Updated Friday Ratings: ‘Midnight, Texas’ Season Premiere Flops on NBC

World Series Game Three Up 3 Percent in 18-49, Up 2 Percent in Viewers

What follows are the fast affiliate results for Friday, October 26. These results are time period based and are only approximate.

Total Viewers (in millions):
Fox: 14.02 million, CBS: 6.84, ABC: 2.88, NBC: 2.39, CW: 0.51

Adults 18-49 (rating / share):
Fox: 3.4 rating/16 share, CBS: 0.7/ 3, ABC: 0.6/ 3, NBC: 0.4/ 2, CW: 0.2/ 1

Adults 18-34 (rating / share):
Fox: 2.4 rating/16 share, ABC and CBS: 0.3/ 2 each, NBC: 0.2/ 2, CW: 0.1/ 1

Adults 25-54 (rating / share):
Fox: 4.3 rating/16 share, CBS: 1.1/ 4, ABC: 0.9/ 3, NBC: 0.6/ 2, CW: 0.2/ 1

—–

7:30 p.m.

ABC – Local Programming
Viewers: 5.96 million (#2), Adults 18-49: 0.7/ 4 (#2),
Adults 18-34: 0.4/ 3 (#2), Adults 25-54: 1.1/ 5 (#2)

CBS – Local Programming
Viewers: 5.27 million (#3), Adults 18-49: 0.6/ 3 (#3t),
Adults 18-34: 0.3/ 2 (#4), Adults 25-54: 0.9/ 4 (#3t)

NBC – Local Programming
Viewers: 4.66 million (#4), Adults 18-49: 0.6/ 3 (#3t),
Adults 18-34: 0.3/ 3 (#3), Adults 25-54: 0.9/ 4 (#3t)

Fox – MLB World Series Pre-Game
Viewers: 6.62 million (#1), Adults 18-49: 1.7/ 9 (#1),
Adults 18-34: 1.2/ 9 (#1), Adults 25-54: 2.0/ 9 (#1)

CW – Local Programming
Viewers: 1.33 million (#5), Adults 18-49: 0.3/ 2 (#5),
Adults 18-34: 0.2/ 2 (#5), Adults 25-54: 0.4/ 2 (#5)

—–

8:00 PM

ABC – It’s the Great Pumpkin, Charlie Brown (repeat)
Viewers: 4.17 million (#3), Adults 18-49: 0.9/5 (#2),
Adults 18-34: 0.4/3 (#2), Adults 25-54: 1.4/5 (#2)

CBS – MacGyver
Viewers: 5.88 million (#2), Adults 18-49: 0.7/3 (#3),
Adults 18-34: 0.3/2 (#3), Adults 25-54: 1.0/4 (#3)

NBC – Blindspot
Viewers: 2.70 million (#4), Adults 18-49: 0.5/2 (#4),
Adults 18-34: 0.2/2 (#4), Adults 25-54: 0.7/3 (#4)

Fox – MLB World Series Game 3: Boston Red Sox at Los Angeles Dodgers
Viewers: 11.63 million (#1), Adults 18-49: 2.6/13 (#1),
Adults 18-34: 1.9/13 (#1), Adults 25-54: 3.2/13 (#1)

CW – Dynasty
Viewers: 0.70 million (#5), Adults 18-49: 0.2/1 (#5),
Adults 18-34: 0.2/1 (#4), Adults 25-54: 0.3/1 (#5)

—–

8:30 PM

ABC – It’s the Great Pumpkin, Charlie Brown (repeat)
Viewers: 3.55 million (#3), Adults 18-49: 0.9/4 (#2),
Adults 18-34: 0.4/3 (#2), Adults 25-54: 1.3/5 (#2)

CBS – MacGyver
Viewers: 5.85 million (#2), Adults 18-49: 0.6/3 (#3),
Adults 18-34: 0.3/2 (#3), Adults 25-54: 1.0/4 (#3)

NBC – Blindspot
Viewers: 2.37 million (#4), Adults 18-49: 0.4/2 (#4),
Adults 18-34: 0.2/2 (#4), Adults 25-54: 0.6/2 (#4)

Fox – MLB World Series Game 3: Boston Red Sox at Los Angeles Dodgers
Viewers: 13.64 million (#1), Adults 18-49: 3.1/14 (#1),
Adults 18-34: 2.2/15 (#1), Adults 25-54: 3.9/14 (#1)

CW – Dynasty
Viewers: 0.53 million (#5), Adults 18-49: 0.1/1 (#5),
Adults 18-34: 0.1/1 (#5), Adults 25-54: 0.2/1 (#5)

