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Tuesday Final Nationals: Westminster Kennel Club Dog Show Loses Half its Year-Ago Audience in FS1 Debut

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CBS was Tuesday night’s most-watched network with an average of 12.08 million viewers. NBC was the night’s young-adult demo leader: adults 18-49 (1.8 rating/7 share) and adults 18-34 (1.0/5).

CBS and NBC each earned a 2.3 adults 25-54 rating but NBC had the slight edge over CBS in adults 25-54 share (7.1 vs. 6.9).

This is the first year the “Westminster Kennel Club Dog Show” was televised on FS1 after 33 years of coverage on USA Network. The move to its new outlet came at a cost to its ratings, especially for the event’s final night. Compared to Feb. 16, 2016 on USA, it experienced a decline of -52 percent in total viewers (1.31 million vs. 2.684 million), -58 percent in household rating (0.77 vs. 1.85), and -53 percent in adults 18-49 rating (0.23 vs. 0.49). As a positive, the event provided an enormous boost to the prime time ratings of the young cable sports network.

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Tuesday, February 14, 2017
ABC PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.3/4 3740 0.6/3 1.0/4 1.4/4
8:00 The Middle 250 93 3.9/7 6320 0.8/4 1.5/6 2.2/7
8:30 American Housewife 250 93 3.3/6 5344 0.7/4 1.5/5 2.0/6
9:00 Fresh Off the Boat 250 93 2.2/4 3664 0.6/3 1.0/4 1.4/4
9:30 The Real O’Neals 250 93 1.8/3 2871 0.4/2 0.8/3 1.1/3
10:00 Marvel’s Agents of S.H.I.E.L.D. 250 93 1.3/3 2125 0.4/2 0.6/3 0.8/3
CBS PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 7.4/13 12083 0.8/4 1.5/5 2.3/7
8:00 NCIS 254 93 9.3/16 15291 1.0/5 1.8/7 2.8/9
9:00 Bull 254 93 6.5/11 10637 0.7/3 1.3/5 2.1/6
10:00 NCIS: New Orleans 254 93 6.5/13 10320 0.7/3 1.2/5 1.9/6
NBC PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 4.4/8 7189 1.0/5 1.8/7 2.3/7
8:00 The Wall 246 93 3.4/6 5759 0.7/4 1.4/5 1.8/6
9:00 This Is Us 246 93 5.7/10 9034 1.3/6 2.4/8 3.1/9
10:00 Chicago Fire 246 93 4.3/8 6774 1.0/5 1.5/6 2.0/6
Fox PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.6/3 2625 0.9/3 0.9/3 1.0/3
8:00 New Girl 258 93 1.4/2 2125 0.7/4 0.9/4 1.0/3
8:31 The Mick 258 93 1.5/3 2469 0.8/4 1.0/4 1.1/3
9:01 Bones 258 93 1.9/3 2966 0.6/3 0.8/3 0.9/3
CW PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.4/1 711 0.2/1 0.2/1 0.3/1
8:00 Tough Mudder: The Challenge Within (s) 248 91 0.4/1 722 0.2/1 0.2/1 0.3/1
9:00 The Flash (r) 248 91 0.5/1 700 0.2/1 0.2/1 0.3/1
Univision PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.1/2 2118 0.7/3
7:00 La Rosa de Guadalupe 1.0/2 1956 0.6/3
8:00 Pequeños Gigantes USA 1.0/2 1987 0.6/2
9:00 Vino el Amor 1.1/2 2168 0.7/2
10:00 El Color de la Pasión 1.2/2 2199 0.8/3
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.4/1 741 0.3/1
7:00 Moisés y Los Diez Mandamientos (r) 0.3/1 600 0.2/1
8:00 Moisés y Los Diez Mandamientos 0.7/1 1312 0.4/2
9:00 Mujeres de Negro (p) 0.3/1 604 0.2/1
10:00 Por Siempre Joan Sebastian (p) 0.1/0 305 0.1/0
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average (preliminary) 0.8/1 1382 0.5/2 0.5/2
8:00 La Fan (preliminary) 0.6/1 1001 0.3/2 0.4/1
9:00 La Doña (preliminary) 0.8/1 1349 0.4/2 0.5/2
10:00 El Chema (preliminary) 1.0/2 1795 0.8/4 0.8/3

Note: All of this date’s Telemundo data are based on preliminary figures.

