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Tuesday Final Nationals: ‘This Is Us’ on NBC Reaches New Series-Highs in Season Finale

MSNBC's 'Rachel Maddow Show' Draws All-Time Best Viewership with Trump Tax Return Reveal

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Tuesday prime time leadership again went to CBS in total viewers (11.67 million) and to NBC in all key demos: adults 18-49 (2.4 rating/9 share), adults 18-34 (1.7/8) and adults 25-54 (3.1/9).

The anticipated season finale of NBC’s “This Is Us” cemented its status as the breakout new hit of the 2016-17 season with series-highs in total viewers and all key demos. Its lead-out on the night, the network’s new crime comedy “Trial & Error” failed to attract much of the 9 p.m. lead-in crowd, losing about two-thirds of it among adults 18-49 for the hour.

NBC’s cable news network MSNBC also experienced a series-high for one of its notable programs — their top nightly show “The Rachel Maddox Show.” It received increased attention when nearly two hours prior, Maddow tweeted a teaser of a release of President Trump’s 2005 tax return. Despite the heavy scrutiny that followed the revelation, “The Rachel Maddox Show” not only topped all of the cable news shows for the night but the entire cable landscape among total viewers, adults 18-49 and, with its demo rating of 1.19, adults 25-54 as well.

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Tuesday, March 14, 2017
ABC PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.3/4 3697 0.6/3 1.0/4 1.3/4
8:00 The Middle 253 93 3.6/6 5923 0.9/4 1.6/6 2.0/6
8:30 American Housewife 253 93 3.0/5 4897 0.8/4 1.4/5 1.9/6
9:00 Fresh Off the Boat 253 93 2.1/3 3374 0.6/3 1.1/4 1.4/4
9:30 The Real O’Neals (f) 253 93 1.7/3 2667 0.4/2 0.8/3 1.1/3
10:00 People Icons 253 93 1.8/3 2661 0.3/2 0.6/2 0.8/2
CBS PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 7.3/13 11670 0.7/3 1.3/5 2.1/6
8:00 NCIS 255 93 8.7/15 14155 0.8/4 1.5/6 2.5/7
9:00 NCIS: New Orleans 255 93 6.6/12 10428 0.6/3 1.2/4 1.9/5
NBC PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 6.1/11 9983 1.7/8 2.4/9 3.1/9
8:00 The Voice 244 93 7.1/12 11748 1.7/8 2.5/9 3.4/10
9:00 This Is Us (f) 245 93 7.9/13 12385 2.4/11 3.4/11 4.4/12
10:01 Trial & Error (p) 245 93 3.6/6 5917 1.0/5 1.4/5 1.8/5
10:30 Trial & Error (p) 245 93 2.8/5 4580 0.7/3 1.0/4 1.4/4
Fox PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.3/2 2041 0.6/3 0.7/2 0.8/2
8:00 New Girl 258 93 1.2/2 1786 0.7/3 0.8/3 0.9/3
8:31 The Mick (r) 258 93 0.9/2 1368 0.4/2 0.5/2 0.6/2
9:01 Bones 258 93 1.6/3 2517 0.5/2 0.7/2 0.8/2
CW PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.2/2 1865 0.6/3 0.7/2 0.8/2
8:00 The Flash 247 91 1.5/2 2392 0.8/4 0.9/3 1.0/3
9:00 D.C.’s Legends of Tomorrow 247 91 0.9/1 1339 0.4/2 0.5/2 0.5/2
Univision PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.0/2 1807 0.6/2
7:00 La Rosa de Guadalupe 0.9/2 1771 0.6/3
8:00 Pequeños Gigantes USA 0.9/2 1603 0.5/2
9:00 Vino el Amor 1.1/2 2053 0.7/2
10:00 La Piloto 0.9/2 1765 0.7/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.4/1 694 0.3/1
7:00 Moisés y Los Diez Mandamientos (r) 0.3/1 615 0.2/1
8:00 Moisés y Los Diez Mandamientos 0.8/1 1431 0.5/2
9:00 Mujeres de Negro 0.2/0 436 0.2/1
10:00 Blue Demon 0.1/0 214 0.1/0
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average (preliminary) 0.9/1 1490 0.5/2 0.6/2
8:00 La Fan (preliminary) 0.6/1 1113 0.3/1 0.4/1
9:00 La Doña (preliminary) 0.9/1 1506 0.4/2 0.5/2
10:00 El Chema (preliminary) 1.0/2 1851 0.7/3 0.8/3

Note: All of this date’s Telemundo data are based on preliminary figures.