—–

9:00 PM

ABC – Child Support
Viewers: 2.51 million (#3), Adults 18-49: 0.6/3 (#3),
Adults 18-34: 0.3/2 (#2), Adults 25-54: 0.8/3 (#3)

CBS – Hawaii Five-0
Viewers: 6.88 million (#2), Adults 18-49: 0.7/3 (#2),
Adults 18-34: 0.3/2 (#2), Adults 25-54: 1.2/4 (#2)

NBC – Midnight, Texas (season premiere)
Viewers: 2.01 million (#4), Adults 18-49: 0.4/2 (#4),
Adults 18-34: 0.3/2 (#2), Adults 25-54: 0.6/2 (#4)

Fox – MLB World Series Game 3: Boston Red Sox at Los Angeles Dodgers
Viewers: 14.06 million (#1), Adults 18-49: 3.3/15 (#1),
Adults 18-34: 2.3/15 (#1), Adults 25-54: 4.2/15 (#1)

CW – Crazy Ex-Girlfriend
Viewers: 0.46 million (#5), Adults 18-49: 0.2/1 (#5),
Adults 18-34: 0.1/1 (#5), Adults 25-54: 0.2/1 (#5)

—–

9:30 PM

ABC – Child Support
Viewers: 2.23 million (#3), Adults 18-49: 0.5/2 (#3),
Adults 18-34: 0.2/1 (#4), Adults 25-54: 0.7/2 (#3)

CBS – Hawaii Five-0
Viewers: 6.86 million (#2), Adults 18-49: 0.7/3 (#2),
Adults 18-34: 0.3/2 (#2), Adults 25-54: 1.1/4 (#2)

NBC – Midnight, Texas (season premiere)
Viewers: 1.88 million (#4), Adults 18-49: 0.4/2 (#4),
Adults 18-34: 0.3/2 (#2), Adults 25-54: 0.6/2 (#4)

Fox – MLB World Series Game 3: Boston Red Sox at Los Angeles Dodgers
Viewers: 14.57 million (#1), Adults 18-49: 3.6/16 (#1),
Adults 18-34: 2.4/16 (#1), Adults 25-54: 4.5/16 (#1)

CW – Crazy Ex-Girlfriend
Viewers: 0.38 million (#5), Adults 18-49: 0.1/1 (#5),
Adults 18-34: 0.1/1 (#5), Adults 25-54: 0.2/1 (#5)

—–

10:00 PM

ABC – 20/20
Viewers: 2.46 million (#4), Adults 18-49: 0.5/2 (#3),
Adults 18-34: 0.2/2 (#3), Adults 25-54: 0.7/3 (#3)

CBS – Blue Bloods
Viewers: 7.79 million (#2), Adults 18-49: 0.7/3 (#2),
Adults 18-34: 0.3/2 (#2), Adults 25-54: 1.2/4 (#2)

NBC – Dateline NBC
Viewers: 2.53 million (#3), Adults 18-49: 0.5/2 (#3),
Adults 18-34: 0.2/2 (#3), Adults 25-54: 0.7/2 (#3)

Fox – MLB World Series Game 3: Boston Red Sox at Los Angeles Dodgers
Viewers: 14.64 million (#1), Adults 18-49: 3.8/17 (#1),
Adults 18-34: 2.6/17 (#1), Adults 25-54: 4.7/17 (#1)

CW – Local Programming
Viewers: 1.02 million, Adults 18-49: 0.2/1,
Adults 18-34: 0.2/1, Adults 25-54: 0.3/1

—–

10:30 PM

ABC – 20/20
Viewers: 2.33 million (#4), Adults 18-49: 0.4/2 (#4),
Adults 18-34: 0.2/1 (#4), Adults 25-54: 0.7/2 (#3)

CBS – Blue Bloods
Viewers: 7.79 million (#2), Adults 18-49: 0.7/3 (#2),
Adults 18-34: 0.3/2 (#2), Adults 25-54: 1.2/4 (#2)

NBC – Dateline NBC
Viewers: 2.83 million (#3), Adults 18-49: 0.5/2 (#3), Adults 18-34: 0.3/2 (#2), Adults 25-54: 0.7/3 (#3)

Fox – MLB World Series Game 3: Boston Red Sox at Los Angeles Dodgers
Viewers: 15.60 million (#1), Adults 18-49: 4.1/19 (#1), Adults 18-34: 2.8/19 (#1), Adults 25-54: 5.1/19 (#1)

CW – Local Programming
Viewers: 0.74 million, Adults 18-49: 0.2/1,
Adults 18-34: 0.1/1, Adults 25-54: 0.2/1

Source: Nielsen Media Research


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  1. FROM NBC

    Friday Primetime Ratings:

    “Dateline NBC” (0.5 rating in 18-49, 0.7 in adults 25-54, 2.7 million viewers overall from 10-11 p.m. ET):

    · Is the #1 newsmagazine of the night in total viewers.

