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Thursday Final Ratings: PyeongChang Olympics Leads NBC to the Most-Dominant Thursday TV Win Since Salt Lake City Winter Games

NBC Olympics’ coverage of the PyeongChang Olympics delivered the most dominant Winter Games Thursday night since the 2002 Salt Lake Olympics, posting a Total Audience Delivery (TAD) average of 19.3 million viewers, according to live plus same day official data by Nielsen, and digital data from Adobe Analytics.

Thursday night’s Total Audience Delivery average of 19.3 million viewers also ranks as the best for a Thursday night show on any network since NBC’s NFL Kickoff Game on Sept. 7, 2017 (22.2 million viewers for Chiefs-Patriots).

The NBC/NBCSN average Thursday night of 18.9 million viewers dominated the TV competition with an 83 percent advantage over the combined 10.3 million primetime viewers for ABC, CBS and Fox.

The NBC-only 16.2 million viewers in the 8-11 p.m. ET primetime window topped by 57% the other broadcast networks – marking the most dominant Winter Games Thursday night since February 21, 2002 which then featured Sarah Hughes’ gold-medal winning performance in figure skating, a silver medal for Bode Miller in the men’s giant slalom, and the women’s hockey gold medal game (Canada topped the U.S. 3-2).
 
With live coverage featured the entire field in the men’s short program figure skating, NBCSN posted its best primetime night of the Winter Games with an average of 2.75 million viewers.

NBC Sports Digital delivered an average minute audience of 243,000 for Thursday night’s coverage.

Thursday night’s NBC/NBCSN viewership peaked at 20.1 million viewers from 9:30-9:45 p.m. ET, highlighted by men’s alpine skiing on NBC and men’s short program figure skating on NBCSN.

The top ten markets for NBC/NBCSN in Thursday prime time were:
1. Denver 22.0/39
2. Salt Lake City 21.0/38
3. Kansas City 18.2/30
4. Milwaukee 17.9/28
5. Minneapolis 17.6/32
6. Austin 16.6/30
T7. Sacramento 16.5/30
T7. Washington, D.C. 16.5/29
9. Providence 16.4/28
10. Seattle 16.3/30
Local metered market data represents NBC/NBCSN in primetime and includes the NBC West Coast encore and excludes sustainers.

(Source: NBC Sports)

What follows are the Live + Same Day rating results for the night’s broadcast network telecasts on Thursday, February 15:

The Bachelor: Winter Games (S) (ABC, 8:00 PM, 120 min.)
– 3.024 million viewers
– 2.0/4 HH
– 0.7/3 A18-49 (1.0/4 F18-49, 0.4/2 M18-49)
– 0.6/3 A18-34 (0.8/4 F18-34, 0.3/2 M18-34)
– 0.9/3 A25-54 (1.3/4 F25-54, 0.5/2 M25-54)

20/20: Roseanne: The Return (S) (ABC, 10:00 PM, 60 min.)
– 3.724 million viewers
– 2.5/5 HH
– 0.8/3 A18-49 (1.0/4 F18-49, 0.6/3 M18-49)
– 0.5/3 A18-34 (0.6/3 F18-34, 0.4/2 M18-34)
– 1.1/4 A25-54 (1.4/4 F25-54, 0.8/3 M25-54)

The Big Bang Theory (R) (CBS, 8:00 PM, 31 min.)
– 7.394 million viewers
– 4.8/9 HH
– 1.1/5 A18-49 (1.2/5 F18-49, 1.0/5 M18-49)
– 0.5/3 A18-34 (0.5/3 F18-34, 0.5/3 M18-34)
– 1.8/6 A25-54 (2.0/6 F25-54, 1.6/6 M25-54)

Young Sheldon (R) (CBS, 8:31 PM, 30 min.)
– 7.104 million viewers
– 4.5/8 HH
– 1.0/4 A18-49 (1.2/5 F18-49, 0.9/4 M18-49)
– 0.5/3 A18-34 (0.6/3 F18-34, 0.4/2 M18-34)
– 1.7/5 A25-54 (2.0/6 F25-54, 1.4/5 M25-54)

The Big Bang Theory (RS) (CBS, 9:01 PM, 29 min.)
– 6.120 million viewers
– 3.9/7 HH
– 1.1/4 A18-49 (1.3/5 F18-49, 0.8/3 M18-49)
– 0.5/3 A18-34 (0.6/3 F18-34, 0.3/2 M18-34)
– 1.7/5 A25-54 (2.0/6 F25-54, 1.4/4 M25-54)