Sub-Demo Breakdowns – Tuesday 3/14/17

“The Middle” (ABC)
Women 18-34: 1.0/5
Men 18-34: 0.7/4
Women 18-49: 1.9/7
Men 18-49: 1.2/5

“American Housewife” (ABC)
Women 18-34: 1.0/4
Men 18-34: 0.5/3
Women 18-49: 1.8/6
Men 18-49: 1.0/4

“Fresh Off the Boat” (ABC)
Women 18-34: 0.8/3
Men 18-34: 0.4/2
Women 18-49: 1.3/4
Men 18-49: 0.8/3

“The Real O’Neals” (ABC)
Women 18-34: 0.5/2
Men 18-34: 0.4/2
Women 18-49: 1.0/3
Men 18-49: 0.7/2

“People Icons” (ABC)
Women 18-34: 0.4/2
Men 18-34: 0.3/1
Women 18-49: 0.7/3
Men 18-49: 0.4/2

“NCIS” (CBS)
Women 18-34: 1.1/5
Men 18-34: 0.6/3
Women 18-49: 1.8/6
Men 18-49: 1.3/5

“NCIS: New Orleans” (CBS)
Women 18-34: 0.7/3
Men 18-34: 0.5/2
Women 18-49: 1.3/4
Men 18-49: 1.1/4

“The Voice” (NBC)
Women 18-34: 2.0/9
Men 18-34: 1.4/7
Women 18-49: 3.2/11
Men 18-49: 1.9/8

“This Is Us” (NBC)
Women 18-34: 3.3/13
Men 18-34: 1.6/7
Women 18-49: 4.6/15
Men 18-49: 2.5/8

“Trial & Error” (NBC, 10:01)
Women 18-34: 1.3/5
Men 18-34: 0.7/4
Women 18-49: 1.8/6
Men 18-49: 1.0/4

“Trial & Error” (NBC, 10:30)
Women 18-34: 0.8/4
Men 18-34: 0.5/3
Women 18-49: 1.3/5
Men 18-49: 0.8/3

“New Girl” (Fox)
Women 18-34: 0.8/3
Men 18-34: 0.6/3
Women 18-49: 0.9/3
Men 18-49: 0.7/3

“Bones” (Fox)
Women 18-34: 0.6/3
Men 18-34: 0.5/2
Women 18-49: 0.8/2
Men 18-49: 0.6/2

“The Flash” (CW)
Women 18-34: 0.6/3
Men 18-34: 0.9/5
Women 18-49: 0.7/2
Men 18-49: 1.1/4

“D.C.’s Legends of Tomorrow” (CW)
Women 18-34: 0.3/1
Men 18-34: 0.5/3
Women 18-49: 0.3/1
Men 18-49: 0.6/2

“The Americans” (FX)
0.58 household rating
0.944 million viewers
0.24 adults 18-49 rating
Women 18-34: 0.07
Men 18-34: 0.18
Women 18-49: 0.20
Men 18-49: 0.27

