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USA Sitcom ‘Playing House’ Renewed for Season Three

Interest on VOD Warranted a Third Season

USA Network will move forward on a third season of sitcom “Playing House.” Debuting on April 29, 2014, “Playing House” is inspired by the real life friendship of Lennon Parham and Jessica St. Clair, who created and star in the half-hour.

Unlike any other series, “Playing House” in season two introduced a new windowing model where new episodes premiered first on video-on-demand platforms, such as Xfinity and USA Now, and TV Everywhere before airing on USA one week later. While only 424,000 viewers, on average, tuned into “Playing House” this season on USA, there was enough interest on VOD to warrant a third season. And “Playing House” is an example of why there are so many other ways to determine the success – or non-success – of a series.