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Tuesday Final Nationals: ‘This Is Us’ on NBC and ‘American Housewife’ on ABC Both Again Build Out of Their Hit Lead-Ins Among Young Adults

FS1 Runner-Up in Adults 18-49 with NLCS Game 3

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Tuesday again belonged to CBS among total viewers (12.19 million) and NBC among adults 18-49 (2.3 rating/8 share), adults 18-34 (1.5/7) and adults 25-54 (3.0/9).

The night featured two freshman series that, for the second consecutive Tuesday, improved upon their veteran hit lead-ins among adults 18-49 and adults 18-34: NBC’s “This Is Us” (2.6 adults 18-49 rating, 1.9 adults 18-34 rating) increased from “The Voice” (2.5 adults 18-49 rating, 1.6 adults 18-34 rating) and ABC’s “American Housewife” (1.7 adults 18-49 rating, 0.9 adults 18-34 rating) increased from “The Middle” (1.5 adults 18-49 rating, 0.8 adults 18-34 rating).

FS1 was prime time’s the No. 3 network in total viewers and households, runner-up in adults 18-49 and in a virtual tie with NBC for the lead among adults 18-34, courtesy of Cubs-Dodgers in Game 3 of the “National League Championship Series”. At 6.494 million viewers (along with a 3.9 U.S. household rating, a 1.89 adults 18-49 rating and a 1.5 adults 18-34 rating), it more than doubled the audience and households of the year-ago LCS Game 3 on FS1 (Royals-Blue Jays FS1 10/19/15 1.89 U.S. household rating, 3.092 million viewers). Through the first three games, FS1’s 2016 NLCS has averaged 6.514 million viewers — a +60 percent increase from FS1’s 2015 ALCS.

(Source: Fox Sports)

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Tuesday, October 18, 2016
ABC PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.5/4 3910 0.7/3 1.1/4 1.5/4
8:00 The Middle 249 94 3.8/7 6021 0.8/4 1.5/6 2.0/6
8:30 American Housewife 249 94 3.6/6 5751 0.9/4 1.7/6 2.2/6
9:00 Fresh Off the Boat 249 94 2.5/4 4095 0.9/4 1.3/4 1.7/5
9:30 The Real O’Neals 246 93 1.9/3 2906 0.6/3 0.9/3 1.2/3
10:00 Marvel’s Agents of S.H.I.E.L.D. 247 93 1.5/3 2342 0.5/2 0.7/3 0.9/3
CBS PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 7.6/13 12193 0.9/4 1.5/5 2.3/7
8:00 NCIS 254 94 9.1/15 14764 1.0/5 1.8/7 2.8/8
9:00 Bull 254 94 7.6/13 12285 0.9/4 1.6/5 2.4/7
10:00 NCIS: New Orleans 254 94 6.1/11 9531 0.6/3 1.2/4 1.8/5
NBC PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 5.7/10 9214 1.5/7 2.3/8 3.0/9
8:00 The Voice 245 94 6.4/11 10535 1.6/7 2.5/9 3.4/10
9:00 This Is Us 245 94 6.0/10 9705 1.9/8 2.6/9 3.3/9
10:00 Chicago Fire 243 94 4.8/9 7401 1.0/5 1.6/6 2.2/7
Fox PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.1/2 1685 0.6/3 0.7/3 0.8/2
8:00 Brooklyn Nine-Nine 255 94 1.3/2 2053 0.6/3 0.9/3 1.1/3
8:31 New Girl 255 94 1.1/2 1809 0.8/3 0.9/3 1.0/3
9:01 Scream Queens 255 94 0.9/2 1428 0.5/2 0.6/2 0.6/2
CW PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.1/2 1736 0.6/3 0.7/2 0.7/2
8:00 The Flash 247 91 1.6/3 2665 0.9/4 1.0/4 1.1/3
9:00 No Tomorrow 247 91 0.5/1 807 0.2/1 0.3/1 0.3/1
Univision PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.1/2 1929 0.7/2
7:00 La Rosa de Guadalupe 0.8/1 1361 0.5/2
8:00 Despertar Contigo 0.8/1 1508 0.5/2
9:00 Tres Veces Ana 1.3/2 2288 0.9/3
10:03 El Color de la Pasión 1.1/2 1976 0.7/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.2/0 323 0.1/0
7:00 Mi Corazon es Tuyo 0.2/0 315 0.1/1
8:00 Moisés y Los Diez Mandamientos 0.4/1 558 0.2/1
9:00 Velvet 0.1/0 217 0.1/0
10:00 Bloque de Búsqueda 0.1/0 194 0.1/0
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.0/2 1903 0.8/3
7:00 Caso Cerrado: Edición Estelar 1.1/2 1803 0.5/2
8:00 Silvana Sin Lana 0.9/1 1483 0.6/2
9:00 Sin Senos Sí Hay Paraíso 1.1/2 1996 0.9/3
10:00 Señora Acero 3: La Coyote 1.2/2 2229 1.0/4