Cable Rankings – Tuesday 3/14/17
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Tuesday, March 14:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
77 81 KBB: MAXIMUM SECURITY A&E 8:00 PM 60 573 0.19
80 72 KBB: LOST FOR LIFE A&E 9:00 PM 90 548 0.20
88 88 60 DAYS IN A&E 10:30 PM 60 406 0.17
76 64 KING OF THE HILL ADSM 8:00 PM 30 576 0.22
72 39 CLEVELAND SHOW ADSM 8:30 PM 30 669 0.29
44 22 AMERICAN DAD ADSM 9:00 PM 30 963 0.44
34 14 AMERICAN DAD ADSM 9:30 PM 30 1057 0.53
23 10 BOB’S BURGERS ADSM 10:00 PM 30 1262 0.65
22 8 BOB’S BURGERS ADSM 10:30 PM 30 1316 0.67
73 72 AMC MOVIE: SHERLOCK HOLMES: A GAME OF SHADOWS AMC 7:00 PM 180 662 0.20
93 96 BEING MARY JANE S4 BET 9:00 PM 60 388 0.16
51 30 BEING MARY JANE S4 BET 10:00 PM 60 903 0.34
83 84 REAL HOUSEWIVES OF BEVERLY HILLS BRAVO 8:00 PM 60 528 0.18
19 12 REAL HOUSEWIVES OF BEVERLY HILLS BRAVO 9:00 PM 60 1654 0.62
55 35 IMPOSTERS BRAVO 10:00 PM 60 872 0.31
90 61 SOUTH PARK CMDY 8:00 PM 30 405 0.23
93 64 SOUTH PARK CMDY 8:30 PM 30 388 0.22
100 88 TOSH.O CMDY 9:00 PM 30 323 0.17
91 64 TOSH.O CMDY 9:30 PM 30 400 0.22
64 22 TOSH.O CMDY 10:00 PM 30 766 0.44
85 55 DETROITERS CMDY 10:30 PM 30 426 0.24
30 64 ANDERSON COOPER 360 CNN 8:00 PM 60 1166 0.22
33 47 ANDERSON COOPER 360 CNN 9:00 PM 60 1097 0.26
28 42 CNN TONIGHT CNN 10:00 PM 60 1197 0.28
43 31 MOONSHINERS SPECIAL DISC 8:00 PM 60 976 0.33
20 14 MOONSHINERS DISC 9:00 PM 60 1551 0.53
26 26 KILLING FIELDS SPECIAL DISC 10:00 PM 60 1220 0.39
57 64 ELENA OF AVALOR DISJR 8:00 PM 70 862 0.22
35 70 STUCK IN THE MIDDLE DSNY 8:05 PM 25 1043 0.21
61 88 GOOD LUCK CHARLIE DSNY 8:30 PM 30 830 0.17
50 72 LIV AND MADDIE DSNY 9:00 PM 30 928 0.20
42 88 LIV AND MADDIE DSNY 9:30 PM 30 989 0.17
45 96 BUNK’D DSNY 10:00 PM 30 961 0.16
36 81 BUNK’D DSNY 10:30 PM 30 1037 0.19
99 88 MOVIES WE LOVE: WEDDING CRASHERS E! 8:00 PM 151 331 0.17
101 96 BOTCHED-SP E! 10:31 PM 31 314 0.16
59 64 NIT TOURNAMENT: GEORGIA TECH / INDIANA (0.53 HH) ESPN 9:02 PM 121 850 0.22
60 44 CHOPPED FOOD 8:00 PM 60 832 0.27
68 51 CHOPPED FOOD 9:00 PM 60 721 0.25
47 31 CHOPPED FOOD 10:00 PM 60 958 0.33
2 33 THE O’REILLY FACTOR FOXNC 8:00 PM 60 3543 0.32
4 35 TUCKER CARLSON TONIGHT FOXNC 9:00 PM 60 3015 0.31
6 35 HANNITY FOXNC 10:00 PM 60 2698 0.31
69 42 THE FOSTERS FRFM 8:00 PM 61 705 0.28
95 84 BIG SCREEN MOVIE: JACK REACHER FRFM 9:01 PM 119 382 0.18
48 55 THE AMERICANS FX 10:00 PM 69 944 0.24
98 84 THE SIMPSONS FXX 10:00 PM 30 339 0.18
97 72 THE SIMPSONS FXX 10:30 PM 30 361 0.20
78 88 THE MIDDLE HALL 10:30 PM 30 570 0.17
17 20 FIXER UPPER HGTV 8:00 PM 60 1760 0.48
3 5 FIXER UPPER HGTV 9:00 PM 60 3236 0.72
9 17 HOUSE HUNTERS HGTV 10:00 PM 30 2208 0.50
