Posted in:

Thursday Ratings: Historical Low-Rated Winter Olympics Coverage

THURSDAY FAST AFFILIATE RATINGS

© by NBCUniversal

THURSDAY, FEBRUARY 3, 2022
Fast Affiliate Ratings

Total Viewers: 
NBC: 7.39 million, CBS: 3.04, ABC: 1.66, Fox: 1.56, CW: 467,000

Adults 18-49:
NBC: 1.2 rating/10 share, CBS: 0.4/ 3, Fox: 0.3/ 2, ABC: 0.2/ 1, CW: 0.1/ 1

As always, fast affiliate results for any live event (sports, in particular) are always approximate. That said, early coverage for the Winter Olympic Games Beijing 2022 on NBC led the night with 7.39 million viewers and a 1.2 rating/10 share in adults 18-49. But that is a stark contrast to the 28.3 million viewers who tuned in for the opening ceremony of the Winter Olympic Games in PyeongChang. This sets the stage, of course, for a potentially historically low-rated Olympics – Winter or Summer.

Elsewhere, night two of “Celebrity Big Brother”, which was surrounded by repeats, dipped to 2.56 million viewers (#2) and a 0.5/ 3 in the demo (#2) at 9 p.m. Two back-to-back episodes of ABC’s “Soul of a Nation Presents” averaged a modest 1.97 million viewers (#3) and a 0.2/ 2 in the adults 18-49 in the Thursday 8-10 p.m. block. And Fox could not compete with its line-up of the unnecessary reboot of “Joe Millionaire” (Viewers: #4, 1.65 million; A18-49: #3t, 0.3/ 2 from 8-9 p.m.), and sitcoms “Call Me Kat” (Viewers: #3, 1.77 million; A18-49: #3, 0.3/ 2 at 9 p.m.) and “Pivoting” (Viewers: #4, 1.18 million; A18-49: #3t, 0.2. 1 at 9:30 p.m.).

UPDATED 2/07/2022 7:29 PM ET: What follows are the Live + Same Day rating results for the night’s network telecasts on Thursday, February 3:

ABC
• 1.723 million viewers
• 1.2/3 HH (1.431 million households)
• 0.20/2 A18-49 rating/share (0.264 million adults 18-49)

Soul of a Nation Presents Screen Queens Rising (S) (ABC, 8:00 PM- 9:00 PM)
• 2.340 million viewers
• 1.6/4 HH (1.906 million households)
• 0.29/2 A18-49 rating/share (0.384 million adults 18-49)

Soul of a Nation Presents X/onerated — The Murder of Malcolm X and 55 Years to Justice (S) (ABC, 9:00 PM-10:00 PM)
• 1.761 million viewers
• 1.2/3 HH (1.485 million households)
• 0.21/2 A18-49 rating/share (0.275 million adults 18-49)

CBS
• 3.155 million viewers
• 2.0/5 HH (2.403 million households)
• 0.40/3 A18-49 rating/share (0.522 million adults 18-49)

Celebrity Big Brother-Thursday (S) (CBS, 9:01 PM-10:00 PM)
• 2.655 million viewers
• 1.6/4 HH (2.020 million households)
• 0.49/4 A18-49 rating/share (0.643 million adults 18-49)

NBC
• 7.684 million viewers
• 4.3/11 HH (5.303 million households)
• 1.29/10 A18-49 rating/share (1.679 million adults 18-49)

Winter Olympics Thursday Prime 1 (Sustainer) (NBC, 8:00 PM- 8:30 PM)
• 8.105 million viewers
• 4.6/11 HH (5.659 million households)
• 1.31/11 A18-49 rating/share (1.710 million adults 18-49)

Winter Olympics Thursday Prime 1 (S) (NBC, 8:30 PM-11:36 PM)
• 7.245 million viewers
• 4.1/11 HH (5.023 million households)
• 1.23/10 A18-49 rating/share (1.600 million adults 18-49)

Fox
• 1.605 million viewers
• 1.0/2 HH (1.234 million households)
• 0.29/2 A18-49 rating/share (0.379 million adults 18-49)

Joe Millionaire (Fox, 8:00 PM- 9:00 PM)
• 1.683 million viewers
• 1.1/2 HH (1.286 million households)
• 0.32/2 A18-49 rating/share (0.416 million adults 18-49)

Call Me Kat (Fox, 9:00 PM- 9:31 PM)
• 1.829 million viewers
• 1.1/3 HH (1.387 million households)
• 0.32/2 A18-49 rating/share (0.417 million adults 18-49)

Pivoting (Fox, 9:31 PM-10:00 PM)
• 1.205 million viewers
• 0.8/2 HH (0.963 million households)
• 0.20/2 A18-49 rating/share (0.261 million adults 18-49)

CW
• 0.429 million viewers
• 0.3/1 HH (0.334 million households)
• 0.07/1 A18-49 rating/share (0.088 million adults 18-49)

Univision
• 1.679 million viewers
• 0.9/2 HH (1.108 million households)
• 0.51/4 A18-49 rating/share (0.659 million adults 18-49)

La Rosa de Guadalupe (Univision, 7:00 PM- 8:00 PM)
• 1.417 million viewers
• 0.8/2 HH (0.976 million households)
• 0.42/3 A18-49 rating/share (0.548 million adults 18-49)

Soltero Con Hijas (Univision, 8:00 PM- 9:00 PM)
• 1.665 million viewers
• 0.9/2 HH (1.070 million households)
• 0.50/4 A18-49 rating/share (0.652 million adults 18-49)

Vencer El Pasado (Univision, 9:00 PM-10:00 PM)
• 1.697 million viewers
• 0.9/2 HH (1.134 million households)
• 0.51/4 A18-49 rating/share (0.659 million adults 18-49)

Madre (Univision, 10:00 PM-11:00 PM)
• 1.675 million viewers
• 0.9/3 HH (1.120 million households)
• 0.51/4 A18-49 rating/share (0.664 million adults 18-49)

UniMás
• 0.472 million viewers
• 0.3/1 HH (0.343 million households)
• 0.13/1 A18-49 rating/share (0.167 million adults 18-49)

Las Mil y Una Noches (UniMás, 7:00 PM- 8:00 PM)
• 0.509 million viewers
• 0.3/1 HH (0.333 million households)
• 0.12/1 A18-49 rating/share (0.156 million adults 18-49)

Enamorandonos (UniMás, 8:00 PM-10:00 PM)
• 0.607 million viewers
• 0.4/1 HH (0.444 million households)
• 0.15/1 A18-49 rating/share (0.199 million adults 18-49)

Desafio The Box (P) (UniMás, 10:00 PM-11:00 PM)
• 0.201 million viewers
• 0.1/0 HH (0.139 million households)
• 0.08/1 A18-49 rating/share (0.102 million adults 18-49)

Telemundo
• 1.230 million viewers
• 0.7/2 HH (0.820 million households)
• 0.35/3 A18-49 rating/share (0.451 million adults 18-49)

Exatlon Estados Unidos Season 6 (Telemundo, 7:00 PM- 9:00 PM)
• 1.088 million viewers
• 0.6/1 HH (0.708 million households)
• 0.30/2 A18-49 rating/share (0.396 million adults 18-49)

Hercai: Amor y Venganza II (Telemundo, 9:00 PM-11:00 PM)
• 1.298 million viewers
• 0.7/2 HH (0.879 million households)
• 0.36/3 A18-49 rating/share (0.473 million adults 18-49)

Source: Nielsen Media Research

Tagged with: , , , , , , , , , , ,