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Thursday Ratings: Coverage of March Madness on CBS Beats the Competition Combined

THURSDAY FAST AFFILIATE RATINGS

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Thursday, March 24, 2022
Fast Affiliate Data (time period based)

Total Viewers:
CBS: 7.92 million, ABC: 3.74, NBC: 2.61, Fox: 1.70, CW: 344,000

Adults 18-49:
CBS: 1.9 rating/15 share, ABC: 0.5/ 4, NBC: 0.3/ 3, Fox: 0.3/ 2, CW: 0.0/ 0

CBS beat the four competing networks combined care of the ongoing NCAA Basketball – March Madness. See the network averages above and keep in mind that results for any live event are always approximate.

On week two news, Fox sitcom “Welcome To Flatch” is not exactly welcome, with a measly 975,000 viewers and a 0.2 rating/1 share in adults 18-49 in the Thursday 9:30 p.m. ET half-hour. Sophomore lead-in “Call Me Kat”, starring Mayim Bialik, is also not necessarily all that popular, but 1.89 million viewers and a 0.3/ 2 in the demo at 9 p.m. is certainly notably larger.

Earlier in the evening on Fox was cooking competition “Masterchef Junior” at 1.96 million viewers and a 0.4/ 3 in adults 18-49 in the Thursday 8 p.m. half-hour.

Elsewhere, sophomore drama “Big Sky” remains the Thursday weak link on ABC. Take a look:

ABC/Thursday

8:00 p.m. – “Station 19”
Viewers: 4.36 million (#2), A18-49: 0.6/ 4 (#2)

9:00 p.m. – “Grey’s Anatomy”
Viewers: 4.07 million (#2), A18-49: 0.6/ 4 (#2)

10 p.m. – “Big Sky”
Viewers: 2.78 million (#2), A18-49: 0.3/ 3 (#2)

And NBC and The CW were in all repeats.

UPDATED 3/25/2022 6:17 PM ET: What follows are the Live + Same Day rating results for the night’s network telecasts on Thursday, March 24:

ABC
• 3.892 million viewers
• 2.5/6 HH (3.082 million households)
• 0.53/4 A18-49 rating/share (0.690 million adults 18-49)

Station 19 (ABC, 8:00 PM- 9:00 PM)
• 4.599 million viewers
• 3.0/7 HH (3.625 million households)
• 0.61/5 A18-49 rating/share (0.799 million adults 18-49)

Grey’s Anatomy (ABC, 9:00 PM-10:01 PM)
• 4.243 million viewers
• 2.8/7 HH (3.401 million households)
• 0.64/5 A18-49 rating/share (0.829 million adults 18-49)

Big Sky (ABC, 10:01 PM-11:00 PM)
• 2.810 million viewers
• 1.8/5 HH (2.200 million households)
• 0.33/3 A18-49 rating/share (0.436 million adults 18-49)

CBS
• 8.902 million viewers
• 5.1/13 HH (6.184 million households)
• 2.20/17 A18-49 rating/share (2.873 million adults 18-49)

NCAA Div. I Men’s Basketball Tournament Arkansas vs. Gonzaga (S) (CBS, 7:00 PM- 9:32 PM)
• 8.164 million viewers
• 4.6/12 HH (5.671 million households)
• 1.86/17 A18-49 rating/share (2.430 million adults 18-49)

NCAA Div. I Men’s Basketball Tournament Bridge (S) (CBS, 9:32 PM- 9:51 PM)
• 7.932 million viewers
• 4.5/11 HH (5.559 million households)
• 2.01/15 A18-49 rating/share (2.623 million adults 18-49)

NCAA Div. I Men’s Basketball Tournament Duke vs. Texas Tech (S) (CBS, 9:51 PM-12:12 AM)
• 8.225 million viewers
• 4.8/13 HH (5.901 million households)
• 2.17/18 A18-49 rating/share (2.836 million adults 18-49)

NBC
• 2.708 million viewers
• 1.8/4 HH (2.146 million households)
• 0.35/3 A18-49 rating/share (0.463 million adults 18-49)

Fox
• 1.729 million viewers
• 1.0/3 HH (1.285 million households)
• 0.33/2 A18-49 rating/share (0.433 million adults 18-49)