13 25 HOUSE HUNTERS INTERNATIONAL HGTV 10:30 PM 30 1841 0.42
65 72 COUNTING CARS HIST 8:00 PM 30 756 0.20
53 51 COUNTING CARS AC HIST 9:00 PM 60 881 0.25
52 33 FORGED IN FIRE AC HIST 10:00 PM 63 898 0.32
46 61 20/20 ON ID ID 8:00 PM 60 960 0.23
31 39 WEB OF LIES ID 9:00 PM 60 1165 0.29
29 44 WHO KILLED JANE DOE ID 10:00 PM 60 1172 0.27
74 72 LW LA: A LITTLE EXTRA LIF 8:00 PM 60 635 0.20
41 29 LITTLE WOMEN LA LIF 9:00 PM 62 993 0.35
70 51 LW ATL: A LITTLE EXTRA LIF 10:02 PM 60 685 0.25
79 55 WORLD BASEBALL CLASSIC: DOMINICAN REPUBLIC VS. PUERTO RICO (0.32 HH) MLBN 9:00 PM 210 553 0.24
14 55 ALL IN W/ CHRIS HAYES MSNBC 8:00 PM 60 1807 0.24
1 1 RACHEL MADDOW SHOW MSNBC 9:00 PM 60 4130 1.00
5 21 LAST WORD W/ L. ODONNELL MSNBC 10:00 PM 60 2700 0.47
58 16 CHALLENGE: INVASION MTV 9:00 PM 61 860 0.52
88 70 STRANDED WITH A MILLION MTV 10:01 PM 62 406 0.21
75 61 NBA REGULAR SEASON: PHILADELPHIA / GOLDEN STATE (0.35 HH) NBATV 10:30 PM 175 597 0.23
27 72 HENRY DANGER NICK 8:30 PM 30 1203 0.20
38 55 FULL HOUSE NAN 9:00 PM 30 1032 0.24
40 55 FULL HOUSE NAN 9:30 PM 30 1005 0.24
49 47 FULL HOUSE NAN 10:00 PM 30 930 0.26
62 51 FULL HOUSE NAN 10:30 PM 30 820 0.25
56 96 HAVES AND THE HAVE NOTS OWN 8:00 PM 60 867 0.16
8 8 HAVES AND THE HAVE NOTS OWN 9:00 PM 60 2621 0.67
39 44 HAVES AND THE HAVE NOTS OWN 10:00 PM 60 1007 0.27
87 81 BAD GIRLS CLUB OXYG 8:00 PM 60 411 0.19
81 84 SPIKE TV MOVIE: HERCULES (2014) SPIKE 7:30 PM 150 543 0.18
92 88 SYFY MOVIE: ZOMBIELAND SYFY 7:00 PM 120 391 0.17
63 38 FACE OFF SYFY 9:00 PM 60 807 0.30
18 12 THE BIG BANG THEORY TBS 8:00 PM 30 1716 0.62
16 6 THE BIG BANG THEORY TBS 8:30 PM 30 1803 0.71
10 3 THE BIG BANG THEORY TBS 9:00 PM 30 2064 0.75
11 4 THE BIG BANG THEORY TBS 9:30 PM 30 2011 0.74
37 22 THE DETOUR TBS 10:00 PM 30 1036 0.44
25 19 THE BIG BANG THEORY TBS 10:30 PM 30 1254 0.49
54 47 MY BIG FAT FABULOUS LIFE TLC 9:00 PM 62 874 0.26
66 39 TNT BIG PICTURE MOVIES: THOR TNT 8:00 PM 150 751 0.29
71 47 TNT BIG PICTURE MOVIES: GODZILLA (2014) TNT 10:30 PM 150 673 0.26
84 96 BF: DELICIOUS DESTINATION TRAV 8:30 PM 30 478 0.16
82 96 BIZARRE FOODS W/ ANDREW Z TRAV 10:00 PM 60 529 0.16
24 26 TRU NCAA BSK 1ST4-PRTU-1: MOUNT ST. MARY’S / NEW ORLEANS TRU 6:32 PM 139 1260 0.39
21 17 TRU NCAA BSK 1ST4-BRG-TU (0.85 HH) TRU 8:51 PM 18 1390 0.50
14 11 TRU NCAA BSK 1ST4-PRTU-2: KANSAS STATE / WAKE FOREST (1.10 HH) TRU 9:09 PM 160 1807 0.63
7 2 WWE SMACKDOWN (1.58 HH) USA 8:00 PM 120 2628 0.89
12 6 CHRISLEY KNOWS BEST USA 10:00 PM 31 1953 0.71
32 28 CHRISLEY KNOWS BEST USA 10:31 PM 30 1104 0.38
96 88 BLACK INK CREW 5 VH1 8:00 PM 60 362 0.17
86 72 LOVE & HIP HOP ATLANTA 6 VH1 10:00 PM 60 412 0.20
67 72 OUTSIDERS WGNA 9:00 PM 60 728 0.20

