‘Valor’ on The CW Left at the Starting Gate Out of Below Average Return for ‘Supergirl’

MONDAY, OCTOBER 9, 2017

Household Rating/Share
ABC: 6.5/10, NBC: 5.8/ 9, CBS: 4.5/ 7, Fox: 2.7/ 4, CW: 1.1/ 2

-Percent Change from the Night 1 of 2016-17 (9/19/16):
ABC: +12, Fox: + 8, NBC: – 6, CBS and CW: -15 each

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Ratings Breakdown:
ABC led the Monday overnights thanks in great part to this fall’s new breakout hit, “The Good Doctor” on ABC, which won the 10 p.m. hour with a 6.9 rating/11 share in the household overnights. Comparably, that beat the competition combined – “Scorpion” on CBS (3.4/ 6) and “The Brave” on NBC (3.2/ 5). And it was 116 percent above short-lived year-ago time period occupant “Conviction” (3.2/ 5 on 10/10/16). After five seasons of being ignored by the Emmy voters for his performance as Norman Bates on A+E’s “Bates Motel,” I think portraying Dr. Shaun Murphy on “The Good Doctor” will do the trick for Freddie Highmore.

In series-premiere news, CW military drama “Valor” was left at the starting gate with a mere 0.8/ 1 in the household overnights from 9-10 p.m. While I understand the relevance of social media for The CW, let’s put this in perspective. A 0.8 overnight household rating for “Valor” is unlikely to resonate socially. That rating was 43 percent below the season-premiere of lead-in “Supergirl” (#5: 1.4/ 2 at 8 p.m.). It was barely an improvement over an encore telecast of “Supergirl” one week earlier. And most new series drop by 10 to 20 percent in week two.

“Supergirl,” meanwhile, declined by 30 percent from its season premiere (and debut on The CW) on the year-ago evening (2.0/ 3)..

In week three news, CBS sitcom “Me, Myself & I” lost more steam, dipping to a 2.9/ 5 in the household overnights at 9:30 p.m. and holding 72 percent of its “Kevin Can Wait” lead-in (#3: 4.0/ 6 at 9 p.m.). “The Big Bang Theory” led the night, with a solid 8.6/14 at 8 p.m. But week two of sitcom “9JKL” slipped to a third-place 4.5/ 7 at 8:30 p.m., which was 15 percent below its debut last Monday (5.3/ 8 on Oct. 2) and 48 percent below lead-in “The Big Bang Theory.”

Since “Big Bang” is only a temporary occupant on Monday (“Kevin Can Wait” will move into the 8 p.m. anchor slot after Sheldon and company move back to Thursday), expected erosion for CBS’ Monday sitcom block is inevitable.

Also in week two news was Fox drama “The Gifted” (#4: 2.7/ 4 at 9 p.m.), which dropped by 23 percent from its week-ago launch (3.5/ 5 on Oct. 2), but was a compatible fit out of relocated “Lucifer” (#4: 2.6/ 4 at 8 p.m.).

Elsewhere, NBC’s “The Voice” (7.0/11) outdelivered ABC’s competing “Dancing With the Stars” (6.3/10) by 11 percent in the household overnights. But week three of aforementioned lead-out “The Brave” (#3: 3.2/ 5) was 18 percent below year-ago time period occupant “Timeless” (3.9/ 7 on 10/10/16).

What follows is the half-hour breakdown for Monday, October 9, 2017.

8:00 p.m.
ABC – “Dancing with the Stars”: 6.2/10 (#3)
CBS – “The Big Bang Theory”: 8.6/14 (#1)
NBC – “The Voice”: 6.8/11 (#2)
Fox – “Lucifer”: 2.6/ 4 (#4)
CW – “Supergirl” (season premiere): 1.4/ 2 (#5)

8:30 p.m.
ABC – “Dancing with the Stars”: 6.3/10 (#2)
CBS – “Apt. 9JKL”: 4.5/ 7 (#3)
NBC – “The Voice”: 7.2/11 (#1)
Fox – “Lucifer”: 2.6/ 4 (#4)
CW – “Supergirl” (season premiere): 1.4/ 2 (#5)

9:00 p.m.
ABC – “Dancing with the Stars”: 6.4/10 (#2)
CBS – “Kevin Can Wait”: 4.0/ 6 (#3)
NBC – “The Voice”: 7.2/11 (#1)
Fox – “The Gifted”: 2.7/ 4 (#4)
CW – “Valor” (series premiere): 0.8/ 1 (#5)

9:30 p.m.
ABC – “Dancing with the Stars”: 6.5/10 (#2)
CBS – “Me, Myself & I”: 2.9/ 5 (#3)
NBC – “The Voice” (season premiere): 7.1/11 (#1)
Fox – “The Gifted”: 2.7/ 4 (#4)
CW – “Valor” (series premiere): 0.7/ 1 (#5)

10:00 p.m.
ABC – “The Good Doctor”: 7.2/12 (#1)
CBS – “Scorpion”: 3.4/ 6 (#2t)
NBC – “The Brave”: 3.4/ 6 (#2t)

10:30 p.m.
ABC – “The Good Doctor”: 6.7/12 (#1)
CBS – “Scorpion”: 3.3/ 6 (#2)
NBC – “The Brave”: 2.9/ 5 (#3)

Source: Nielsen Media Research