Sub-Demo Breakdowns – Tuesday 10/18/16

“The Middle” (ABC)
Women 18-34: 1.0/4
Men 18-34: 0.7/3
Women 18-49: 1.8/6
Men 18-49: 1.2/5

“American Housewife” (ABC)
Women 18-34: 1.1/4
Men 18-34: 0.7/3
Women 18-49: 2.0/7
Men 18-49: 1.3/5

“Fresh Off the Boat” (ABC)
Women 18-34: 1.0/4
Men 18-34: 0.7/4
Women 18-49: 1.5/5
Men 18-49: 1.1/4

“The Real O’Neals” (ABC)
Women 18-34: 0.7/3
Men 18-34: 0.6/3
Women 18-49: 1.1/3
Men 18-49: 0.8/3

“Marvel’s Agents of S.H.I.E.L.D.” (ABC)
Women 18-34: 0.5/2
Men 18-34: 0.5/3
Women 18-49: 0.7/3
Men 18-49: 0.7/3

“NCIS” (CBS)
Women 18-34: 1.2/5
Men 18-34: 0.9/4
Women 18-49: 2.1/7
Men 18-49: 1.5/6

“Bull” (CBS)
Women 18-34: 1.0/4
Men 18-34: 0.8/4
Women 18-49: 1.8/6
Men 18-49: 1.4/5

“NCIS: New Orleans” (CBS)
Women 18-34: 0.7/3
Men 18-34: 0.5/3
Women 18-49: 1.4/5
Men 18-49: 1.1/4

“The Voice” (NBC)
Women 18-34: 2.0/8
Men 18-34: 1.2/6
Women 18-49: 3.1/10
Men 18-49: 1.9/7

“This Is Us” (NBC)
Women 18-34: 2.6/10
Men 18-34: 1.2/6
Women 18-49: 3.5/11
Men 18-49: 1.8/6

“Chicago Fire” (NBC)
Women 18-34: 1.3/6
Men 18-34: 0.8/4
Women 18-49: 2.1/7
Men 18-49: 1.2/5

“Brooklyn Nine-Nine” (Fox)
Women 18-34: 0.6/3
Men 18-34: 0.6/3
Women 18-49: 0.9/3
Men 18-49: 0.9/4

“New Girl” (Fox)
Women 18-34: 0.9/3
Men 18-34: 0.7/3
Women 18-49: 0.9/3
Men 18-49: 0.8/3

“Scream Queens” (Fox)
Women 18-34: 0.6/2
Men 18-34: 0.5/2
Women 18-49: 0.6/2
Men 18-49: 0.5/2

“The Flash” (CW)
Women 18-34: 0.8/3
Men 18-34: 1.1/6
Women 18-49: 0.8/3
Men 18-49: 1.3/5

“No Tomorrow” (CW)
Women 18-34: 0.3/1
Men 18-34: 0.2/1
Women 18-49: 0.3/1
Men 18-49: 0.3/1

“If Loving You Is Wrong” (OWN)
Women 18-34: 0.54
Men 18-34: 0.19
Women 18-49: 0.80
Men 18-49: 0.28

“WWE SmackDown” (USA)
1.50 household rating
2.405 million viewers
Women 18-34: 0.54
Men 18-34: 0.91
Women 18-49: 0.65
Men 18-49: 0.96