Source: Live+Same Day data, Nielsen Media Research

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    • NCIS: New Orleans (CBS, 3/14) in total viewers (adults 18-49 rating/share)

      9:00 10.977 million (1.2/4)
      9:30 10.671 million (1.2/4)
      10:00 10.331 million (1.2/4)
      10:00 9.731 million (1.2/4)

      Reply

  3. Live+3 vs. Live+SD data for Tuesday 3/14/2017

    Adults 18-49
    …………………………….. L+SD … L+3
    The Middle ……………… 1.55 … 1.92
    American Housewife … 1.39 … 1.83
    Fresh Off the Boat ……. 1.07 … 1.36
    Real O’Neals …………… 0.83 … 1.10
    People Icons …………… 0.60 … 0.62
    NCIS ………………………. 1.55 … 2.10
    NCIS: New Orleans ….. 1.20 … 1.69
    The Voice ……………….. 2.54 … 3.02
    This Is Us ……………….. 3.40 … 4.98
    Trial & Error-10:00 ……. 1.38 … 1.74
    Trial & Error-10:30 ……. 1.03 … 1.29
    New Girl …………………. 0.78 … 1.17
    The Mick-r ………………. 0.51 … 0.55
    Bones …………………….. 0.68 … 1.14
    The Flash ……………….. 0.89 … 1.44
    Legends/Tomorrow ….. 0.45 … 0.76

    PROGRAMMINGINSIDER.COM

    Total Viewers (000)
    …………………………….. L+SD … L+3
    The Middle ……………. 5923 … 7039
    American Housewife . 4897 … 6102
    Fresh Off the Boat ….. 3374 … 4125
    Real O’Neals …………. 2667 … 3263
    People Icons …………. 2661 … 2782
    NCIS ………………….. 14155 .. 16893
    NCIS:New Orleans .. 10428 .. 12968
    The Voice ……………. 11711 .. 13181
    This Is Us ……………. 12835 .. 16912
    Trial & Error-10:00 …… 5915 … 7372
    Trial & Error-10:30 …… 4580 … 5693
    New Girl ………………… 1786 … 2431
    The Mick-r …………….. 1367 … 1488
    Bones …………………… 2517 … 4334
    The Flash ………………. 2392 … 3636
    Legends/Tomorrow … 1339 … 2125

    Reply

  5. There seems to be a typo in Nick@Nite. Full House isn’t airing it, Only SpongeBob SquarePants Movie aired at 9PM, which was a very short notice due to winter storm.

    Reply

  6. One has to marvel at the endless years of bad ratings New Girl brought to FOX. NO wonder he creator was richly rewarded with a new show…

    Have they gone insane?!!!!

    Reply

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