MasterChef Junior (Fox, 8:00 PM- 9:00 PM)
• 2.038 million viewers
• 1.2/3 HH (1.498 million households)
• 0.40/3 A18-49 rating/share (0.523 million adults 18-49)

Call Me Kat (Fox, 9:00 PM- 9:30 PM)
• 1.919 million viewers
• 1.2/3 HH (1.445 million households)
• 0.33/2 A18-49 rating/share (0.425 million adults 18-49)

Welcome to Flatch (Fox, 9:30 PM-10:00 PM)
• 0.923 million viewers
• 0.6/1 HH (0.698 million households)
• 0.20/1 A18-49 rating/share (0.260 million adults 18-49)

CW
• 0.318 million viewers
• 0.2/1 HH (0.271 million households)
• 0.03/0 A18-49 rating/share (0.041 million adults 18-49)

Univision
• 2.038 million viewers
• 1.0/3 HH (1.268 million households)
• 0.71/5 A18-49 rating/share (0.924 million adults 18-49)

La Rosa de Guadalupe (Univision, 7:00 PM- 8:00 PM)
• 1.342 million viewers
• 0.7/2 HH (0.826 million households)
• 0.36/3 A18-49 rating/share (0.466 million adults 18-49)

La Rosa de Guadalupe (Univision, 8:00 PM- 9:00 PM)
• 1.385 million viewers
• 0.7/2 HH (0.897 million households)
• 0.43/3 A18-49 rating/share (0.557 million adults 18-49)

Futbol Central Thursday (Univision, 9:00 PM- 9:30 PM)
• 1.307 million viewers
• 0.7/2 HH (0.847 million households)
• 0.41/3 A18-49 rating/share (0.534 million adults 18-49)

Seleccion Mexicana 3/24 USA vs. Mexico (S) (Univision+TUDN, 9:30 PM-12:01 AM)
• 2.962 million viewers
• 1.5/4 HH (1.800 million households)
• 1.11/9 A18-49 rating/share (1.447 million adults 18-49)

UniMás
• 0.571 million viewers
• 0.3/1 HH (0.427 million households)
• 0.14/1 A18-49 rating/share (0.188 million adults 18-49)

Las Mil y Una Noches (UniMás, 7:00 PM- 8:00 PM)
• 0.486 million viewers
• 0.3/1 HH (0.310 million households)
• 0.11/1 A18-49 rating/share (0.139 million adults 18-49)

Enamorandonos (UniMás, 8:00 PM-10:00 PM)
• 0.695 million viewers
• 0.4/1 HH (0.516 million households)
• 0.18/1 A18-49 rating/share (0.230 million adults 18-49)

Desafio the Box (UniMás, 10:00 PM-11:00 PM)
• 0.324 million viewers
• 0.2/1 HH (0.248 million households)
• 0.08/1 A18-49 rating/share (0.102 million adults 18-49)

Telemundo
• 0.989 million viewers
• 0.6/1 HH (0.675 million households)
• 0.26/2 A18-49 rating/share (0.339 million adults 18-49)

Exatlón Estados Unidos Season 6 (Telemundo, 7:00 PM- 9:00 PM)
• 0.846 million viewers
• 0.5/1 HH (0.573 million households)
• 0.21/2 A18-49 rating/share (0.276 million adults 18-49)

Hercai: Amor y Venganza II (Telemundo, 9:00 PM-10:00 PM)
• 1.221 million viewers
• 0.7/2 HH (0.839 million households)
• 0.31/2 A18-49 rating/share (0.403 million adults 18-49)

Pasion Gavilanes II (Telemundo, 10:00 PM-11:00 PM)
• 0.790 million viewers
• 0.5/1 HH (0.555 million households)
• 0.22/2 A18-49 rating/share (0.284 million adults 18-49)

NCAA Div. I Men’s Basketball Tournament: Sweet Sixteen Villanova vs. Michigan (TBS, 7:14 PM, 145 min.)
• 3.154 million viewers
• 1.75 HH (Range: 2.136-2.148 million households)
• 0.85 A18-49 rating (Range: 1.102-1.115 million adults 18-49)
NCAA Div. I Men’s Basketball Tournament: Sweet Sixteen Houston vs. Arizona (TBS, 10:00 PM, 148 min.)
• 2.364 million viewers
• 0.66 A18-49 rating (Range: 0.854-0.867 million adults 18-49)

