Wazdan has signed a deal with Betsson Group to integrate its extensive and entertaining slots into the brand’s casinos. This partnership aims to help Wazdan achieve its long-term objective – to become one of the world’s leaders in providing online casino services and be a top provider on site like Casino ICE. And there’s no better way to do this than partnering with Betsson Group, the leading operator in the Baltic region.
Speaking on the partnership, Andrzej Hyla – the Chief Commercial Officer at Wazdan – expressed his excitement to have inked the deal, which would see their company off to a great start in 2022.
“We have a very close working relationship with Betsson, and we’re delighted to be taking our portfolio live on their Russian-language Betsafe. It has been an extremely strong start to the year for us, and we’re delighted to keep our momentum going with this expansion.”
Kaido Ulejev, Betsson Group’s Commercial Director CEECA, was equally delighted and excited about the partnership and the future.
“Our Betsafe brand is celebrating its 16th birthday this month, and we believe Wazdan games can add real value to our newly launched Russian-language website. We look forward to seeing how the localized games are received in Lithuania by our customers.”
“We’ve enjoyed a fantastic partnership with Wazdan since our first deal in 2020, and their portfolio has gone from strength to strength.”
Betsson Group Is a Dominant Force in Gambling Across the Baltics and Beyond
Betsson Group has become the largest online gambling operator in the Baltics since venturing into it in 2016. They first acquired a local company in Lithuania and have since expanded to Estonia and Latvia. Today, they employ more than 150 people across its sportsbook, casino, and other products.
Outside the Baltics, Betsson Group operates in more than 12 countries and employs more than 2000 people. It is a member of the G4 (The Global Gambling Guidance Group), European Gaming and Betting Association (EGBA), and ESSA (Sports Betting Integrity).
The company’s vision is to offer an all-around customer experience in the iGaming industry. They do this by listening, learning from their patrons, and striving to exceed their expectations.
Betsson AB’s offices are in Stockholm, Sweden, though their operational headquarters are in Ta’ Xbiex, Malta.
One of the software developers that has actively been developing fresh, entertaining, and futuristic slot machine games for the last decade is Wazdan. The idea to breathe new life in the iGaming industry was borne in 2010. A group of software developers, gamers, and mathematicians teamed up to develop slots that were more appealing and fun to play.
More than a decade later, Wazdan has established itself as a reliable casino game supplier with a special focus on online slots and Remote Gaming Servers. Their slogan is simple and clean; “PASSION FOR GAMES.” This is seen in their nicely designed online slots teeming with colour, fun, and entertaining in-game bonus features.
Wazdan ensures that all their slots are designed and developed in-house. The result is a more personalized touch to these games, which improves the games’ overall user experience and entertainment aspect.
Wazdan is licensed and regulated in 20 jurisdictions, including several European countries, South America, and the Americas. Their latest venture comes after they signed a deal with the Alcohol and Gaming Commission of Ontario. This allows them to offer their games to the newly regulated Ontario online gambling niche.
You may know Wazdan for such amazing gaming mechanics as “Hold the Jackpot.” In this bonus round, you get three initiative Bonus spins, during which you have a chance to collect a jackpot. The catch is that the Bonus spins count only if you didn’t get a Coin to collect. In other cases, you can spin the reels till all slots are filled with jackpot coins.
The Baltic Market Stagnates
With very flexible laws, online gambling has been a significant source of revenue for the Baltic economy. In the 2020 financial year, it was the online gambling niche of the Baltic region that recorded substantial growth compared to the land-based sector.
Like many other countries, the dire financial records can be attributed to the fact that many land-based casinos were shut down to curb the spread of the COVID-19 virus. And while some managed to recover after that, others shut down completely. This is especially true for those that had already been struggling even before the onset of the pandemic.
In 2022, it would be interesting to see if this is going to be a long-term trend or a fad due to the Covid-19 pandemic.