Thursday Ratings: Another Modest Showing for ‘The Winter Olympics’ on NBC; Respectable ‘Jeopardy! National College Tournament’ on ABC

Thursday 2/17/22
Fast Affiliate Data (time period based)

Total Viewers:
NBC: 7.43 million, CBS: 2.93, ABC: 2.48, Fox: 1.45, CW: 331,000

Adults 18-49:
NBC: 1.2 rating/10 share, ABC: 0.3/ 3, CBS and Fox: 0.3/ 2 each, CW: 0.1/ 1

It was another marginally rated Winter Olympics telecast on NBC, which as a two-week event will negatively impact what advertisers will be willing to pay in the future for either the Summer or Olympics. Broadcast platforms, meanwhile, may now have second thoughts about shelling out the big bucks to telecast it. See network averages above.

On ABC, the ongoing “Jeopardy! National College Championship” was on the fast affiliate map with 4.61 million viewers and a 0.6 rating/5 share in adults 18-49 — second in both categories — on ABC. That led into encore telecasts of “Grey’s Anatomy” and “Big Sky” from 9-11 p.m. ET.

Elsewhere, Fox remains in need of a complete Thursday night overall. The unnecessary remake of “Joe Millionaire” (Viewers: #4, 1.58 million; A18-49: #4, 0.3/ 2 from 8-9 p.m.) led into sitcoms “Call Be Kat” (Viewers: #4, 1.63 million; A18-49: #2t, 0.3/ 2 at 9 p.m.) and “Pivoting” (Viewers: #4, 1.02 million; A18-49: #3t, 0.2/ 1 at 9:30 p.m.). And the remainder of the evening were repeats.

Source: Nielsen Media Research