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ViacomCBS Consumer Producers has entered into agreements with multiple global licensees to create face masks featuring inconic characters from various Nickelodeon properies including “SpongeBob SquarePants,” “PAW Patrol,” and “Blue’s Blues & You!” The reusable masks, which are not for medical use, will be available through major retail outlets worldwide later in the summer.
“ViacomCBS is proud to support Save the Children and its COVID-19 Global Response by donating 100% of our proceeds from this new face mask initiative,” says Pam Kaufman, President, ViacomCBS Consumer Products. “During this unprecedented time, we hope Nickelodeon’s beloved characters and iconic brands will provide solace and ultimately make these new circumstances more manageable.”
“We are grateful to ViacomCBS for choosing Save the Children as one of its charity partners for this campaign, which will raise vital funds to support children hardest hit by the COVID-19 pandemic,” said Janti Soeripto, President and CEO of Save the Children. “As the virus continues to take hold around the world, we are seeing its devastating impact on children’s lives everywhere, especially among children already at risk. From Appalachia to the refugee settlement camps in Lebanon, South Sudan and Bangladesh, the pandemic has uprooted children’s routines, disrupted their schooling and is affecting their mental health and well-being.”
Save the Children is keeping kids in the U.S. and around the world healthy, educated and protected during the COVID-19 crisis. The organization is working in communities to provide food, learning resources, healthcare, and hygiene information and training to reduce the spread of the virus. All ViacomCBS proceeds from the sales of Nickelodeon face masks will benefit Save the Children’s COVID-19 Global Response and will be redistributed to the region where the mask was purchased. Many licensees producing Nickelodeon face masks have also committed to make charitable contributions to Save the Children.
Face masks for Nickelodeon and additional ViacomCBS properties will be sold at numerous global retailers as well as sites for “SpongeBob,” MTV, CBS and “Star Trek” with proceeds to benefit philanthropic causes.