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ViacomCBS Announces March 4 Launch Date for Paramount+

ViacomCBS Inc. announced today that its rebranded streaming service, Paramount+, will launch in the U.S. on Thursday, March 4. The service at present is known as CBS All Access.

ViacomCBS will also bring Paramount+ to international markets with initial debuts in Latin America on March 4, 2021; the Nordics on March 25, 2021; and Australia in mid-2021. The “CBS All Access” service in Canada will be rebranded to Paramount+ on March 4, and an expanded offering will be available later in the year.

Additionally, the company will host an investor event and issue fourth quarter and full year financial results for the period ending December 31, 2020 on Wednesday, February 24. The presentation will deliver a comprehensive overview of the company’s streaming strategy, including Paramount+, Pluto TV, and Showtime OTT