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Thursday Final Nationals: ‘Superior Donuts’ on CBS Dominates Among Night’s Series Premieres

On the first night of the February sweeps period, CBS won Thursday among total viewers (8.36 million) and adults 25-54 (2.5 rating/8 share), while the TGIT drama lineup again put ABC on top with adults 18-49 (1.8/7) and adults 18-34 (1.3/6).

The series premiere of new CBS sitcom “Superior Donuts” performed well out of its “Big Bang Theory” lead-in, delivering the time period’s best non-sports deliveries in viewers and adults 25-54 this season and was the second largest audience for a comedy premiere this season (behind only CBS’s “Kevin Can Wait”). The series premieres on its regular Monday night on Feb. 6.

“Superior Donuts” far outdrew the night’s other two series debuts, the competing “Powerless” on NBC and new police drama at 10 p.m. “Training Day” on CBS.

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Thursday, February 2, 2017
ABC PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 4.4/8 6585 1.3/6 1.8/7 2.1/7
8:00 Grey’s Anatomy 250 93 5.6/10 8494 1.8/9 2.3/8 2.7/8
9:01 Scandal 250 93 4.4/8 6539 1.2/6 1.7/6 2.1/6
10:00 How to Get Away with Murder 250 93 3.2/6 4688 1.0/5 1.3/5 1.6/5
CBS PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 5.2/9 8363 0.8/4 1.6/6 2.5/8
8:00 Big Bang Theory 254 93 8.9/16 14657 1.7/8 3.1/12 4.6/14
8:31 Superior Donuts (p) 254 93 6.5/11 10538 0.8/4 1.9/7 3.0/9
9:01 Mom 254 93 5.4/9 8707 0.7/3 1.6/6 2.5/7
9:30 Life in Pieces 254 93 4.2/7 6624 0.6/3 1.3/4 2.0/6
10:00 Training Day (p) 254 94 3.1/6 4726 0.5/2 0.9/3 1.3/4
NBC PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 3.1/6 4965 0.7/3 1.1/4 1.5/5
8:00 Superstore 247 93 2.4/4 3993 0.8/4 1.2/5 1.6/5
8:30 Powerless (p) 247 93 1.9/3 3098 0.7/3 1.1/4 1.3/4
9:00 Chicago Med 247 93 4.0/7 6304 0.8/4 1.2/4 1.7/5
10:00 The Blacklist 247 93 3.2/6 5047 0.5/3 0.9/4 1.4/4
Fox PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 1.8/3 2924 0.6/3 0.9/3 1.2/4
8:00 Hell’s Kitchen 255 93 2.2/4 3669 0.7/3 1.1/4 1.5/4
9:00 My Kitchen Rules 255 93 1.4/2 2180 0.4/2 0.7/3 0.9/3
CW PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 0.9/2 1442 0.5/2 0.5/2 0.6/2
8:00 Supernatural 248 91 1.1/2 1732 0.5/2 0.6/2 0.7/2
9:00 Riverdale 248 91 0.7/1 1151 0.4/2 0.4/2 0.4/1
Univision PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.1/2 2178 0.8/3
7:00 Despertar Contigo 0.9/2 1720 0.6/2
9:00 Vino el Amor 1.2/2 2367 0.8/3
10:00 El Color de la Pasión 1.2/2 2308 0.8/3
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.4/1 737 0.3/1
7:00 Moisés y Los Diez Mandamientos (r) 0.4/1 779 0.2/1
8:00 Moisés y Los Diez Mandamientos 0.7/1 1345 0.5/2
9:00 La Viuda Negra 0.3/0 552 0.2/1
10:00 Blue Demon 0.2/0 314 0.1/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average (preliminary) 0.8/1 1552 0.6/3 0.6/2
8:00 La Fan (preliminary) 0.7/1 1309 0.4/2 0.5/2
9:00 La Doña (preliminary) 0.8/1 1535 0.5/2 0.6/2
10:00 El Chema (preliminary) 1.0/2 1810 0.8/4 0.8/3

Note: All of this date’s Telemundo data are based on preliminary figures.

