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Thursday Final Nationals: New Series ‘Pitch’ and ‘Notorious’ Underwhelm in Premieres

Despite a blowout win by the New England Patriots over the visiting Houston Texans, CBS again won Thursday evening with “Thursday Night Football”.

There were many positives to claim for the new series premieres from the first three days of the 2016-17 traditional TV season. However, on this fourth evening, two new programs didn’t bask in much positivity.

Fox’s new baseball drama “Pitch”, produced in conjunction with Major League Baseball, ranked fourth in the 9pm hour among total viewers (tied for third with “Notorious” among adults 18-49).

As a positive for the program, it built out of the second season premiere of procedural drama “Rosewood”:

Total Viewers: +16 percent (4.227 million from 3.652 million)
Adults 18-49: +57 percent (1.1 rating from a 0.7 rating)

ABC’s new TGIT entry “Notorious” starring Piper Perabo and Daniel Sunjata didn’t flourish well out (according to live-plus-same-day viewership) of long-running hit hospital drama “Grey’s Anatomy” which began its 13th season on this night:

“Notorious” retention from “Grey’s Anatomy” lead-in:
Total Viewers: 62 percent (5.394 million from 8.750 million)
Adults 18-49: 44 percent (1.1 rating from a 2.5 rating)

Following “Notorious”, the third season premiere of ABC’s “How to Get Away with Murder” took another hefty year-to-year tumble from its second season premiere telecast (from 9/24/15), as a result:

Total Viewers: -39 percent (5.113 million from 8.378 million)
Adults 18-49: -46 percent (1.4 rating from a 2.6 rating)

Of course, ABC’s TGIT shows perform significantly well among the time-shifted crowd but it’ll remain to be seen if “Notorious” also enjoys a later boost via DVR, on-demand and streaming services.

For mobile users, you may scroll this table horizontally.




































* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Thursday, September 22, 2016
ABC PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 4.4/8 6419 1.4/6 1.7/6 2.1/6
8:00 Grey’s Anatomy (p) 249 94 5.8/10 8750 2.2/10 2.5/9 2.9/9
9:00 Notorious (p) 249 94 3.7/6 5394 0.9/4 1.1/4 1.5/4
10:00 How to Get Away with Murder (p) 249 94 3.6/7 5113 1.2/5 1.4/5 1.8/5
CBS PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 9.9/18 14735 4.7/12 5.6/21 6.4/20
7:30 CBS+NFLN Thursday Night Kickoff 251 95 3.2/7 4874 1.0/6 1.3/7 1.7/7
7:58 CBS+NFLN Thursday Night Kickoff 251 95 5.1/10 8135 2.0/11 2.4/11 2.9/11
8:20 CBS+NFLN Thursday Night Pre-Kick 251 95 6.8/13 11085 3.0/15 3.5/15 4.1/14
8:27 CBS+NFLN Thursday Night Football Houston @ New England (thru 11:37) 251 95 10.6/19 17546 5.1/23 6.1/22 7.0/21
NBC PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 4.1/7 6256 0.8/3 1.3/5 1.8/5
8:00 Superstore (p) 244 94 3.6/6 5449 0.8/4 1.5/6 1.9/6
8:30 The Good Place 244 94 3.5/6 5251 0.7/3 1.4/5 1.8/5
9:00 Chicago Med (p) 244 94 4.7/8 7022 0.8/4 1.4/5 1.9/5
10:00 The Blacklist (p) 244 94 4.2/8 6397 0.7/3 1.3/4 1.8/5
Fox PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 2.6/4 3944 0.6/3 0.9/3 1.2/4
8:00 Rosewood (p) 255 94 2.5/4 3652 0.4/2 0.7/3 1.0/3
8:59 Pitch (p) 255 94 2.7/5 4227 0.7/3 1.1/4 1.3/4
CW PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.5/1 806 0.2/1 0.2/1 0.3/1
8:00 The Flash (r) 245 85 0.6/1 935 0.2/1 0.2/1 0.3/1
9:00 Supernatural (r) 245 85 0.4/1 678 0.2/1 0.2/1 0.3/1
Univision PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.0/2 1766 0.6/2
7:00 La Rosa de Guadalupe 0.9/2 1535 0.5/3
8:00 Despertar Contigo 0.9/2 1670 0.6/2
9:00 Tres Veces Ana 1.1/2 1923 0.7/2
10:03 El Color de la Pasión 1.0/2 1705 0.6/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.3/0 446 0.2/1
7:00 Mi Corazon es Tuyo 0.2/0 293 0.1/1
8:00 Moisés y Los Diez Mandamientos 0.3/1 562 0.2/1
9:00 La Ronca de Oro 0.3/0 504 0.2/1
10:00 El Príncipe 0.2/0 273 0.1/0
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.0/2 1850 0.8/3
7:00 Caso Cerrado: Edición Estelar 1.1/2 1781 0.5/2
8:00 Silvana Sin Lana 0.9/2 1555 0.6/2
9:00 Sin Senos Sí Hay Paraíso 1.1/2 1851 0.8/3
10:00 Señora Acero 3: La Coyote 1.2/2 2145 1.0/3