Sub-Demo Breakdowns – Tuesday 2/14/17

“The Middle” (ABC)
Women 18-34: 0.9/4
Men 18-34: 0.7/4
Women 18-49: 1.8/7
Men 18-49: 1.2/5

“American Housewife” (ABC)
Women 18-34: 0.8/4
Men 18-34: 0.6/3
Women 18-49: 1.8/6
Men 18-49: 1.1/4

“Fresh Off the Boat” (ABC)
Women 18-34: 0.6/3
Men 18-34: 0.5/3
Women 18-49: 1.2/4
Men 18-49: 0.9/3

“The Real O’Neals” (ABC)
Women 18-34: 0.4/2
Men 18-34: 0.4/2
Women 18-49: 0.9/3
Men 18-49: 0.7/3

“Marvel’s Agents of S.H.I.E.L.D.” (ABC)
Women 18-34: 0.4/2
Men 18-34: 0.5/3
Women 18-49: 0.6/2
Men 18-49: 0.7/3

“NCIS” (CBS)
Women 18-34: 1.3/6
Men 18-34: 0.8/4
Women 18-49: 2.2/8
Men 18-49: 1.5/6

“Bull” (CBS)
Women 18-34: 0.8/4
Men 18-34: 0.6/3
Women 18-49: 1.5/5
Men 18-49: 1.2/4

“NCIS: New Orleans” (CBS)
Women 18-34: 0.9/4
Men 18-34: 0.4/2
Women 18-49: 1.4/5
Men 18-49: 1.0/4

“The Wall” (NBC)
Women 18-34: 0.9/4
Men 18-34: 0.6/3
Women 18-49: 1.6/6
Men 18-49: 1.2/5

“This Is Us” (NBC)
Women 18-34: 1.8/8
Men 18-34: 0.8/4
Women 18-49: 3.2/11
Men 18-49: 1.6/6

“Chicago Fire” (NBC)
Women 18-34: 1.2/6
Men 18-34: 0.7/4
Women 18-49: 1.9/7
Men 18-49: 1.1/4

“New Girl” (Fox)
Women 18-34: 0.8/4
Men 18-34: 0.6/3
Women 18-49: 1.0/4
Men 18-49: 0.8/3

“The Mick” (Fox)
Women 18-34: 0.9/4
Men 18-34: 0.8/4
Women 18-49: 1.0/4
Men 18-49: 0.9/4

“Bones” (Fox)
Women 18-34: 0.8/3
Men 18-34: 0.4/2
Women 18-49: 0.9/3
Men 18-49: 0.6/2

“Tough Mudder: The Challenge Within” (CW)
Women 18-34: 0.2/1
Men 18-34: 0.3/1
Women 18-49: 0.2/1
Men 18-49: 0.2/1

