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Tuesday Final Nationals: Rio 2016 Summer Olympics Gives NBCSN its Best 11-Day Primetime Stretch To-Date

From NBC Sports Group (full press release): For Tuesday’s primetime coverage, NBC Olympics’ Total Audience Delivery — calculating average minute viewing across broadcast, cable, and digital — averaged a 15.2 household rating with 25.6 million viewers. The night was off 15 percent in total viewers and 14 percent in household rating from the second Tuesday in London 2012 (30.1 million viewers/17.6 household rating on Aug. 7, 2012) when it had aired solely on NBC.

Tuesday night’s NBC-only Rio Olympics coverage (8-11:04 p.m. ET/PT), featuring Simone Biles and Aly Raisman winning gold and silver, respectively, in the floor exercise on the final day of gymnastics competition.

NBCSN, the home of Team USA, has averaged 1.41 million viewers for its extended primetime coverage (7 p.m.-midnight ET) for the 11 days of Rio Olympic competition Saturday, Aug. 6 – Tuesday, Aug. 16 – accounting for the best 11-day primetime stretch in the network’s history, according to national data provided by The Nielsen Company.

In addition, NBCSN’s average viewership for its extended primetime coverage is No. 1 among all sports cable networks over that 11-day span.

TOP 10 METERED MARKETS FOR NBC TUESDAY PRIMETIME:

1. Salt Lake City 20.5/39
2. Denver 19.8/38
3. Austin 19.5/35
4. Columbus 18.7/31
5. Richmond 18.2/30
6. Minneapolis 18.1/33
7. Ft. Myers 17.8/29
8. Washington DC 17.7/34
9. San Diego 17.3/34
10. Indianapolis 17.1/30

Half-hours for ‬“Rio 2016 Summer Olympics-Tuesday” on NBC were, as follows:

‪8:00-8:30 
Household rating/Share: 11.0/20
Viewers: 18.167 million
adults 18-34: 3.4 rating/17 share
adults 18-49: 4.7 rating/19 share
adults 25-54: 5.8 rating/19 share

‪8:30-9:00 ‬
Household rating/Share: 12.8/22
Viewers: 21.605 million
adults 18-34: 4.5 rating/21 share
adults 18-49: 6.0 rating/22 share
adults 25-54: 7.4 rating/22 share

‪9:00-9:30 ‬
Household rating/Share: 14.9/25
Viewers: 25.415 million
adults 18-34: 5.1 rating/22 share
adults 18-49: 7.1 rating/25 share
adults 25-54: 8.8 rating/25 share

‪9:30-10:00 
Household rating/Share: 15.6/26
Viewers: 26.573 million
adults 18-34: 5.4 rating/23 share
adults 18-49: 7.6 rating/25 share
adults 25-54: 9.4 rating/26 share

‪10:00-10:30 
Household rating/Share: 15.1/27
Viewers: 25.749 million
adults 18-34: 5.4 rating/24 share
adults 18-49: 7.6 rating/26 share
adults 25-54: 9.3 rating/27 share

10:30-11:00
Household rating/Share: 16.0/30
Viewers: 27.108 million
adults 18-34: 5.6 rating/26 share
adults 18-49: 8.0 rating/29 share
adults 25-54: 9.7 rating/30 share

Source: Live+Same Day data, Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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    • GSN 8/16, in total viewers (adults 18-49)

      8:00 Family Feud 450k (104k)
      8:30 Family Feud 415k (91k)
      9:00 Idiotest 247k (87k)
      9:30 Idiotest 213k (88k)
      10:00 Idiotest 205k (90k)
      10:30 Idiotest 165k (64k)