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Thursday Ratings: Tampa Bay Victory Over Dallas on NBC’s Thursday Night Football Prove the Still Value of Network Television

Thursday Fast Affiliate Ratings

© by Image Source: Photo by Mike Ehrmann/Getty Images

Thursday 9/09/21 Fast Affiliate Ratings

Total Viewers:
NBC: 21.17 million, CBS: 2.35, ABC: 1.56, Fox: 935,000, CW: 622,000

Adults 18-49:
NBC: 6.2 rating/39 share, CBS: 0.4/ 2, ABC: 0.2/ 2, Fox: 0.2/ 1, CW: 0.1/ 1

The power of the linear broadcast platform was in full view last night care of Dallas at Tampa Bay on Thursday Night Football on NBC at an estimated 21.17 million viewers and a 6.2 rating/39 share in adults 18-49 in primetime. Results for any live sporting event, of course, are estimated. Then, the question to ponder is would a live sporting event of this magnitude attract as many eyeball if it was digital only. My prediction is no it would not.

Elsewhere, CBS featured a live double eviction of “Big Brother”, which finished second in the 8 p.m. hour with 3.70 million viewers and a 0.8/ 5. Speaking as a die-hard fan, this was the most monotonous double eviction episode I have ever seen. We already knew what the outcomes would be. Airing out of “Big Brother” was a half-hour CBS Fall TV Preview, which dropped to 1.87 million viewers (#2) and a 0.2/ 1 in the demo (#2t). My prediction for the first new network series to be canceled is CBS comedy “Ghosts.”

ABC had nothing unusual to report care of “Holey Moley” (Viewers: #3, 2.29 million; A18-49: #3, 0.4/ 2 at 8 p.m.), “When Nature Calls With Helen Mirren” (Viewers: #3, 1.17 million; A18-49: #2, 0.2/ 1 at 9 p.m.) and “The Hustler” (Viewers: #3, 1.21 million; A18-49: #2, 0.2/ 1 at 10 p.m.). The CW featured dramas “Coroner” (Viewers: 804,000; A18-49: 0.1/ 1 at 8 p.m.) and “The Outpost” (Viewers: 439,000; A18-49: 0.1/ 1 at 9 p.m.). And Fox was in repeats.

UPDATED 9/13/2021 12:32 PM ET: What follows are the Live + Same Day rating results for the night’s network telecasts on Thursday, September 9:

ABC
• 1.619 million viewers
• 1.0/2 HH (1.258 million households)
• 0.3/2 A18-49 rating/share (0.331 million adults 18-49)

Holey Moley (ABC, 8:00 PM- 9:00 PM)
• 2.387 million viewers
• 1.5/3 HH (1.809 million households)
• 0.4/2 A18-49 rating/share (0.480 million adults 18-49)

When Nature Calls (ABC, 9:00 PM-10:00 PM)
• 1.185 million viewers
• 0.8/2 HH (0.966 million households)
• 0.2/1 A18-49 rating/share (0.259 million adults 18-49)

The Hustler (ABC, 10:00 PM-11:00 PM)
• 1.285 million viewers
• 0.8/2 HH (1.000 million households)
• 0.2/1 A18-49 rating/share (0.253 million adults 18-49)

CBS
• 2.416 million viewers
• 1.6/4 HH (1.926 million households)
• 0.4/3 A18-49 rating/share (0.519 million adults 18-49)

Big Brother 23 (CBS, 8:00 PM- 9:01 PM)
• 3.854 million viewers
• 2.4/6 HH (2.954 million households)
• 0.9/6 A18-49 rating/share (1.136 million adults 18-49)

CBS Fall Preview (S) (CBS, 9:01 PM- 9:30 PM)
• 1.800 million viewers
• 1.2/3 HH (1.487 million households)
• 0.2/1 A18-49 rating/share (0.281 million adults 18-49)

NBC
• 23.664 million viewers
• 12.6/29 HH (15.466 million households)
• 7.1/46 A18-49 rating/share (9.291 million adults 18-49)

NFL Kick-Off Show (Sustainer 1) (NBC, 7:00 PM- 7:30 PM)
• 4.802 million viewers
• 2.9/8 HH (3.592 million households)
• 0.9/10 A18-49 rating/share (1.201 million adults 18-49)

