    MasterChef Junior …… 1.08 … 1.40
    Kicking+Screaming ….. 0.62 … 0.71
    Supernatural-r …………. 0.25 … 0.25
    Supernatural-rs ……….. 0.27 … 0.28

    PROGRAMMINGINSIDER.COM

    Total Viewers (000)
    …………………………….. L+SD … L+3
    Grey’s Anatomy ……… 7805 .. 10340
    Scandal …………………. 5399 … 7716
    The Catch ………………. 3407 … 4722
    NCAA: Mich/Oregon … 7128 … 7156
    NCAA Bridge ………….. 4989 … 4997
    NCAA: Purdue/Kans … 6625 … 6677
    Superstore ……………… 4145 … 5091
    Trial & Error-r …………… 2686 … 2819
    Chicago Med-r ……….. 4590 … 4949
    Blacklist:Redemption . 3956 … 5564
    MasterChef Junior …… 3806 … 4742
    Kicking+Screaming …. 1962 … 2239
    Supernatural-r …………… 876 …. 891
    Supernatural-rs …………. 823 …. 846