Updated Friday Ratings: Solid Start for ‘Last Man Standing’ and ‘The Cool Kids’ on Fox

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1. FROM NBC

   Friday Primetime Ratings (note the NBC station in San Francisco carried Major League Baseball):

   “Dateline NBC” (0.7/3 in 18-49, 1.0 in adults 25-54, 3.9 million viewers overall from 9-11 p.m. ET):

   · Grows half-hour to half-hour in adults 25-54, men 25-54 and all key adult female demographics.

   · Finishes within 0.1 of last week’s rating in 18-49 (0.7 vs. 0.8, which matched “Dateline’s” top Friday score since Dec. 29, 2017).

   · Ranks #2 in the time period among ABC, CBS and NBC in total viewers.

   · Is the #1 newsmagazine of the night in total viewers and tied for #1 in adults 18-49 and adults 25-54.

   · Will add substantial viewership via time-shifting – the prior Friday “Dateline” increased by +28% in 18-49 (0.80 to 1.02) and +1.1 million viewers overall (4.8 million to 5.9 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night on the Big 4 in 18-49 rating and total viewers.

   An encore telecast of Monday’s “Manifest” premiere (0.5/3 in 18-49, 3.7 million viewers overall from 8-9 p.m. ET):

   · Ties for #2 in the timeslot among the Big 4 networks in women 18-34

   A rebroadcast of Tuesday’s “New Amsterdam” debut (0.5/2 in 18-49, 3.3 million viewers overall from 9-10 p.m. ET):

   · Retains 100% of its lead-in from the 8 p.m. “Manifest” encore in adults 18-49.

   · Ranks #2 in the timeslot among the Big 4 networks in total viewers ahead of original programming on ABC and Fox.

   · Holds steady or grows half-hour to half-hour in every key demographic.

   In Late-Night Metered Markets Friday Night:

   · In Nielsen’s 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 1.8/5; “Late Show with Stephen Colbert,” 2.7/7; and ABC’s “Jimmy Kimmel Live,” 1.4/4 with an encore.

   · In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,” 0.5/3; “Late Show,” 0.5/3; and “Jimmy Kimmel Live,” 0.4/3 with an encore.

   · From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.2/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

   · From 12:35-1:35 a.m. ET, ratings were: “Late Night with Seth Meyers,” 1.0/4 in metered-market households with an encore; CBS’s “Late Late Show,” 1.2/4 with an encore. In the 25 markets with Local People Meters, averages were: “Late Night,” 0.3/3 in 18-49 with an encore; “Late Late Show,” 0.2/2 with an encore.

   · At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.6/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

   NOTE: Primetime results are based on “fast affiliate time period” data from Nielsen Media Research. All ratings are “live plus same day” unless otherwise indicated.

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2. FROM ABC

   Truth and Lies: Jonestown, Paradise Lost (8-10pm – 3.1 million and 0.6/3 in AD18-49):

   Opposite season premieres on Fox and CBS from 8-10pm, ABC’s Truth an Lies: Jonestown, Paradise Lost delivered the Network’s best non-sports performance in the 2-hour time period since the beginning of the year in Total Viewers (3.1 million), Adults 18-49 (0.6/3) and Adults 25-54 (0.8/3) – since 1/26/18, 2/16/18 and 2/2/18, respectively. Truth and Lies: Jonestown was also up from the last time the ABC documentary series aired on a Friday, improving 20% over Truth and Lies: Watergate with Adults 18-49 (0.5/3 on 6/16/17).

   20/20 (10-11pm – 3.5 million and 0.7/3 in AD18-49):

   At 10pm, ABC’s 20/20 shot up by 40% or more week to week in Total Viewers (+46% – 3.5 million vs. 2.4 million), Adults 18-49 (+40% – 0.7/3 vs. 0.5/2) and Adults 25-54 (+43% – 1.0/4 vs. 0.7/3), posting a 16-week high in the key news demo and drawing its best viewer and young adult numbers since July – since 6/1/18, 7/13/18 and 7/20/18, respectively. 20/20 also improved on its year-ago telecast (on 9/29/17) by double digits with Total Viewers (+17%), Adults 18-49 (+17%) and Adults 25-54 (+25%). 20/20 traveled across the country and China to investigate Fentanyl, the drug the killed Prince and has been linked to thousands of deaths nationwide.

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3. WELL WELL WELL!!!!

   Looks like FOX showed ABC how its done as LMS had quite the network debut I don’t think anybody expected these numbers here with the 8 million viewers and 1.8 in the demo to match especially that 1.8 in the demo considering this is a Friday and LMS is typically in the low 1s during its ABC run. This just shows you much people loved this show ever since it was announced as a cancellation the people spoke and told ABC you made a bad move and the wrong move. Now the ABC fanboys will like to run to tell you otherwise especially the fact that it wasn’t political move and that ABC wasn’t losing much but based on Friday’s ratings they lost everything.

   LMS now has a new home and I think a home it fits with because FOX actually promoted their premiere pretty hard compared to ABC who I think only promoted the very first episode and very little after that. Great to see LMS get its revenge today but the work isn’t complete yet because TGIF is back next week and this is a chance to really show ABC what they missed.

   Another positive is Cool Kids this comedy is actually good and super hilarious I really liked the Golden Girls vibes here and this is a comedy that overperformed as well. I think its the perfect fit with Cool Kids and Dr. Ken never did this well I believe so this is huge.

   FOX at the end of the damn day made the right move getting rid of their niche comedy slash single-cam garbage and getting their multi-cams in here because I’ve always said with FOX they needed to get back to their multi-cam roots and they’ve finally done just that.

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4. I thought The Cool Kids was awesome and I imagine it will have no trouble beating Speachless on ABC. Fox is having a good week actually, as is NBC. CBS has sprung a number of leaks and the upcoming new Monday night comedies are unlikely to help.

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   • Yeah, I agree Cool Kids was awesome and it should easily beat Speechless next week and FOX and NBC are ruling the networks right now. CBS is in some real trouble with Murphy Brown bombing out and Monday comedies won’t aid them so it looks like this is NBC and FOX’s time right now. I want NBC to take the same approach that FOX did with their comedies and clean house to get more mass appealing comedies.

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   • I wonder what FOX will do in 2019? Pending they both stay around (if they remain good on Friday, why wouldn’t they) They are putting WWE Smackdown on Friday Oct 2019 so these comedies /have/ to move somewhere. I say Sunday

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     • A very good question this seems like a bad decision as the comedies will probably need to move to Tuesdays since that might be the only open date on the schedule. I wonder if Fridays will work better for the comedies though?

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