Sub-Demo Breakdowns – Thursday 2/02/17


“Grey’s Anatomy” (ABC)
Women 18-34: 2.7/12
Men 18-34: 0.9/5
Women 18-49: 3.3/11
Men 18-49: 1.2/5

“Scandal” (ABC)
Women 18-34: 1.8/8
Men 18-34: 0.7/4
Women 18-49: 2.4/8
Men 18-49: 1.0/4

“How to Get Away with Murder” (ABC)
Women 18-34: 1.5/7
Men 18-34: 0.5/3
Women 18-49: 1.8/7
Men 18-49: 0.8/3

“The Big Bang Theory” (CBS)
Women 18-34: 1.8/8
Men 18-34: 1.5/8
Women 18-49: 3.4/12
Men 18-49: 2.8/12

“Superior Donuts” (CBS)
Women 18-34: 0.9/4
Men 18-34: 0.8/4
Women 18-49: 2.1/7
Men 18-49: 1.7/7

“Mom” (CBS)
Women 18-34: 0.8/3
Men 18-34: 0.6/3
Women 18-49: 1.8/6
Men 18-49: 1.4/6

“Life in Pieces” (CBS)
Women 18-34: 0.6/2
Men 18-34: 0.6/3
Women 18-49: 1.4/4
Men 18-49: 1.2/4

“Training Day” (CBS)
Women 18-34: 0.4/2
Men 18-34: 0.5/3
Women 18-49: 0.9/3
Men 18-49: 0.8/3

“Superstore” (NBC)
Women 18-34: 1.0/4
Men 18-34: 0.6/3
Women 18-49: 1.5/5
Men 18-49: 1.0/4

“Powerless” (NBC)
Women 18-34: 0.8/3
Men 18-34: 0.5/3
Women 18-49: 1.2/4
Men 18-49: 1.0/4

“Chicago Med” (NBC)
Women 18-34: 0.9/4
Men 18-34: 0.6/3
Women 18-49: 1.5/5
Men 18-49: 1.0/4

“The Blacklist” (NBC)
Women 18-34: 0.5/2
Men 18-34: 0.5/3
Women 18-49: 1.0/4
Men 18-49: 0.8/3

“Hell’s Kitchen” (Fox)
Women 18-34: 0.7/3
Men 18-34: 0.6/3
Women 18-49: 1.3/4
Men 18-49: 0.9/4

“My Kitchen Rules” (Fox)
Women 18-34: 0.5/2
Men 18-34: 0.4/2
Women 18-49: 0.8/3
Men 18-49: 0.6/2

“Supernatural” (CW)
Women 18-34: 0.5/2
Men 18-34: 0.5/3
Women 18-49: 0.6/2
Men 18-49: 0.6/2

“Riverdale” (CW)
Women 18-34: 0.6/3
Men 18-34: 0.3/1
Women 18-49: 0.5/2
Men 18-49: 0.3/1

“Nashville” (CMT, 9:00)
0.54 household rating
0.750 million viewers
0.17 adults 18-49 rating
Women 18-34: 0.19
Men 18-34: 0.11
Women 18-49: 0.23
Men 18-49: 0.12