“Chrisley Knows Best” (USA, 10:00)
Women 18-34: 0.56
Men 18-34: 0.48
Women 18-49: 0.78
Men 18-49: 0.64

“Atlanta” (FX, 10:00)
Women 18-34: 0.34
Men 18-34: 0.46
Women 18-49: 0.40
Men 18-49: 0.49

“Tosh.0” (Comedy Central)
Women 18-34: 0.24
Men 18-34: 0.40
Women 18-49: 0.22
Men 18-49: 0.47

“Drunk History” (Comedy Central)
Women 18-34: 0.17
Men 18-34: 0.28
Women 18-49: 0.18
Men 18-49: 0.34

“MLB National League Championship Series Game 3: Chicago Cubs @ Los Angeles Dodgers” (FS1)
3.90 household rating
6.494 million viewers
Women 18-34: 1.05
Men 18-34: 1.96
Women 18-49: 1.30
Men 18-49: 2.49

“NBA Preseason: L.A. Clippers @ Sacramento” (ESPN)
0.38 household rating
0.558 million viewers
Women 18-34: 0.12
Men 18-34: 0.40
Women 18-49: 0.14
Men 18-49: 0.35

“Copa MX: América vs. Jaguares” (UDN)
0.22 household rating
0.423 million viewers
Women 18-34: 0.10
Men 18-34: 0.17
Women 18-49: 0.15
Men 18-49: 0.29