    · Ties for #2 in the timeslot among the Big 4 networks in adults 18-34 and ties for #1 among those nets excluding sports.

    · Will add substantial viewership via time-shifting – the prior Friday “Dateline” increased by +25% in 18-49 (0.64 to 0.80) and +810,000 viewers overall (3.8 million to 4.6 million) going from L+SD to L+3 Nielsens.

    · Upscale: Friday’s “Dateline” is delivering a solid upscale audience, indexing at a 112 among adults 18-49 in $100K+ homes. Among adults 18-49 with four or more years of college, Friday’s “Dateline” is also indexing at a 112.

    “Blindspot” (0.4 rating in 18-49, 2.5 million viewers overall from 8-9 p.m. ET):

    · Maintains 100% week to week in 18-49 (0.4 vs. 0.4) and is currently growing in total viewers (2.533 million vs. 2.517 million).

    · Will add significant viewership via time-shifting and VOD – last week’s “Blindspot” grew by +58% in 18-49 (0.43 to 0.68) and +1.1 million viewers overall (2.5 million to 3.6 million) going from L+SD to L+3 Nielsens.

    · L+7: Last season, “Blindspot” increased by +94% in 18-49 rating going from L+SD to L+7 (from a 0.62 to a 1.20) and more than +2.0 million viewers overall (3.3 million to 5.3 million).

    · Upscale: “Blindspot” is generating a significant high-education audience — among adults 18-49 with four or more years of college, “Blindspot” is delivering a 114 index (with 100 representing an average concentration of those homes)..

    The second season debut of “Midnight, Texas” (0.4 rating in 18-49, 1.9 million viewers overall from 8-9 p.m. ET):

    · Retains 100% of its lead-in in 18-49 and grows versus lead-in in adults 18-34.

    · Maintains its full rating from half-hour to half-hour in adults 18-49 as well as adults, men and women 18-34 and adults, men and women 25-54.

    · The Season 1 premiere of “Midnight, Texas,” which followed a lead-in from “American Ninja Warrior” (1.4 in 18-49, 5.703 million viewers), averaged a 0.9 rating in 18-49 from 10-11 p.m. ET on Monday, July 24, 2017 and 3.571 million total viewers overall.

    · L+7: The prior season of “Midnight, Texas” grew by +64% in 18-49 rating going from L+SD to L+7 (from a 0.75 to a 1.23) and more than +1.5 million viewers overall (3.0 million to 4.6 million).

    In Late-Night Metered Markets Friday Night:

    · In Nielsen’s 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 1.6/4; “Late Show with Stephen Colbert,” 2.4/6; and ABC’s “Jimmy Kimmel Live,” 1.2/3 with an encore.

    · In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,” 0.4/2; “Late Show,” 0.3/1; and “Jimmy Kimmel Live,” 0.3/2 with an encore.

    · From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 0.9/3 in metered-market households and a 0.2/1 in 18-49 in the Local People Meters.

    · From 12:35-1:35 a.m. ET, ratings were: “Late Night with Seth Meyers,” 0.9/3 in metered-market households with an encore; CBS’s “Late Late Show,” 1.1/3 with an encore. In the 25 markets with Local People Meters, averages were: “Late Night,” 0.3/2 in 18-49 with an encore; “Late Late Show,” 0.2/1 with an encore.

    · At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.5/2 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

    NOTE: Primetime results are based on “fast affiliate time period” data from Nielsen Media Research. All ratings are “live plus same day” unless otherwise indicated.

  2. FROM CBS

    CBS Friday Live +Same Day Ratings Highlights

    “MACGYVER” IS TOP ENTERTAINMENT PROGRAM IN HOUR

    HAWAII FIVE-0 TOPS ALL NON-SPORTS PROGRAMMING AT 9:00 PM

    “BLUE BLOODS” IS TOP ENTERTANMENT SHOW ON FRIDAY

    At 8:00 PM, MACGYVER was first among all non-sports programming in viewers (5.86m).

    At 9:00 PM, HAWAII FIVE-0 topped all non-sports programming in its hour in viewers (6.87m), A25-54 (1.1) and A18-49 (0.7).

    At 10:00 PM, BLUE BLOODS topped the night among non-sports programming in viewers (7.79m), A25-54 (1.2) and A18-49 (0.7).

    For the night, CBS remained fairly steady, scoring 6.84 million viewers, 1.1 in A25-54 and 0.7 in A18-49.