Mom (RS) (CBS, 9:30 PM, 30 min.)
– 4.973 million viewers
– 3.2/6 HH
– 0.8/3 A18-49 (1.0/4 F18-49, 0.6/3 M18-49)
– 0.4/2 A18-34 (0.5/3 F18-34, 0.3/2 M18-34)
– 1.4/4 A25-54 (1.7/5 F25-54, 1.0/3 M25-54)

S.W.A.T. (R) (CBS, 10:00 PM, 60 min.)
– 3.958 million viewers
– 2.6/5 HH
– 0.6/2 A18-49 (0.7/3 F18-49, 0.5/2 M18-49)
– 0.3/2 A18-34 (0.4/2 F18-34, 0.2/1 M18-34)
– 1.0/3 A25-54 (1.2/4 F25-54, 0.8/3 M25-54)

Winner Olympics-Thursday Prime 2 (S) (NBC, 8:00 PM, 180 min.)
– 16.196 million viewers
– 9.6/18 HH
– 3.9/16 A18-49 (4.1/16 F18-49, 3.7/17 M18-49)
– 2.4/14 A18-34 (2.6/13 F18-34, 2.2/14 M18-34)
– 5.2/17 A25-54 (5.4/17 F25-54, 5.0/18 M25-54)

Gotham (R) (FOX, 8:00 PM, 60 min.)
– 1.279 million viewers
– 0.8/1 HH
– 0.3/1 A18-49 (0.4/1 F18-49, 0.3/1 M18-49)
– 0.2/1 A18-34 (0.2/1 F18-34, 0.2/1 M18-34)
– 0.4/1 A25-54 (0.5/1 F25-54, 0.4/2 M25-54)

9-1-1 (RS) (FOX, 9:00 PM, 60 min.)
– 1.720 million viewers
– 1.2/2 HH
– 0.4/2 A18-49 (0.5/2 F18-49, 0.3/1 M18-49)
– 0.2/1 A18-34 (0.2/1 F18-34, 0.2/1 M18-34)
– 0.5/2 A25-54 (0.6/2 F25-54, 0.4/1 M25-54)

Supernatural (R) (CW, 8:00 PM, 60 min.)
– 0.839 million viewers
– 0.6/1 HH
– 0.3/1 A18-49 (0.3/1 F18-49, 0.2/1 M18-49)
– 0.2/1 A18-34 (0.2/1 F18-34, 0.2/1 M18-34)
– 0.3/1 A25-54 (0.4/1 F25-54, 0.3/1 M25-54)

Arrow (R) (CW, 9:00 PM, 60 min.)
– 0.596 million viewers
– 0.4/1 HH
– 0.2/1 A18-49 (0.2/1 F18-49, 0.2/1 M18-49)
– 0.1/1 A18-34 (0.1/1 F18-34, 0.2/1 M18-34)
– 0.2/1 A25-54 (0.2/1 F25-54, 0.2/1 M25-54)

La Rosa de Guadalupe (UNI, 7:00 PM, 60 min.)
– 1.713 million viewers
– 1.0/2 HH
– 0.6/3 A18-49

El Rico y Lazaro (UNI, 8:00 PM, 60 min.)
– 1.838 million viewers
– 1.0/2 HH
– 0.6/2 A18-49

Papa a Toda Madre (UNI, 9:00 PM, 60 min.)
– 1.525 million viewers
– 0.9/2 HH
– 0.5/2 A18-49

Caer en Tentacion (UNI, 10:00 PM, 60 min.)
– 1.346 million viewers
– 0.8/2 HH
– 0.4/2 A18-49

La Tierra Prometida (R) (UniMás, 7:00 PM, 60 min.)
– 0.571 million viewers
– 0.3/1 HH
– 0.2/1 A18-49

La Nina (UniMás, 8:00 PM, 60 min.)
– 0.540 million viewers
– 0.3/1 HH
– 0.2/1 A18-49

La Tierra Prometida (UniMás, 9:00 PM, 60 min.)
– 1.153 million viewers
– 0.6/1 HH
– 0.4/1 A18-49

Renta Congelada (UniMás, 10:00 PM, 30 min.)
– 0.351 million viewers
– 0.2/0 HH
– 0.1/1 A18-49

Renta Congelada (UniMás, 10:30 PM, 30 min.)
– 0.183 million viewers
– 0.1/0 HH
– 0.1/0 A18-49

Telemundo final nationals not available at post time

What follows are the Live + Same Day rating results for the night’s select cable telecasts on Thursday, February 15 (with the night’s cable ranks according to total viewers and adults 18-49 in parentheses):

