Trio of CBS Dramas Lead CBS to Friday Victory

10 Comments

1. FROM CBS

   “THE LATE SHOW WITH STEPHEN COLBERT” POSTS

   ITS LARGEST OVERNIGHT RATING ON ANY NIGHT

   SINCE JAN. 20

   · From 11:35PM-12:35AM, THE LATE SHOW with STEPHEN COLBERT placed first in the 56 overnight metered markets (2.7), its highest rating on any night since Jan. 20. THE LATE SHOW was up +8% from the same night last week and up +35% from a repeat week last year.

   1 LATE SHW-COLBERT-CBS 2/10/17 Fri [56] 2.7 7

   2 TONIGHT SHOW-NBC 2/10/17 Fri [56] 2.2 6

   3 J KIMMEL!-ABC {R} 2/10/17 Fri [56] 1.8 4

   4 NITELINE-ABC 2/10/17 Fri [56] 1.3 4

   5 LATE LATE-CORDEN-CBS {R} 2/10/17 Fri [56] 1.2 4

   6 S. MEYERS-NBC {R} 2/10/17 Fri [56] 1.3 4

   7 CARSON DALY-NBC {R} 2/10/17 Fri [56] 0.7 3

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2. FROM NBC
   Friday Primetime Ratings:

   “Dateline NBC” (0.7/3 in 18-49, 1.0 in adults 25-54, 3.6 million viewers overall from 10-11 p.m. ET):

   · Despite the 10 p.m. hour, increases half-hour to half-hour in every key measure, including gains of +33% in adult 18-49 rating (0.6 to 0.8), +22% in adults 25-54 (0.9 to 1.1) and +18% in women 25-54 (1.1 to 1.3).

   · Finished within 0.1 of the prior week in adults 18-49 (0.7 vs. 0.8), while maintaining 94% in total viewers (3.558 million vs. 3.799 million) and 100% in all key adult-male demos.

   · Will add substantial viewership via time-shifting – the previous week’s “Dateline” increased by +48% in 18-49 (0.75 to 1.11) and +1.4 million viewers overall (3.8 million to 5.2 million) going from L+SD to L+3.

   “Emerald City” (0.6/2 in 18-49, 2.3 million viewers overall from 9-10 p.m. ET):

   · Maintained 100% week to week in 18-49 (0.6 vs. 0.6) and grew week to week in all key adult-male demos.

   · Will increase substantially via time-shifting – the previous week’s “Emerald City” grew by +73% in 18-49 (0.56 to 0.97) and more than +1.2 million viewers overall (2.5 million to 3.7 million) going from L+SD to L+3, for the biggest 18-49 percentage lift of the night on the Big 4.

   “Grimm” (0.7/3 in 18-49, 3.9 million viewers overall from 8-9 p.m. ET):

   · Retained 97% week to week in in total viewers (3.947 million vs. 4.079 million) and 100% in men 18-34 and men 25-54.

   · Is up +8% versus last season’s sixth episode in total viewers (3.947 million vs. 3.644 million at 9 p.m. on Dec. 11, 2015).

   · Will add substantial viewership via time-shifting – last week’s “Grimm” increased by +64% in 18-49 (0.84 to 1.38) and +1.8 million viewers overall (4.2 million to 6.0 million) going from L+SD to L+3 ratings.

   In Late-Night Metered Markets Friday Night:

   · In Nielsen’s 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 2.2/6; “Late Show with Stephen Colbert,” 2.7/7; and ABC’s “Jimmy Kimmel Live,” 1.8/4 with an encore.

   · In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,” 0.7/4; “Late Show,” 0.4/2; and “Jimmy Kimmel Live,” 0.5/2 with an encore.

   · From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.2/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

   · From 12:35-1:35 a.m. ET, ratings were: “Late Night with Seth Meyers,” 1.3/4 in metered-market households with an encore; CBS’s “Late Late Show,” 1.2/4 with an encore. In the 25 markets with Local People Meters, averages were: “Late Night,” 0.4/3 in 18-49 with an encore; “Late Late Show,” 0.2/1 with an encore.

   · At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

   NOTE: Primetime results are based on “fast affiliate time period” data from Nielsen Media Research. All ratings are “live plus same day” unless otherwise indicated.

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   • Um Marc. You put the Blacklist instead of DATELINE at 10PM. Wrong day.

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     • Oops…I will fix that. Thanks.

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   • There was also a Charlie brown special on ABC, not the comedies

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     • Oops again!

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3. Marc, ABC showed the Charlie Brown Valentine’s special in place of Last Man Standing and Dr. Ken.

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4. Great episode of Grimm last night. I am glad they are pretty much making the season seem non rushed and finishing up the story lines (as much as possible). The finale is the last Friday in March.

   I have only seen the two episode premiere of Emerald City (I am backed up galore) but I doubt this show will see another season.

   The Blacklist and/or Blindspot I have a hunch NBC will move to this night.

   I don’t see how Rosewood or Sleepy Hollow make it to another season but of course I said that about Sleepy Hollow /last/ season.

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5. Those ten million viewers at 10:00 were watching Blue Bloods,
   not Training Day.

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   • If Blue Bloods was on FOX, NBC, ABC or CW, the industry would refer to it as a mega-hit…

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