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Tuesday 3/30/21 Preliminary Primetime Ratings
Total Viewers:
CBS: 4.33 million, ABC and NBC: 2.49 each, Fox: 1.40, CW: 822,000
Adults 18-49:
ABC and CBS: 0.4 rating/3 share each, NBC: 0.4/ 2, Fox: 0.3/ 2, CW: 0.1/ 1
Full disclosure: CBS and Fox were in all repeats, as was NBC’s “This Is Us.” So, the expectations for this final Tuesday in March were already low. But, let’s face it…when the top-rated network scores a mere 0.4 rating in adults 18-49 (in this case three networks), there is something very wrong in network television land.
In series premiere news was ABC competition series “Pooch Perfect”, hosted by Rebel Wilson, at 3.90 million viewers (#2) and a 0.6 rating/4 share in adults 18-49 (#1 for the evening) in the 8 p.m. ET hour. In this rapidly eroding landscape, this has to be considered a positive.
It was downhill thereafter on ABC care of sitcoms “black-ish” (Viewers: #2, 2.41 million; A18-49: #1t, 0.4/ 3), “Mixed-ish” (Viewers: #2, 1.99 million; A18-49: #1t, 0.4/ 2) and documentary series “Soul of a Nation” (Viewers: #3, 1.37 million; A18-49: #2t, 0.3/ 2) from 9-11 p.m. Note to ABC: Maybe the time has come to stop expanding the “ish” universe.
On NBC, chances of a second season renewal for sitcom “Young Rock” (Viewers: #3, 2.52 million; A18-49: #2, 0.5/ 4 at 8 p.m.) remain greater than its also freshman lead-out “Kenan” (Viewers: #5, 1.97 million; A18-49: #2, 0.4/ 3 at 8:30 p.m.). Kenan Thompson was wise to keep his gig with “SNL.”
Despite facing “Soul of a Nation” and an encore telecast of “NCIS: New Orleans” on CBS, NBC medical drama “New Amsterdam” only attracted 3.25 million viewers (#2) and a 0.4/ 3 (#1) in the demo.
In season premiere news was the final season of The CW’s “Supergirl” (Viewers: #5, 712,000; A18-49: #5, 0.1/ 1 at 9 p.m.), which was a noticeable drop from recent time period occupant “Superman & Lois.” Lead-in “The Flash” (Viewers: #5, 933,000; A18-49: #5, 0.2/ 1 at 8 p.m.) remains a shell of what it once was.
Source: Nielsen Media Research