60 Days In (A&E, 10:00 PM, 63 min.)
– 0.812 million viewers (#41)
– 0.52 HH (#41)
– 0.38 A18-49 (#10)
– 0.31 A18-34 (#12)

Top Chef (BRAVO, 9:00 PM, 60 min.)
– 0.842 million viewers (#38)
– 0.57 HH (#35)
– 0.29 A18-49 (#20)
– 0.19 A18-34 (#37)

Winter Olympics Prime (CNBC, 10:00 PM, 154 min.)
– 0.485 million viewers (#70)
– 0.31 HH (#69)
– 0.20 A18-49 (#55)
– 0.18 A18-34 (#43)

Anderson Cooper 360 (CNN, 8:00 PM, 60 min.)
– 1.248 million viewers (#13)
– 0.89 HH (#9)
– 0.32 A18-49 (#14)
– 0.23 A18-34 (#23)

Anderson Cooper 360 (CNN, 9:00 PM, 60 min.)
– 1.056 million viewers (#24)
– 0.75 HH (#21)
– 0.25 A18-49 (#31)
– 0.17 A18-34 (#51)

CNN Tonight (CNN, 10:00 PM, 60 min.)
– 0.963 million viewers (#29)
– 0.66 HH (#28)
– 0.22 A18-49 (#43)
– 0.14 A18-34 (#65)

Killing Fields: Isle (DISC, 9:00 PM, 61 min.)
– 0.648 million viewers (#56)
– 0.42 HH (#55)
– 0.17 A18-49 (#69)
– 0.10 A18-34 (#87)

College Basketball Regular Season Purdue at Wisconsin (ESPN, 7:00 PM, 125 min.)
– 0.862 million viewers (#35)
– 0.54 HH (#38)
– 0.31 A18-49 (#17)
– 0.36 A18-34 (#7)

College Basketball Regular Season Arizona at Arizona State (ESPN, 9:05 PM, 128 min.)
– 0.614 million viewers (#62)
– 0.40 HH (#60)
– 0.21 A18-49 (#48)
– 0.20 A18-34 (#34)

Beat Bobby Flay (FOOD, 10:00 PM, 30 min.)
– 0.827 million viewers (#40)
– 0.57 HH (#35)
– 0.29 A18-49 (#20)
– 0.27 A18-34 (#15)

Tucker Carlson Tonight (FOXNC, 8:00 PM, 60 min.)
– 2.428 million viewers (#4)
– 1.62 HH (#3)
– 0.22 A18-49 (#43)
– 0.14 A18-34 (#65)

Hannity (FOXNC, 9:00 PM, 60 min.)
– 2.456 million viewers (#3)
– 1.63 HH (#2)
– 0.25 A18-49 (#31)
– 0.13 A18-34 (#70)

The Ingraham Angle (FOXNC, 10:00 PM, 60 min.)
– 2.013 million viewers (#6)
– 1.35 HH (#7)
– 0.22 A18-49 (#43)
– 0.10 A18-34 (#87)

Beyond (FRFM, 8:00 PM, 61 min.)
– 0.377 million viewers (#85)
– 0.21 HH (#86)
– 0.14 A18-49 (#84)
– 0.19 A18-34 (#37)

NASCAR Monster Energy Cup Racing Can-Am Duel 2 (FS1, 6:57 PM, 183 min.)
– 1.981 million viewers (#7)
– 1.14 HH (#8)
– 0.40 A18-49 (#9)
– 0.25 A18-34 (#16)

The Fate of the Furious (HBO, 8:00 PM, 136 min.)
– 0.487 million viewers (#69)
– 0.27 HH (#75)
– 0.21 A18-49 (#48)
– 0.16 A18-34 (#55)

Flip or Flop Nashville (HGTV, 9:00 PM, 30 min.)
– 0.963 million viewers (#29)
– 0.65 HH (#31)
– 0.27 A18-49 (#25)
– 0.19 A18-34 (#37)

House Hunters (HGTV, 10:00 PM, 30 min.)
– 1.223 million viewers (#16)
– 0.83 HH (#13)
– 0.28 A18-49 (#22)
– 0.19 A18-34 (#37)

House Hunters International (HGTV, 10:30 PM, 30 min.)
– 1.218 million viewers (#17)
– 0.83 HH (#13)
– 0.26 A18-49 (#29)
– 0.16 A18-34 (#55)

Swamp People (HIST, 9:00 PM, 62 min.)
– 1.339 million viewers (#9)
– 0.81 HH (#16)
– 0.30 A18-49 (#18)
– 0.20 A18-34 (#34)