Cable Rankings – Tuesday 2/14/17
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Tuesday, February 14:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
84 76 INTERVENTION A&E 8:00 PM 55 491 0.19
86 84 INTERVENTION: CODEPEND AC A&E 8:55 PM 65 458 0.18
87 88 ESCAPING POLYGAMY AC A&E 10:00 PM 62 452 0.17
71 48 KING OF THE HILL ADSM 8:00 PM 30 653 0.25
67 43 CLEVELAND SHOW ADSM 8:30 PM 30 670 0.28
35 18 AMERICAN DAD ADSM 9:00 PM 30 1044 0.44
29 14 AMERICAN DAD ADSM 9:30 PM 30 1273 0.55
30 15 BOB’S BURGERS ADSM 10:00 PM 30 1227 0.54
28 9 BOB’S BURGERS ADSM 10:30 PM 30 1293 0.61
39 19 BEING MARY JANE S4 BET 10:00 PM 60 958 0.41
75 65 REAL HOUSEWIVES OF BEVERLY HILLS BRAVO 8:00 PM 60 638 0.21
23 13 REAL HOUSEWIVES OF BEVERLY HILLS BRAVO 9:00 PM 60 1552 0.56
68 59 IMPOSTERS BRAVO 10:00 PM 60 661 0.22
97 90 COMEDY CENTRAL MOVIE: 50 FIRST DATES CMDY 6:50 PM 130 346 0.16
94 76 TOSH.O CMDY 9:00 PM 30 353 0.19
93 70 TOSH.O CMDY 9:30 PM 30 382 0.20
69 23 TOSH.O CMDY 10:00 PM 30 655 0.40
92 53 DETROITERS CMDY 10:30 PM 30 388 0.23
19 29 ANDERSON COOPER 360 CNN 8:00 PM 60 1584 0.35
22 27 ANDERSON COOPER 360 CNN 9:00 PM 60 1566 0.36
20 27 CNN TONIGHT CNN 10:00 PM 60 1582 0.36
40 36 MOONSHINERS DISC 8:00 PM 60 949 0.30
17 11 MOONSHINERS DISC 9:00 PM 60 1645 0.57
31 24 KILLING FIELDS DISC 10:00 PM 60 1174 0.39
47 70 SOFIA THE FIRST DISJR 8:00 PM 25 825 0.20
64 90 ELENA OF AVALOR DISJR 8:30 PM 25 694 0.16
45 90 STUCK IN THE MIDDLE DSNY 8:00 PM 30 836 0.16
41 39 COLLEGE BASKETBALL REGULAR SEASON: OHIO STATE @ MICHIGAN STATE (0.59 HH) ESPN 9:04 PM 123 919 0.29
48 59 CHOPPED JUNIOR FOOD 8:00 PM 60 816 0.22
62 76 CHOPPED FOOD 9:00 PM 60 711 0.19
45 39 CHOPPED FOOD 10:00 PM 60 836 0.29
1 30 THE O’REILLY FACTOR FOXNC 8:00 PM 60 3758 0.34
4 34 TUCKER CARLSON TONIGHT FOXNC 9:00 PM 60 2852 0.31
8 36 HANNITY FOXNC 10:00 PM 60 2534 0.30
54 39 THE FOSTERS FRFM 8:00 PM 61 759 0.29
81 70 SWITCHED AT BIRTH FRFM 9:01 PM 61 516 0.20
27 53 WESTMINSTER DOG SHOW (0.77 HH) FS1 8:00 PM 228 1310 0.23
36 16 FX MOVIE PRIME: X-MEN: DAYS OF FUTURE PAST FX 7:00 PM 180 1043 0.48
32 19 TABOO FX 10:00 PM 84 1123 0.41
99 90 THE SIMPSONS FXX 10:00 PM 30 330 0.16
26 76 HALLMARK ORIGINAL MOVIE: LOVE AT FIRST GLANCE HALL 8:00 PM 120 1336 0.19
21 25 FIXER UPPER HGTV 8:00 PM 60 1581 0.38
3 7 SP FIXER UPPER HGTV 9:00 PM 60 2882 0.67
13 19 FIXER UPPER HGTV 10:00 PM 60 1938 0.41
25 36 CURSE OF OAK ISLAND AC HIST 8:00 PM 60 1410 0.30
2 1 CURSE OF OAK ISLAND HIST 9:00 PM 63 3200 0.89
18 11 FORGED IN FIRE HIST 10:03 PM 60 1631 0.57
44 50 WEB OF LIES ID 8:00 PM 60 840 0.24
33 33 WEB OF LIES ID 9:00 PM 60 1094 0.32
34 39 SHADOW OF DOUBT ID 10:00 PM 60 1054 0.29
38 30 DANCE MOMS LIF 9:00 PM 62 962 0.34
15 70 ALL IN W/ CHRIS HAYES MSNBC 8:00 PM 60 1731 0.20
7 26 RACHEL MADDOW SHOW MSNBC 9:00 PM 60 2541 0.37
11 45 LAST WORD W/ L. O’DONNELL MSNBC 10:00 PM 60 2029 0.26
98 65 CHALLENGE: HALL OF FAME JB MTV 8:30 PM 30 336 0.21
72 19 CHALLENGE: INVASION MTV 9:00 PM 62 651 0.41
100 90 CHALLENGE: HALL OF FAME JB MTV 10:02 PM 30 283 0.16
73 84 FULL HOUSE NAN 9:00 PM 30 646 0.18
76 84 FULL HOUSE NAN 9:30 PM 30 624 0.18
61 59 FULL HOUSE NAN 10:00 PM 30 713 0.22
52 45 FULL HOUSE NAN 10:30 PM 30 794 0.26
82 65 NBA REGULAR SEASON: CLEVELAND @ MINNESOTA (0.33 HH) NBATV 8:00 PM 147 508 0.21
43 76 RIDE NICK 8:00 PM 30 847 0.19
55 88 GAME SHAKERS NICK 8:30 PM 30 757 0.17
57 98 BUBBLE GUPPIES NKJR 8:30 PM 30 742 0.15
49 98 PAW PATROL NKJR 10:00 PM 24 813 0.15
58 90 PAW PATROL NKJR 10:24 PM 24 732 0.16
74 98 BLAZE NKJR 10:48 PM 24 641 0.15
42 70 HAVES AND THE HAVE NOTS OWN 8:00 PM 60 917 0.20
6 6 HAVES AND THE HAVE NOTS OWN 9:00 PM 60 2579 0.68
53 53 HAVES AND THE HAVE NOTS OWN 10:00 PM 60 780 0.23
59 44 COPS (O) SPIKE 8:00 PM 30 728 0.27
66 53 COPS SPIKE 8:30 PM 30 684 0.23
60 59 COPS (O) SPIKE 9:00 PM 30 714 0.22
63 50 COPS SPIKE 9:30 PM 30 702 0.24
65 48 COPS (O) SPIKE 10:00 PM 30 689 0.25
70 53 COPS (O) SPIKE 10:30 PM 30 654 0.23
56 45 FACE OFF SYFY 9:00 PM 60 744 0.26
24 16 THE BIG BANG THEORY TBS 8:00 PM 30 1414 0.48
16 10 THE BIG BANG THEORY TBS 8:30 PM 30 1713 0.58
10 4 THE BIG BANG THEORY TBS 9:00 PM 30 2032 0.71
9 3 THE BIG BANG THEORY TBS 9:30 PM 30 2035 0.73
12 4 THE BIG BANG THEORY TBS 10:00 PM 30 2001 0.71
14 8 THE BIG BANG THEORY TBS 10:30 PM 30 1783 0.65
37 30 MY BIG FAT FABULOUS LIFE TLC 9:00 PM 62 1029 0.34
78 65 TATTOO GIRLS TLC 10:02 PM 62 600 0.21
79 59 TNT BIG PICTURE MOVIES: PIRATES OF THE CARIBBEAN: ON STRANGER TIDES TNT 8:00 PM 180 586 0.22
85 90 BF: DELICIOUS DESTINATION TRAV 8:00 PM 30 468 0.16
83 76 BF: DELICIOUS DESTINATION TRAV 8:30 PM 30 498 0.19
80 70 BIZARRE FOODS W/ ANDREW Z TRAV 9:00 PM 60 526 0.20
88 90 BIZARRE FOODS W/ ANDREW Z TRAV 10:00 PM 60 448 0.16
90 84 IMPRACTICAL JOKERS TRU 8:00 PM 30 412 0.18
91 65 IMPRACTICAL JOKERS TRU 8:30 PM 30 410 0.21
89 59 IMPRACTICAL JOKERS TRU 9:00 PM 30 426 0.22
96 76 IMPRACTICAL JOKERS TRU 9:30 PM 30 347 0.19
95 76 COPA MX: AMERICA / CORAS FC (0.18 HH) UDN 9:58 PM 123 349 0.19
5 2 WWE SMACKDOWN (1.59 HH) USA 8:00 PM 120 2626 0.87
50 34 MODERN FAMILY USA 10:00 PM 30 809 0.31
77 53 MODERN FAMILY USA 10:30 PM 30 601 0.23
51 50 OUTSIDERS WGNA 9:00 PM 60 797 0.24