Sub-Demo Breakdowns – Thursday 9/22/16

“Grey’s Anatomy” (ABC)
Women 18-34: 3.2/14
Men 18-34: 1.2/6
Women 18-49: 3.6/12
Men 18-49: 1.4/5

“Notorious” (ABC)
Women 18-34: 1.3/5
Men 18-34: 0.5/2
Women 18-49: 1.6/5
Men 18-49: 0.6/2

“How to Get Away with Murder” (ABC)
Women 18-34: 1.8/8
Men 18-34: 0.6/3
Women 18-49: 2.0/7
Men 18-49: 0.9/3

“Thursday Night Kickoff” (CBS+NFL Network, 7:30)
Women 18-34: 0.6/3
Men 18-34: 1.3/9
Women 18-49: 1.1/5
Men 18-49: 1.6/9

“Thursday Night Kickoff” (CBS+NFL Network, 7:58)
Women 18-34: 1.3/7
Men 18-34: 2.6/16
Women 18-49: 1.8/7
Men 18-49: 3.0/15

“Thursday Night Kickoff” (NFL Network, 7:58, 0.86 household rating, 1.383 million viewers)
Women 18-34: 0.17
Men 18-34: 0.68
Women 18-49: 0.32
Men 18-49: 0.89

“Thursday Night Pre-Kick” (CBS+NFL Network)
Women 18-34: 1.9/9
Men 18-34: 4.0/22
Women 18-49: 2.4/10
Men 18-49: 4.5/20

“Thursday Night Pre-Kick” (NFL Network, 1.24 household rating, 2.050 million viewers)
Women 18-34: 0.27
Men 18-34: 0.95
Women 18-49: 0.46
Men 18-49: 1.28

“Thursday Night Football: Houston @ New England” (CBS+NFL Network)
Women 18-34: 3.3/14
Men 18-34: 7.0/32
Women 18-49: 4.1/14
Men 18-49: 8.1/30

“Thursday Night Football: Houston @ New England” (NFL Network, 2.07 household rating, 3.410 million viewers)
Women 18-34: 0.60
Men 18-34: 1.63
Women 18-49: 0.82
Men 18-49: 2.13

“Superstore” (NBC)
Women 18-34: 1.0/5
Men 18-34: 0.7/4
Women 18-49: 1.7/6
Men 18-49: 1.2/5

“The Good Place” (NBC)
Women 18-34: 0.8/4
Men 18-34: 0.6/3
Women 18-49: 1.7/6
Men 18-49: 1.1/4

“Chicago Med” (NBC)
Women 18-34: 1.0/4
Men 18-34: 0.7/3
Women 18-49: 1.8/6
Men 18-49: 0.9/3

“The Blacklist” (NBC)
Women 18-34: 0.7/3
Men 18-34: 0.7/3
Women 18-49: 1.4/5
Men 18-49: 1.1/4

“Rosewood” (Fox)
Women 18-34: 0.5/2
Men 18-34: 0.4/2
Women 18-49: 0.9/3
Men 18-49: 0.6/2

“Pitch” (Fox)
Women 18-34: 0.9/4
Men 18-34: 0.5/2
Women 18-49: 1.3/4
Men 18-49: 0.8/3

“60 Days In” (A&E)
Women 18-34: 0.62
Men 18-34: 0.42
Women 18-49: 0.64
Men 18-49: 0.50

“Nick Cannon Wild N’ Out” (MTV)
Women 18-34: 0.33
Men 18-34: 0.25
Women 18-49: 0.24
Men 18-49: 0.17

“Better Things” (FX)
Women 18-34: 0.13
Men 18-34: 0.16
Women 18-49: 0.17
Men 18-49: 0.16

“College Football: Clemson @ Georgia Tech” (ESPN, 1.10 household rating, 1.813 million viewers)
Women 18-34: 0.29
Men 18-34: 0.72
Women 18-49: 0.39
Men 18-49: 0.86