Cable Rankings – Tuesday 10/18/16
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Tuesday, October 18:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
48 29 MARRIED AT FIRST SIGHT (A&E) A&E 8:45 PM 76 818 0.30
67 59 MAFS-FIRST LOOK (A&E) A&E 10:01 PM 15 654 0.22
39 19 KING OF THE HILL ADSM 9:00 PM 30 931 0.38
33 14 THE CLEVELAND SHOW ADSM 9:30 PM 30 1058 0.45
23 10 AMERICAN DAD ADSM 10:00 PM 30 1367 0.55
20 6 BOB’S BURGERS ADSM 10:30 PM 30 1437 0.61
70 46 AMC FEARFEST ZOMBIE AP WK AMC 8:00 PM 60 624 0.26
68 29 AMC FEARFEST ZOMBIE AP WK AMC 9:00 PM 60 643 0.30
71 38 AMC FEARFEST ZOMBIE AP WK AMC 10:00 PM 60 608 0.28
73 52 REAL HUSBANDS S5 BET 9:00 PM 30 560 0.24
77 66 GARY OWEN SHOW BET 9:30 PM 30 515 0.21
18 9 BELOW DECK BRAVO 9:00 PM 60 1519 0.57
76 76 BELOW DECK BRAVO 10:00 PM 60 536 0.19
94 76 TOSH.O CMDY 8:00 PM 30 378 0.19
89 59 TOSH.O CMDY 8:30 PM 30 392 0.22
85 59 TOSH.O CMDY 9:00 PM 30 425 0.22
89 69 TOSH.O CMDY 9:30 PM 30 392 0.20
66 22 TOSH.O CMDY 10:00 PM 30 676 0.34
75 46 DRUNK HISTORY CMDY 10:30 PM 30 552 0.26
83 92 SHARK TANK CNBC 9:00 PM 60 431 0.17
22 29 ANDERSON COOPER 360 CNN 8:00 PM 60 1395 0.30
21 26 ANDERSON COOPER 360 CNN 9:00 PM 60 1413 0.32
27 46 CNN TONIGHT CNN 10:00 PM 60 1246 0.26
43 43 DC: DUNGEON COVE DISC 9:00 PM 63 886 0.27
57 66 ALASKA: THE LAST FRONTIER DISC 10:03 PM 60 727 0.21
53 86 SOFIA THE FIRST DISJR 8:00 PM 25 749 0.18
31 69 LIV & MADDIE: CALI STYLE DSNY 8:40 PM 30 1109 0.20
34 76 JESSIE DSNY 9:10 PM 25 1045 0.19
100 86 ROB & CHYNA E! 10:01 PM 61 315 0.18
63 29 ESPN ORIGINAL DOCUMENTARY ESPN 8:00 PM 90 685 0.30
81 69 FIRST TAKE SPECIAL ESPN 9:30 PM 30 450 0.20
74 52 NBA PRE-SEASON ESPN 10:00 PM 146 558 0.24
49 52 CHOPPED JUNIOR FOOD 8:00 PM 60 812 0.24
42 29 CHOPPED FOOD 9:00 PM 60 889 0.30
35 21 CHOPPED FOOD 10:00 PM 60 1013 0.36
2 24 THE O’REILLY FACTOR FOXNC 8:00 PM 60 3393 0.33
3 38 THE KELLY FILE FOXNC 9:00 PM 60 2764 0.28
4 26 HANNITY FOXNC 10:00 PM 60 2631 0.32
37 38 MLB NLCS PRE GAME FS1 7:30 PM 31 961 0.28
1 1 MLB NL CHAMPIONSHIP SERIES GAME 3: CUBS/DODGERS FS1 8:01 PM 208 6494 1.89
15 16 FX MOVIE PRIME FX 6:59 PM 181 1632 0.44
38 16 ATLANTA FX 10:00 PM 38 948 0.44
95 92 ATLANTA FX 10:38 PM 31 352 0.17
88 76 THE SIMPSONS FXX 9:00 PM 30 395 0.19
79 57 THE SIMPSONS FXX 9:30 PM 30 480 0.23
87 86 THE SIMPSONS FXX 10:00 PM 30 420 0.18
82 92 THE SIMPSONS FXX 10:30 PM 30 439 0.17
78 92 THE MIDDLE HALL 10:30 PM 30 499 0.17
24 26 FIXER UPPER HGTV 8:00 PM 60 1301 0.32
11 18 FIXER UPPER HGTV 9:00 PM 60 1781 0.42
13 22 HOUSE HUNTERS FAMILY HGTV 10:00 PM 30 1712 0.34
19 38 HOUSE HUNTERS INTERNATIONAL HGTV 10:30 PM 30 1465 0.28
55 86 COUNTING CARS HIST 8:00 PM 29 739 0.18
41 59 COUNTING CARS AC HIST 8:29 PM 31 893 0.22
28 14 FORGED IN FIRE HIST 9:00 PM 63 1191 0.45
58 46 FORGED IN FIRE AC HIST 10:03 PM 61 724 0.26
54 86 SWAMP MURDERS ID 8:00 PM 60 740 0.18
36 57 SWAMP MURDERS ID 9:00 PM 60 986 0.23
32 29 SWAMP MURDERS ID 10:00 PM 60 1085 0.30
46 43 DANCE MOMS LIF 9:00 PM 92 832 0.27
60 69 DANCE MOMS FIRST LOOK LIF 10:32 PM 12 704 0.20
16 76 ALL IN W/ CHRIS HAYES MSNBC 8:00 PM 60 1532 0.19
7 43 RACHEL MADDOW SHOW MSNBC 9:00 PM 60 1995 0.27
8 52 LAST WORD W/ L. O’DONNELL MSNBC 10:00 PM 60 1903 0.24
50 51 FULL HOUSE NAN 9:00 PM 30 801 0.25
44 36 FULL HOUSE NAN 9:30 PM 30 877 0.29
44 29 FULL HOUSE NAN 10:00 PM 30 877 0.30
47 36 FULL HOUSE NAN 10:30 PM 30 820 0.29
26 38 THUNDERMANS NICK 8:00 PM 30 1268 0.28
59 76 IF LOVING YOU IS WRONG OWN 8:00 PM 60 707 0.19
6 11 IF LOVING YOU IS WRONG OWN 9:00 PM 60 2030 0.54
61 69 IF LOVING YOU IS WRONG OWN 10:00 PM 60 700 0.20
93 92 BGC FIRST LOOK OXYG 8:45 PM 15 383 0.17
84 86 INK MASTER SPIKE 9:00 PM 60 430 0.18
30 8 INK MASTER SPIKE 10:00 PM 60 1141 0.59
55 46 SYFY MOVIE SYFY 7:00 PM 120 739 0.26
69 52 CHANNEL ZERO SYFY 9:00 PM 60 626 0.24
72 69 AFTERMATH SYFY 10:00 PM 60 599 0.20
64 66 PEOPLE OF EARTH TBS 7:58 PM 30 681 0.21
40 24 THE BIG BANG THEORY TBS 8:28 PM 32 917 0.33
17 11 THE BIG BANG THEORY TBS 9:00 PM 30 1528 0.54
14 6 THE BIG BANG THEORY TBS 9:30 PM 30 1671 0.61
10 4 THE BIG BANG THEORY TBS 10:00 PM 30 1861 0.67
12 5 THE BIG BANG THEORY TBS 10:30 PM 30 1715 0.64
25 19 COUNTING ON TLC 8:00 PM 60 1288 0.38
61 59 OUTDAUGHTERED: A QUINTS TLC 9:00 PM 62 700 0.22
52 92 REGULAR SHOW TOON 8:00 PM 30 763 0.17
51 76 REGULAR SHOW TOON 8:30 PM 30 790 0.19
91 69 IMPRACTICAL JOKERS TRU 8:00 PM 30 391 0.20
96 76 IMPRACTICAL JOKERS TRU 8:30 PM 30 348 0.19
98 92 IMPRACTICAL JOKERS TRU 9:00 PM 30 324 0.17
99 100 IMPRACTICAL JOKERS TRU 9:30 PM 30 317 0.16
64 92 EVERYBODY LOVES RAYMOND TVL 10:30 PM 30 681 0.17
86 59 COPA MX UDN 9:24 PM 126 423 0.22
5 2 WWE SMACKDOWN USA 8:00 PM 120 2405 0.81
9 3 CHRISLEY KNOWS BEST USA 10:00 PM 31 1883 0.71
29 13 CHRISLEY KNOWS BEST USA 10:31 PM 30 1180 0.46
96 76 BLACK INK CREW CHICAGO 2 VH1 8:00 PM 60 348 0.19
92 76 LOVE & HIP HOP HOLLYWOOD 3 VH1 9:00 PM 60 387 0.19
80 59 LOVE & HIP HOP HOLLYWOOD 3 VH1 10:00 PM 60 459 0.22