Source: Live+Same Day data, Nielsen Media Research

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  1. I remember years ago when the dog show would preempt WWE RAW. I would be mad as hell. I can’t believe it is no longer on USA network

  3. Live+3 vs. Live+SD data for Tuesday 2/14/2017

    Adults 18-49
    …………………………….. L+SD … L+3
    The Middle ……………… 1.49 … 1.91
    American Housewife … 1.46 … 1.98
    Fresh Off the Boat ……. 1.03 … 1.37
    Real O’Neals …………… 0.80 … 1.05
    Agents of SHIELD ……. 0.65 … 1.23
    NCIS ………………………. 1.82 … 2.35
    Bull ………………………… 1.34 … 1.88
    NCIS: New Orleans ….. 1.23 … 1.85
    The Wall …………………. 1.39 … 1.50
    This Is Us ……………….. 2.38 … 4.22
    Chicago Fire ……………. 1.51 … 2.29
    New Girl …………………. 0.92 … 1.27
    The Mick ………………… 0.99 … 1.45
    Bones …………………….. 0.75 … 1.21
    Tough Mudder ………… 0.24 … 0.24
    The Flash-r …………….. 0.22 … 0.24

    PROGRAMMINGINSIDER.COM

    Total Viewers (000)
    …………………………….. L+SD … L+3
    The Middle ……………. 6321 … 7610
    American Housewife . 5334 … 6655
    Fresh Off the Boat ….. 3664 … 4461
    Real O’Neals …………. 2872 … 3469
    Agents of SHIELD ….. 2126 … 3600
    NCIS ………………….. 15293 .. 18272
    Bull ……………………. 10638 .. 13594
    NCIS:New Orleans . 10321 .. 14066
    The Wall ……………….. 5759 … 6140
    This Is Us …………….. 9035 .. 13865
    Chicago Fire …………. 6772 … 9860
    New Girl ……………….. 2126 … 2730
    The Mick ………………. 2469 … 3609
    Bones ………………….. 2966 … 4695
    Tough Mudder ………….722 …. 725
    The Flash-r …………….. 700 …. 727

    • Live+7 vs. Live+SD data for Tuesday 2/14/2017

      Adults 18-49
      …………………………….. L+SD … L+7
      Bones ……………………… 0.8 …. 1.4

      PROGRAMMINGINSIDER.COM

      Total Viewers (000)
      …………………………….. L+SD … L+7
      Bones ………………….. 2966 … 5379

    • Loud House (Nickelodeon, 2/14 5:00-5:30 p.m.)
      – 1.560 million viewers
      – 0.38 adults 18-49 rating

      Loud House (Nickelodeon, 2/14 5:30-6:00 p.m.)
      – 1.586 million viewers
      – 0.37 adults 18-49 rating