Cable Rankings – Thursday 9/22/16

What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Thursday, September 22:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
84 48 60 DAYS IN A&E 8:00 PM 45 560 0.24
58 22 60 DAYS IN PRE-SHOW A&E 8:45 PM 15 717 0.31
18 7 60 DAYS IN A&E 9:00 PM 61 1278 0.57
50 19 BEHIND BARS: ROOKIE YEAR A&E 10:01 PM 62 747 0.32
63 52 KING OF THE HILL ADSM 8:00 PM 30 675 0.22
47 18 BOB’S BURGERS ADSM 8:30 PM 30 768 0.33
32 12 BOB’S BURGERS ADSM 9:00 PM 30 992 0.45
29 9 CLEVELAND SHOW ADSM 9:30 PM 30 1041 0.49
17 3 AMERICAN DAD ADSM 10:00 PM 30 1369 0.64
12 2 AMERICAN DAD ADSM 10:30 PM 30 1482 0.69
81 74 AMC MOVIE: OPEN RANGE AMC 10:30 PM 150 565 0.15
100 95 NORTH WOODS LAW APL 8:00 PM 61 457 0.09
48 55 MILLION DOLLAR LISTING NY BRAVO 9:00 PM 60 767 0.22
21 38 ANDERSON COOPER 360 CNN 8:00 PM 60 1243 0.27
24 33 ANDERSON COOPER 360 CNN 9:00 PM 60 1199 0.28
25 31 CNN TONIGHT CNN 10:00 PM 60 1194 0.29
89 64 COMEDY CENTRAL STAND-UP: JEFF DUNHAM: UNHINGED CMDY 8:30 PM 60 527 0.18
68 59 COMEDY CENTRAL STAND-UP: JEFF DUNHAM: SPARK OF INSANITY CMDY 9:30 PM 90 659 0.20
93 81 DC: DUNGEON COVE DISC 8:00 PM 60 512 0.13
87 78 DC: DUNGEON COVE DISC 9:00 PM 60 534 0.15
19 46 BOLT DSNY 8:00 PM 105 1268 0.25
34 67 POLLY AND THE ZHU ZHU PET DSNY 9:45 PM 25 956 0.17
43 90 BIZAARDVARK DSNY 10:10 PM 25 835 0.11
42 97 BEST FRIENDS WHENEVER DSNY 10:35 PM 25 845 0.09
65 62 SOFIA THE FIRST DISJR 8:00 PM 25 668 0.18
64 61 SO MUCH YOU CAN DO DISJR 8:25 PM 5 673 0.18
76 76 MY FRIENDS TIGGER & POOH DISJR 8:30 PM 25 602 0.15
92 88 GOLDIE & BEAR DISJR 8:55 PM 25 514 0.11
6 5 COLLEGE FOOTBALL PRIME: CLEMSON / GEORGIA TECH ESPN 7:25 PM 198 1813 0.62
62 28 SPORTSCENTER LATE ESPN 10:43 PM 78 683 0.29
54 49 CHOPPED TEENS 3 FOOD 8:00 PM 60 734 0.24
41 35 CHOPPED FOOD 9:00 PM 60 858 0.28
38 34 BEAT BOBBY FLAY FOOD 10:00 PM 30 910 0.28
44 47 BEAT BOBBY FLAY FOOD 10:30 PM 30 827 0.25
2 51 THE O’REILLY FACTOR FOXNC 8:00 PM 60 2810 0.23
3 32 THE KELLY FILE FOXNC 9:00 PM 60 2578 0.29
4 24 HANNITY FOXNC 10:00 PM 60 2424 0.30
56 29 FX MOVIE PRIME: CAPTAIN AMERICA: THE WINTER SOLDIER FX 6:59 PM 181 727 0.29
93 99 FAMILY FEUD (HARVEY) GSN 8:00 PM 30 512 0.08
97 100 FAMILY FEUD (HARVEY) GSN 8:30 PM 30 489 0.08
80 86 LAST MAN STANDING HALL 8:00 PM 30 568 0.12
98 92 LAST MAN STANDING HALL 8:30 PM 30 482 0.11
91 69 THE MIDDLE HALL 10:00 PM 30 516 0.16
88 68 THE MIDDLE HALL 10:30 PM 30 532 0.17
31 42 PAWN STARS HIST 8:00 PM 28 1019 0.26
28 36 PAWN STARS HIST 8:28 PM 29 1050 0.28
52 66 ICE ROAD TRUCKERS AC HIST 9:00 PM 60 744 0.17
30 53 ICE ROAD TRUCKERS HIST 10:00 PM 63 1040 0.22
20 50 FLIP OR FLOP HGTV 8:00 PM 30 1246 0.23