Cable Rankings – Thursday 2/02/17

What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Thursday, February 2:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
56 61 THE FIRST 48 A&E 8:00 PM 60 821 0.22
24 22 THE FIRST 48 A&E 9:00 PM 60 1301 0.38
23 20 NIGHTWATCH A&E 10:00 PM 65 1306 0.42
64 52 KING OF THE HILL ADSM 8:00 PM 30 735 0.24
65 52 CLEVELAND SHOW ADSM 8:30 PM 30 734 0.24
30 10 AMERICAN DAD ADSM 9:00 PM 30 1196 0.50
20 6 AMERICAN DAD ADSM 9:30 PM 30 1360 0.60
19 7 BOB’S BURGERS ADSM 10:00 PM 30 1361 0.58
21 5 BOB’S BURGERS ADSM 10:30 PM 30 1354 0.62
68 35 GROUNDHOG DAY MARATHON AMC 9:30 PM 150 713 0.28
78 85 THE QUAD BET 8:00 PM 125 506 0.17
41 24 TOP CHEF BRAVO 9:00 PM 60 1018 0.37
97 78 KEY & PEELE CMDY  8:00 PM 30 331 0.18
93 85 TOSH.O CMDY  9:00 PM 30 351 0.17
94 78 TOSH.O CMDY  9:30 PM 30 347 0.18
96 78 SOUTH PARK CMDY 10:30 PM 30 339 0.18
63 85 NASHVILLE CMT   9:00 PM 62 750 0.17
80 70 SHARK TANK CNBC  9:00 PM 60 485 0.20
22 27 ANDERSON COOPER 360 CNN 8:00 PM 60 1351 0.33
31 32 ANDERSON COOPER 360 CNN 9:00 PM 60 1179 0.29
38 49 CNN TONIGHT CNN 10:00 PM 60 1098 0.25
71 42 DIESEL BROTHERS DISC 8:00 PM 60 668 0.26
70 35 DIESEL BROTHERS DISC 9:00 PM 60 672 0.28
74 42 DIESEL BROTHERS DISC 10:00 PM 60 622 0.26
65 100 ELENA OF AVALOR DISJR 8:30 PM 25 734 0.15
67 93 SOFIA THE FIRST DISJR 8:55 PM 25 729 0.16
34 70 STUCK IN THE MIDDLE DSNY 8:00 PM 30 1144 0.20
32 70 GOOD LUCK CHARLIE DSNY 8:30 PM 30 1168 0.20
28 64 LIV AND MADDIE DSNY 9:00 PM 30 1241 0.21
37 85 LIV AND MADDIE DSNY 9:30 PM 30 1101 0.17
40 85 BUNK’D DSNY  10:00 PM 30 1062 0.17
36 70 BUNK’D DSNY  10:30 PM 30 1109 0.20
84 56 REVENGE BODY W KHLOE K E! 8:00 PM 60 456 0.23
100 78 REVENGE BODY W KHLOE K E! 10:00 PM 60 307 0.18
47 16 ESPN ORIGINAL DOCUMENTARY: THIS WAS THE XFL (0.60 HH) ESPN 9:00 PM 90 917 0.45
77 42 ESPN ORIGINAL ENTERTAINMENT: CHRIS BERMAN: HE DID GO ALL THE WAY (0.37 HH) ESPN 10:30 PM 60 515 0.26
49 42 CHOPPED FOOD 8:00 PM 60 908 0.26
48 40 CHOPPED FOOD 9:00 PM 60 909 0.27
42 35 BEAT BOBBY FLAY FOOD 10:00 PM 30 1014 0.28
45 30 BEAT BOBBY FLAY FOOD 10:30 PM 30 962 0.30
1 12 THE O’REILLY FACTOR FOXNC 8:00 PM 60 4691 0.48
2 16 TUCKER CARLSON TONIGHT FOXNC 9:00 PM 60 4118 0.45
3 15 HANNITY FOXNC 10:00 PM 60 3398 0.46
89 93 BIG SCREEN MOVIE FRFM 8:30 PM 150 383 0.16
76 64 FX MOVIE PRIME: GONE GIRL FX 6:59 PM 181 561 0.21
88 64 THE SIMPSONS FXX 10:00 PM 30 394 0.21
95 93 THE SIMPSONS FXX 9:00 PM 30 345 0.16
90 77 THE SIMPSONS FXX 9:30 PM 30 382 0.19
91 70 THE SIMPSONS FXX 10:30 PM 30 377 0.20
27 28 FLIP OR FLOP HGTV 8:00 PM 30 1247 0.32
18 24 FLIP OR FLOP HGTV 8:30 PM 30 1388 0.37