Swamp People First Look (HIST, 10:02 PM, 6 min.)
– 1.243 million viewers (#15)
– 0.78 HH (#19)
– 0.27 A18-49 (#25)
– 0.16 A18-34 (#55)

Pandora’s Box: Unleashing (ID, 9:00 PM, 60 min.)
– 1.068 million viewers (#23)
– 0.79 HH (#18)
– 0.23 A18-49 (#40)
– 0.09 A18-34 (#91)

Betrayed (ID, 10:00 PM, 60 min.)
– 1.139 million viewers (#21)
– 0.83 HH (#13)
– 0.27 A18-49 (#25)
– 0.08 A18-34 (#94)

All In with Chris Hayes (MSNBC, 8:00 PM, 60 min.)
– 1.942 million viewers (#8)
– 1.36 HH (#6)
– 0.24 A18-49 (#38)
– 0.08 A18-34 (#94)

Rachel Maddow Show (MSNBC, 9:00 PM, 60 min.)
– 2.926 million viewers (#1)
– 1.98 HH (#1)
– 0.35 A18-49 (#12)
– 0.14 A18-34 (#65)

Last Word with Lawrence Odonnell (MSNBC, 10:00 PM, 60 min.)
– 2.254 million viewers (#5)
– 1.55 HH (#4)
– 0.25 A18-49 (#31)
– 0.07 A18-34 (#98)

Shaun the Sheep (NAN, 8:00 PM, 120 min.)
– 0.808 million viewers (#42)
– 0.47 HH (#49)
– 0.22 A18-49 (#43)
– 0.22 A18-34 (#28)

Winter Olympics Prime (NBCSN, 8:00 PM, 180 min.)
– 2.746 million viewers (#2)
– 1.55 HH (#4)
– 0.75 A18-49 (#1)
– 0.68 A18-34 (#1)

Life Below Zero (NGC, 9:00 PM, 90 min.)
– 1.096 million viewers (#22)
– 0.72 HH (#24)
– 0.13 A18-49 (#90)
– 0.07 A18-34 (#98)

Lip Sync Battle: TMI (PAR, 9:30 PM, 30 min.)
– 0.349 million viewers (#87)
– 0.23 HH (#82)
– 0.17 A18-49 (#69)
– 0.13 A18-34 (#70)

Lip Sync Battle (PAR, 10:00 PM, 32 min.)
– 0.440 million viewers (#75)
– 0.28 HH (#73)
– 0.21 A18-49 (#48)
– 0.18 A18-34 (#43)

My 600-Lb. Life: Super Sized (TLC, 8:00 PM, 120 min.)
– 0.632 million viewers (#57)
– 0.41 HH (#58)
– 0.18 A18-49 (#66)
– 0.13 A18-34 (#70)

Family by the Ton: Super Sized (TLC, 10:00 PM, 61 min.)
– 0.475 million viewers (#72)
– 0.34 HH (#67)
– 0.13 A18-49 (#90)
– 0.10 A18-34 (#87)

NBA Tip-Off (TNT, 8:00 PM, 60 min.)
– 0.620 million viewers (#59)
– 0.42 HH (#55)
– 0.25 A18-49 (#31)
– 0.23 A18-34 (#23)

NBA Basketball Los Angeles Lakers at Minnesota Timberwolves (TNT, 9:00 PM, 149 min.)
– 1.303 million viewers (#11)
– 0.89 HH (#9)
– 0.54 A18-49 (#4)
– 0.55 A18-34 (#5)

Impractical Jokers (TRU, 10:00 PM, 30 min.)
– 0.632 million viewers (#57)
– 0.39 HH (#62)
– 0.32 A18-49 (#14)
– 0.35 A18-34 (#8)

Impractical Jokers: Inside Jokes (TRU, 10:30 PM, 30 min.)
– 0.443 million viewers (#74)
– 0.27 HH (#75)
– 0.21 A18-49 (#48)
– 0.24 A18-34 (#20)

RuPaul’s Drag Race All Stars 3 (VH1, 8:00 PM, 60 min.)
– 0.713 million viewers (#51)
– 0.41 HH (#58)
– 0.34 A18-49 (#13)
– 0.30 A18-34 (#13)

Growing Up Hip Hop: Atlanta (WETV, 9:00 PM, 60 min.)
– 0.617 million viewers (#60)
– 0.42 HH (#55)
– 0.28 A18-49 (#22)
– 0.24 A18-34 (#20)


Source: Live+Same Day data, Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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