To sign up for our daily email newsletter, CLICK HERE
The primary objective to build a website on the world wide web is to increase brand visibility and thereby sales. Every website owner, for this very reason, wishes to increase traffic on the website. Initially, many websites struggle to attract visitors. This dwindles the effort to climb the Google rankings as well. This post will help you learn the top 10 hacks meant to ace your strategies for search engine optimization or SEO.
#1 Make sure your URLs are SEO Friendly
In layman’s terms, URL or Uniform Resource Locator is the address of the given unique resource on the web. In other words, if you have posted an article, the URL is the link that will help users reach the page of your article.
When your URL is SEO friendly, it will help simplify your job of making people understand what your website is about. Hence, it is recommended to use easy and simple keywords to describe your page. Both search engines and users will know what to expect from your website.
A good URL is one that offers information about the content. For instance, if the article is about how to generate online invoice, the SEO-friendly URL could be: https://www.refrens.com/create-invoice-lite
#2 Create descriptive and interesting Meta descriptions
It is very important to use the right keywords and the right variations of the keywords. This helps increase organic traffic to your website. While writing keywords think from the perspective of the users. Optimize your content by understanding the user’s intent.
Your content should be of very high quality. It should inculcate related keywords and keyphrases. This way Google understands the intent behind the content and therefore, matches it with relevant searches. The more variations of keywords you use, the more traffic you can attract to your website.
#3 Add related keywords to the content for traffic
Meta descriptions are HTML tags that encapsulate the content of the page. The objective is to offer a short description of the page for Google and also the users who are searching for content. A good meta description should clarify the content of the page or the post. When the meta descriptions are appealing, it will persuade the users to click on the site.
A good meta description should be able to answer the questions that the user is looking for. Including a call to action will help you increase your chances to get clicked. It is recommended to include the focus keyword. The trick is to be unique and interesting at the same time. In creating meta descriptions for halifax based businesses you can check out First Rank
#4 Link with relevant content
It is crucial to link the content of your website to other relevant blogs or websites. This is referred to as link building. It is important for organic growth on the world wide web. It is advised to always opt for white-label link-building practices. Wrong practices impact the domain in a negative manner.
Some people refrain from linking for the fear of directing visitors to other websites. However, new websites or blogs should understand that linking to high-quality content sends a positive message to the readers. It makes them understand that your website is as valuable as the one that you have linked to.
#5 Get rid of irrelevant content
If your objective is SEO, then the speed of the website plays an important role. In this age of speed and time crunch, users do not wait for a website to load. If your website does not load, there are slim chances of users returning to your website ever again.
The first step to boost the speed of your website is to get rid of irrelevant content. When you remove the burden on your shoulders, your speed increases automatically, isn’t it? However, do not get rid of all the old content. The key is to remove irrelevant elements that might be hampering the speed.
#6 Invite websites for link building
It is required that you invite credible websites for link building. Inbound links help boost search engine rankings. It is necessary to opt for both do-follow links and no-follow links in the right measure. This will help you obtain an organic link profile.
The crux of SEO is to create good content and ultimately link it to authoritative and credible sources. When the content is linked to credible content on similar web pages, then it helps boost the credibility of your website.
#7 Publish unique content
While this is a given requirement, many websites do not understand the gravity of this hack. With a huge influx of content on a daily basis, websites face the challenge of staying unique in this era of competition. However, letting your creative juices flow is the trick to producing engaging content that is exclusive to your website.
Further, it is important that you are punctual and disciplined when it comes to content creation. When the content is fresh and unique and is posted regularly, the audience finds it relatable and starts following it to stay updated.
#8 Make the most of Social Media
Social media and SEO go hand in hand. If you are trying to solve the puzzle of SEO, then social media might be the missing clue that you were looking for. It is necessary to focus on social signals to boost the search engine rankings of your website.
When your content is shared on different social media sites, then it automatically receives visibility among the right audience. It is like maximum benefits with minimum effort. Build a solid network on social media. When credible sources on social media share your content, then your website will receive the recognition it deserves.
#9 Focus on humans, search engines will follow
It is equivalent to saying that focus on your happiness, and success will automatically follow. The primary objective of creating content is to attract the attention of the users. If your content is not able to get their attention, then even the top ranking will not do any good.
It is important to concentrate on the users. The reason that SEO hacks are being employed is to attain their visibility and make them buy the product or service. When your content is great, then the search engine rankings will automatically follow.
#10 Reduce file sizes by compressing the images
Compress the images on your website or blog in order to reduce the overall file size of your site. This is important for the purpose of SEO as it ultimately affects the speed of your page and therefore page loading. Heavier websites take longer to load, diverting the attention of the waiting users.
It is possible to decrease the bounce rate from the users who do not have the required patience to wait for the site to finish loading. There are free services available on the internet to help reduce the size of the images.
The last word
If you follow them carefully, these awesome hacks will definitely help you attract organic traffic to your website. You will soon be able to improve the rankings of your website on Google.