10 12 FLIP OR FLOP HGTV 9:00 PM 30 1861 0.48
16 21 FLIP OR FLOP HGTV 9:30 PM 30 1580 0.41
8 19 HOUSE HUNTERS HGTV 10:00 PM 30 1934 0.43
14 24 HOUSE HUNTERS INTERNATIONAL HGTV 10:30 PM 30 1738 0.37
11 12 CURSE OF OAK ISLAND FL HIST 8:54 PM 6 1844 0.48
9 10 ALONE HIST 9:00 PM 63 1864 0.50
44 70 CURSE OF OAK ISLAND HIST 7:59 PM 55 984 0.20
33 56 ICE COLD KILLERS ID 9:00 PM 60 1165 0.23
39 42 DETECTIVES CLUB: NEW ORLEANS ID 10:00 PM 60 1066 0.26
43 64 HOMICIDE HUNTER LT JOE KENDA ID   8:00 PM 60 990 0.21
35 32 PROJECT RUNWAY JUNIOR LIF 9:00 PM 62 1129 0.29
15 78 ALL IN W/ CHRIS HAYES MSNBC 8:00 PM 60 1631 0.18
5 30 RACHEL MADDOW SHOW MSNBC 9:00 PM 60 2201 0.30
7 42 LAST WORD W/ L. O’DONNELL MSNBC 10:00 PM 60 1952 0.26
98 85 THAT 70’S SHOW MTV   8:30 PM 30 326 0.17
99 93 THAT 70’S SHOW MTV   9:00 PM 30 318 0.16
92 93 RIDICULOUSNESS SSN7 MTV  10:30 PM 30 370 0.16
46 64 RIDE NAN 8:00 PM 30 957 0.21
51 64 GAME SHAKERS NAN   8:30 PM 30 880 0.21
52 35 NICK AT NITE MOVIE: CHEAPER BY THE DOZEN NAN 9:00 PM 120 877 0.28
59 85 BUBBLE GUPPIES NKJR 8:30 PM 30 778 0.17
50 78 PEPPA PIG NKJR 9:00 PM 30 881 0.18
55 93 PEPPA PIG NKJR 9:30 PM 30 826 0.16
58 93 PAW PATROL NKJR  10:00 PM 24 798 0.16
61 85 PAW PATROL NKJR  10:24 PM 24 772 0.17
73 42 LIP SYNC BATTLE SPIKE 10:00 PM 32 627 0.26
72 49 SYFY MOVIE: UNDERWORLD SYFY 6:30 PM 150 640 0.25
60 32 SYFY MOVIE: UNDERWORLD: EVOLUTION SYFY 9:00 PM 120 774 0.29
75 35 2 BROKE GIRLS TBS 8:00 PM 30 613 0.28
69 29 2 BROKE GIRLS TBS 8:30 PM 30 695 0.31
26 9 THE BIG BANG THEORY TBS 9:00 PM 30 1254 0.52
12 3 THE BIG BANG THEORY TBS 9:30 PM 30 1829 0.73
6 2 THE BIG BANG THEORY TBS 10:00 PM 30 2063 0.81
13 4 THE BIG BANG THEORY TBS 10:30 PM 30 1790 0.71
62 61 MY 600-LB LIFE: SUPER SIZED TLC 8:00 PM 122 759 0.22
17 7 NBA BASKETBALL: ATLANTA @ HOUSTON (0.95 HH) TNT 8:02 PM 156 1472 0.58
4 1 NBA BASKETBALL: GOLDEN STATE @ L.A. CLIPPERS (1.45 HH) TNT 10:38 PM 158 2353 0.88
87 61 IJ: INSIDE JOKES TRU 9:00 PM 30 404 0.22
79 52 IJ: INSIDE JOKES TRU 8:00 PM 30 501 0.24
83 56 IJ: INSIDE JOKES TRU 8:30 PM 30 470 0.23
86 56 IJ: INSIDE JOKES TRU 9:30 PM 30 433 0.23
85 52 IJ: INSIDE JOKES TRU 10:00 PM 30 437 0.24
81 49 IJ: INSIDE JOKES TRU 10:30 PM 30 477 0.25
54 78 EVERYBODY LOVES RAYMOND TVL   10:00 PM 30 867 0.18
53 70 EVERYBODY LOVES RAYMOND TVL 10:30 PM 30 875 0.20
29 22 LAW & ORDER: SVU USA 8:00 PM 60 1220 0.38
25 18 LAW & ORDER: SVU USA 9:00 PM 60 1285 0.44
57 40 COLONY USA 10:00 PM 62 817 0.27
81 56 R&R PICTURE SHOWS: PITCH PERFECT VH1 8:30 PM 152 477 0.23

Source: Live+Same Day data, Nielsen Media Research

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