14 39 FLIP OR FLOP HGTV 8:30 PM 30 1400 0.27
5 10 FLIP OR FLOP HGTV 9:00 PM 30 2048 0.46
9 16 FLIP OR FLOP HGTV 9:30 PM 30 1611 0.34
8 26 HOUSE HUNTERS HGTV 10:00 PM 30 1685 0.30
11 23 HOUSE HUNTERS INTERNATIONAL HGTV 10:30 PM 30 1548 0.31
67 65 BLOOD RELATIVES ID 8:00 PM 60 660 0.17
40 57 20/20 ON ID ID 9:00 PM 60 870 0.22
45 58 BLOOD RELATIVES ID 10:00 PM 60 774 0.20
83 84 PROJECT RUNWAY: SOCIAL LIF 8:00 PM 60 561 0.12
7 14 PROJECT RUNWAY LIF 9:00 PM 92 1769 0.44
85 71 PROJECT RUNWAY LIF 10:32 PM 90 552 0.16
26 77 ALL IN W/ CHRIS HAYES MSNBC 8:00 PM 60 1192 0.15
13 63 RACHEL MADDOW SHOW MSNBC 9:00 PM 60 1402 0.18
23 85 LAST WORD W/ L. ODONNELL MSNBC 10:00 PM 60 1202 0.12
15 6 NFLN THURSDAY NIGHT KICK-OFF2 NFLN 7:58 PM 22 1383 0.60
1 1 NFLN THURSDAY NIGHT FOOTBALL: 2016 WK 3 – HOU VS. NE NFLN 8:27 PM 159 3410 1.47
51 72 SHIMMER AND SHINE NKJR 8:00 PM 30 745 0.16
71 79 SHIMMER AND SHINE NKJR 8:30 PM 30 636 0.15
78 87 BUBBLE GUPPIES NKJR 9:00 PM 30 577 0.11
70 83 BUBBLE GUPPIES NKJR 9:30 PM 30 644 0.13
73 80 TEAM UMIZOOMI NKJR 10:00 PM 24 612 0.13
81 73 TEAM UMIZOOMI NKJR 10:24 PM 24 565 0.16
90 82 WALLYKAZAM! NKJR 10:48 PM 24 517 0.13
27 37 NICK AT NITE MOVIE: GARFIELD: THE MOVIE NAN 8:00 PM 90 1180 0.28
35 43 FULL HOUSE NAN 9:30 PM 30 929 0.26
37 45 FULL HOUSE NAN 10:00 PM 30 912 0.25
36 30 FULL HOUSE NAN 10:30 PM 30 916 0.29
96 70 SYFY MOVIE: DOOM SYFY 6:30 PM 150 491 0.16
95 75 SYFY MOVIE: G.I. JOE:RETALIATION SYFY 9:00 PM 150 494 0.15
46 20 2 BROKE GIRLS TBS 8:00 PM 30 769 0.31
48 21 2 BROKE GIRLS TBS 8:30 PM 30 767 0.31
22 13 BIG BANG THEORY TBS 9:00 PM 30 1217 0.44
10 4 BIG BANG THEORY TBS 9:30 PM 30 1583 0.63
33 11 2 BROKE GIRLS TBS 10:00 PM 30 970 0.45
39 15 2 BROKE GIRLS TBS 10:30 PM 30 879 0.41
59 60 JONBENET: AN AMERICAN MUR TLC 8:00 PM 180 711 0.19
60 17 IMPRACTICAL JOKERS TRUTV 10:00 PM 30 693 0.34
99 56 IJ: INSIDE JOKES TRUTV 10:30 PM 31 471 0.22
16 8 TNT BIG PICTURE MOVIES: STAR WARS: REVENGE SITH TNT 8:00 PM 185 1382 0.50
54 89 ANDY GRIFFITH SHOW TVL 8:00 PM 30 734 0.11
86 98 EVERYBODY LOVES RAYMOND TVL 8:30 PM 30 535 0.08
72 96 EVERYBODY LOVES RAYMOND TVL 9:00 PM 30 614 0.09
60 94 EVERYBODY LOVES RAYMOND TVL 9:30 PM 30 693 0.09
57 93 EVERYBODY LOVES RAYMOND TVL 10:00 PM 30 723 0.11
53 91 EVERYBODY LOVES RAYMOND TVL 10:30 PM 30 743 0.11
79 54 MODERN FAMILY USA 8:00 PM 30 575 0.22
74 41 MODERN FAMILY USA 8:30 PM 30 604 0.26
75 40 MODERN FAMILY USA 9:00 PM 30 603 0.26
69 25 MODERN FAMILY USA 9:30 PM 30 651 0.30
66 27 MODERN FAMILY USA 10:00 PM 30 663 0.29
77 44 MODERN FAMILY USA 10:30 PM 30 591 0.26

Source: Live+Same Day data, Nielsen Media Research

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