Source: Live+Same Day data, Nielsen Media Research

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  2. Live+3 vs. Live+SD data for Tuesday 10/18/2016

    Adults 18-49
    …………………………….. L+SD … L+3
    The Middle ……………… 1.50 … 1.94
    American Housewife … 1.65 … 2.22
    Fresh Off the Boat ……. 1.32 … 1.72
    Real O’Neals …………… 0.93 … 1.23
    Agents of SHIELD ……. 0.75 … 1.52
    NCIS ………………………. 1.80 … 2.41
    Bull ………………………… 1.57 … 2.18
    NCIS: New Orleans ….. 1.23 … 1.77
    The Voice ………………… 2.49 … 2.95
    This Is Us ………………… 2.64 … 4.10
    Chicago Fire ……………. 1.65 … 2.51
    Brooklyn Nine-Nine ….. 0.91 … 1.33
    New Girl ………………….. 0.87 … 1.39
    Scream Queens ……….. 0.57 … 0.90
    The Flash ………………… 1.04 … 1.65
    No Tomorrow …………… 0.29 … 0.36

    PROGRAMMINGINSIDER.COM

    Total Viewers (000)
    …………………………….. L+SD … L+3
    The Middle ……………. 6022 … 7221
    American Housewife . 5752 … 7363
    Fresh Off the Boat ….. 4096 … 5076
    Real O’Neals …………. 2907 … 3602
    Agents of SHIELD ….. 2342 … 4132
    NCIS ………………….. 14766 .. 17733
    Bull ……………………. 12287 .. 15407
    NCIS: New Orleans .. 9532 .. 12270
    The Voice …………… 10535 .. 11952
    This Is Us …………….. 9705 .. 13337
    Chicago Fire …………. 7401 .. 10422
    Brooklyn Nine-Nine … 2053 … 2830
    New Girl ……………….. 1809 … 2651
    Scream Queens …….. 1428 … 2080
    The Flash ……………… 2665 … 4072
    No Tomorrow ………….. 807 …. 990

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