NHL Regular Season Dallas Stars @ Carolina Hurricanes (ESPN, 7:00 PM, 171 min.)
• 0.295 million viewers
• 0.14 HH (Range: 0.165-0.177 million households)
• 0.10 A18-49 rating (Range: 0.124-0.137 million adults 18-49)

NBA Regular Season Phoenix Suns @ Denver Nuggets (NBATV, 9:03 PM, 151 min.)
• 0.242 million viewers
• 0.16 HH (Range: 0.190-0.202 million households)
• 0.08 A18-49 rating (Range: 0.098-0.111 million adults 18-49)

UPDATED 4/02/2022: What follows are the Live + Seven Day rating results for the night’s network telecasts on Thursday, March 24:

Station 19 (ABC)
• Updated Live+Same Day: 4.600 million viewers, 0.61 adults 18-49 rating
• Live+3: 5.964 million viewers, 0.83 adults 18-49 rating
• Live+7: 6.263 million viewers, 0.89 adults 18-49 rating
• Gains: +1.663 million viewers (+36%), +0.28 adults 18-49 rating (+45%)

Grey’s Anatomy (ABC)
• Updated Live+Same Day: 4.244 million viewers, 0.64 adults 18-49 rating
• Live+3: 6.031 million viewers, 1.05 adults 18-49 rating
• Live+7: 6.435 million viewers, 1.14 adults 18-49 rating
• Gains: +2.191 million viewers (+52%), +0.50 adults 18-49 rating (+79%)

Big Sky (ABC)
• Updated Live+Same Day: 2.810 million viewers, 0.33 adults 18-49 rating
• Live+3: 5.149 million viewers, 0.62 adults 18-49 rating
• Live+7: 5.622 million viewers, 0.69 adults 18-49 rating
• Gains: +2.812 million viewers (+100%), +0.36 adults 18-49 rating (+106%)

NCAA Div. I Men’s Basketball Tournament Arkansas vs. Gonzaga (S) (CBS)
• Updated Live+Same Day: 8.164 million viewers, 1.86 adults 18-49 rating
• Live+3: 8.189 million viewers, 1.87 adults 18-49 rating
• Live+7: 8.189 million viewers, 1.87 adults 18-49 rating
• Gains: +0.025 million viewers (+0%), +0.00 adults 18-49 rating (+0%)

NCAA Div. I Men’s Basketball Tournament Bridge (S) (CBS)
• Updated Live+Same Day: 7.932 million viewers, 2.01 adults 18-49 rating
• Live+3: 7.946 million viewers, 2.01 adults 18-49 rating
• Live+7: 7.947 million viewers, 2.01 adults 18-49 rating
• Gains: +0.015 million viewers (+0%), +0.00 adults 18-49 rating (+0%)

NCAA Div. I Men’s Basketball Tournament Duke vs. Texas Tech (S) (CBS)
• Updated Live+Same Day: 8.226 million viewers, 2.17 adults 18-49 rating
• Live+3: 8.298 million viewers, 2.18 adults 18-49 rating
• Live+7: 8.298 million viewers, 2.18 adults 18-49 rating
• Gains: +0.072 million viewers (+1%), +0.01 adults 18-49 rating (+0%)

MasterChef Junior (Fox)
• Updated Live+Same Day: 2.038 million viewers, 0.40 adults 18-49 rating
• Live+3: 2.756 million viewers, 0.54 adults 18-49 rating
• Live+7: 2.933 million viewers, 0.60 adults 18-49 rating
• Gains: +0.895 million viewers (+44%), +0.20 adults 18-49 rating (+49%)

Call Me Kat (Fox)
• Updated Live+Same Day: 1.919 million viewers, 0.33 adults 18-49 rating
• Live+3: 2.857 million viewers, 0.47 adults 18-49 rating
• Live+7: 3.073 million viewers, 0.53 adults 18-49 rating
• Gains: +1.154 million viewers (+60%), +0.20 adults 18-49 rating (+62%)

Welcome to Flatch (Fox)
• Updated Live+Same Day: 0.923 million viewers, 0.20 adults 18-49 rating
• Live+3: 1.111 million viewers, 0.23 adults 18-49 rating
• Live+7: 1.137 million viewers, 0.24 adults 18-49 rating
• Gains: +0.214 million viewers (+23%), +0.04 adults 18-49 rating (+21%)

Source: Nielsen Media Research

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