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Thursday 4/01/21 Preliminary Primetime Ratings
Total Viewers:
NBC: 6.34 million, CBS: 4.13, ABC: 3.71, Fox: 1.76, CW: 680,000
Adults 18-49:
NBC: 1.2 rating/9 share, ABC: 0.6/ 4, Fox: 0.5/ 3, CBS: 0.4/ 3, CW: 0.1/ 1
NBC stood well above the competition last night care of the crossover between “Law & Order: SVU” (Viewers: #1 for the night: 7.63 million; A18-49: #1 for the night: 1.6 rating/10 share at 9 p.m. ET) and the series premiere of spinoff “Law & Order: Organized Crime” (Viewers: #1: 7.56 million; A18-49: #1, 1.5/11 at 10 p.m.).
Earlier in the evening on NBC was the season premiere of drama “Manifest” at 3.83 million viewers (#2) and a 0.6/ 4 (#3t) in the Thursday 8 p.m. hour.
Live+3 update (Apr. 6, 2021 @ 12:37 p.m. ET)
Manifest (P) (NBC)
• Updated Live+Same Day: 3.995 million viewers, 0.65 adults 18-49 rating
• Live+3: 5.764 million viewers, 0.93 adults 18-49 rating
• Gains: +1.769 million viewers (+44%), +0.28 adults 18-49 rating (+43%)
Law & Order: Special Victims Unit (NBC)
• Updated Live+Same Day: 8.033 million viewers, 1.69 adults 18-49 rating
• Live+3: 10.928 million viewers, 2.32 adults 18-49 rating
• Gains: +2.895 million viewers (+36%), +0.64 adults 18-49 rating (+38%)
Law & Order: Organized Crime (P) (NBC)
• Updated Live+Same Day: 7.858 million viewers, 1.56 adults 18-49 rating
• Live+3: 10.920 million viewers, 2.33 adults 18-49 rating
• Gains: +3.062 million viewers (+39%), +0.76 adults 18-49 rating (+49%)
Also debuting was new Chuck Lorre sitcom “The United States of Al” on CBS at 5.07 million viewers (#1) and a 0.5/ 4 in adults 18-49 (#4) at 8:30 p.m. Comparably, the retention out of lead-in “Young Sheldon” (Viewers: #1, 6.40 million; A18-49: #3t, 0.6/ 5) was positive at 79 percent in total viewers and 83 percent in the demo.
In time period premiere news was CBS comedy “B Positive” at a modest 3.69 million viewers (#3) and a 0.4/ 3 in adults 18-49 (#3) at 9:30 p.m. (out of 4.79 million viewers and a 0.5/ 3 in the demo for “Mom” at 9 p.m.). In other words: CBS’ once robust Thursday comedy block mirrors the overall audience erosion on broadcast television.
Live+3 update (Apr. 6, 2021 @ 12:37 p.m. ET)
Young Sheldon (CBS)
• Updated Live+Same Day: 6.644 million viewers, 0.69 adults 18-49 rating
• Live+3: 8.276 million viewers, 0.97 adults 18-49 rating
• Gains: +1.632 million viewers (+25%), +0.28 adults 18-49 rating (+41%)
United States Of Al (P) (CBS)
• Updated Live+Same Day: 5.309 million viewers, 0.58 adults 18-49 rating
• Live+3: 6.023 million viewers, 0.66 adults 18-49 rating
• Gains: +0.714 million viewers (+13%), +0.08 adults 18-49 rating (+14%)
Mom (CBS)
• Updated Live+Same Day: 5.005 million viewers, 0.55 adults 18-49 rating
• Live+3: 6.400 million viewers, 0.78 adults 18-49 rating
• Gains: +1.395 million viewers (+28%), +0.23 adults 18-49 rating (+42%)
B Positive (P) (CBS)
• Updated Live+Same Day: 3.854 million viewers, 0.42 adults 18-49 rating
• Live+3: 4.799 million viewers, 0.63 adults 18-49 rating
• Gains: +0.945 million viewers (+25%), +0.21 adults 18-49 rating (+50%)
At 10 p.m., both “A Million Little Things” on CBS (Viewers: #2, 2.56 million; A18-49: #2, 0.4/ 3) and “Clarice” on CBS (Viewers: #3, 2.40 million; A18-49: #3, 0.3/ 2) paled in comparison to NBC’s competing “Law & Order: SVU.” Chances of a second season for “Clarice” are unlikely.
Live+3 update (Apr. 6, 2021 @ 12:37 p.m. ET)
A Million Little Things (ABC)
• Updated Live+Same Day: 2.622 million viewers, 0.39 adults 18-49 rating
• Live+3: 4.595 million viewers, 0.80 adults 18-49 rating
• Gains: +1.973 million viewers (+75%), +0.41 adults 18-49 rating (+105%)
Clarice (CBS)
• Updated Live+Same Day: 2.370 million viewers, 0.24 adults 18-49 rating
• Live+3: 4.516 million viewers, 0.54 adults 18-49 rating
• Gains: +2.146 million viewers (+91%), +0.30 adults 18-49 rating (+125%)
In season premiere news was Fox comedy “The Moodys” at a mere 1.03 million viewers (#4) and a 0.2/ 2 (#4) in adults 18-49 at 9 p.m. Comparably, that was less than half the audience of lead-in “Hell’s Kitchen” (Viewers: #4, 2.49 million; A18-49: #1t, 0.7/ 5).
Live+3 update (Apr. 6, 2021 @ 12:37 p.m. ET)
Hell’s Kitchen (Fox)
• Updated Live+Same Day: 2.623 million viewers, 0.71 adults 18-49 rating
• Live+3: 3.562 million viewers, 0.96 adults 18-49 rating
• Gains: +0.939 million viewers (+36%), +0.24 adults 18-49 rating (+34%)
The Moodys (P) (Fox)
• Updated Live+Same Day: 1.037 million viewers, 0.25 adults 18-49 rating
• Live+3: 1.523 million viewers, 0.35 adults 18-49 rating
• Gains: +0.486 million viewers (+47%), +0.10 adults 18-49 rating (+41%)
Elsewhere, ABC’s veteran “Grey’s Anatomy” (Viewers: #3, 4.10 million; A18-49: #2, 0.8/ 5) took a backseat to NBC’s competing “Law & Order: SVU.” Lead-in “Station 19” (Viewers: #2, 4.46 million; A18-49: #1t, 0.7/ 5 at 8 p.m.) was at typical fast affiliate levels.
Live+3 update (Apr. 6, 2021 @ 12:37 p.m. ET)
Station 19 (ABC)
• Updated Live+Same Day: 4.782 million viewers, 0.78 adults 18-49 rating
• Live+3: 6.196 million viewers, 1.08 adults 18-49 rating
• Gains: +1.414 million viewers (+30%), +0.30 adults 18-49 rating (+39%)
Grey’s Anatomy (ABC)
• Updated Live+Same Day: 4.555 million viewers, 0.92 adults 18-49 rating
• Live+3: 6.843 million viewers, 1.57 adults 18-49 rating
• Gains: +2.288 million viewers (+50%), +0.65 adults 18-49 rating (+71%)
And The CW featured back-to-back repeats of “Penn & Teller: Fool Us.”
Source: Nielsen Media Research