NFL Kick-Off Show (Sustainer 2) (NBC, 7:30 PM- 7:55 PM)
• 6.148 million viewers
• 3.5/9 HH (4.343 million households)
• 1.5/14 A18-49 rating/share (1.985 million adults 18-49)

NFl Opening Kick-Off Show (S) (NBC, 7:55 PM- 8:12 PM)
• 10.423 million viewers
• 5.7/15 HH (7.015 million households)
• 2.7/23 A18-49 rating/share (3.565 million adults 18-49)

NFL Thursday Pre-Kick (S) (NBC, 8:12 PM- 8:24 PM)
• 16.209 million viewers
• 8.8/22 HH (10.822 million households)
• 4.5/34 A18-49 rating/share (5.824 million adults 18-49)

NFL Thursday Special Dallas Cowboys @ Tampa Bay Buccaneers (S) (NBC, 8:24 PM-11:55 PM)
• 24.812 million viewers
• 13.4/32 HH (16.362 million households)
• 7.6/49 A18-49 rating/share (9.876 million adults 18-49)

Fox
• 0.963 million viewers
• 0.6/1 HH (0.738 million households)
• 0.2/1 A18-49 rating/share (0.296 million adults 18-49)

CW
• 0.483 million viewers
• 0.3/1 HH (0.409 million households)
• 0.1/0 A18-49 rating/share (0.074 million adults 18-49)

Coroner (CW, 8:00 PM- 9:00 PM)
• 0.638 million viewers
• 0.4/1 HH (0.530 million households)
• 0.1/1 A18-49 rating/share (0.102 million adults 18-49)

The Outpost (CW, 9:00 PM-10:00 PM)
• 0.327 million viewers
• 0.2/1 HH (0.289 million households)
• 0.0/0 A18-49 rating/share (0.046 million adults 18-49)

Univision
• 1.690 million viewers
• 0.9/2 HH (1.143 million households)
• 0.5/3 A18-49 rating/share (0.685 million adults 18-49)

Que Le Pasa A Mi Familia (Univision, 7:00 PM- 8:00 PM)
• 1.294 million viewers
• 0.7/2 HH (0.855 million households)
• 0.4/3 A18-49 rating/share (0.499 million adults 18-49)

Disenando Tu Amor (Univision, 8:00 PM- 9:00 PM)
• 1.561 million viewers
• 0.8/2 HH (1.033 million households)
• 0.5/3 A18-49 rating/share (0.590 million adults 18-49)

Si Nos Dejan (Univision, 9:00 PM-10:00 PM)
• 1.659 million viewers
• 1.0/2 HH (1.173 million households)
• 0.5/3 A18-49 rating/share (0.645 million adults 18-49)

La Desalmada (Univision, 10:00 PM-11:00 PM)
• 1.849 million viewers
• 1.0/2 HH (1.222 million households)
• 0.6/4 A18-49 rating/share (0.820 million adults 18-49)

UniMás
• 0.506 million viewers
• 0.3/1 HH (0.360 million households)
• 0.1/1 A18-49 rating/share (0.169 million adults 18-49)

Huerfanos de su Tierra (UniMás, 7:00 PM- 8:00 PM)
• 0.253 million viewers
• 0.1/0 HH (0.181 million households)
• 0.1/1 A18-49 rating/share (0.116 million adults 18-49)

Enamorandonos (UniMás, 8:00 PM-11:00 PM)
• 0.506 million viewers
• 0.3/1 HH (0.360 million households)
• 0.1/1 A18-49 rating/share (0.169 million adults 18-49)

Telemundo
• 1.144 million viewers
• 0.7/2 HH (0.798 million households)
• 0.3/2 A18-49 rating/share (0.453 million adults 18-49)

Casa De Los Famosos (Telemundo, 7:00 PM- 9:00 PM)
• 0.991 million viewers
• 0.6/1 HH (0.704 million households)
• 0.3/2 A18-49 rating/share (0.395 million adults 18-49)

Hercai: Amor Venganza (Telemundo, 9:00 PM-10:00 PM)
• 1.365 million viewers
• 0.8/2 HH (0.940 million households)
• 0.4/2 A18-49 rating/share (0.517 million adults 18-49)

Cafe Aroma De Mujer (Telemundo, 10:00 PM-11:00 PM)
• 1.004 million viewers
• 0.6/1 HH (0.709 million households)
• 0.3/2 A18-49 rating/share (0.418 million adults 18-49)

Source: Nielsen Media Research

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