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Wednesday Final Nationals: ‘Marlon’ on NBC Tops Summer Scripted Debuts Among Young Adults

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Most of Wednesday night’s key figures were led by NBC: total viewers (6.09 million), adults 18-49 (1.3 rating/5 share), and adults 25-54 (1.7/6). Leading out of this season’s first live results edition of “America’s Got Talent”, “Marlon” premiered as the #1 top-rated premiere among 11 new or returning original scripted series this summer on the Big 4 networks. It also ranks as the second most-watched new summer comedy premiere on the Big 4 in 10 years (since CBS’ “Creature Comforts” average 6.191 million Monday, June 4, 2007), trailing over that span only the regular-slot debut of ABC’s “Downward Dog” (5.735 million on May 23, 2017).

ABC won among adults 18-34 (0.8/4). The “CMA Music Festival” reached a three-year high in total viewers and helped generate ABC’s biggest summertime non-sports oriented audience on a Wednesday night in nearly 7 years and equaled its best Adult 18-49 rating in over 3 years – since 9/1/10 and 6/20/14, respectively.

Prime time half-hour breakdowns for “CMA Music Festival” in household rating/share and total viewers (adults 18-34, adults 18-49 and adults 25-54 rating/share), were as follows:

8:00 3.0/6, 4.692 million (0.6/4, 0.9/4, 1.2/5)

8:30 3.0/6, 4.834 million (0.7/4, 1.0/4, 1.4/5)

9:00 4.3/8, 7.028 million (1.0/5, 1.5/6, 2.0/7)

9:30 4.1/7, 6.621 million (0.9/5, 1.4/6, 1.9/6)

10:00 3.7/7, 5.870 million (0.8/5, 1.3/5, 1.8/6)

10:30 3.4/7, 5.511 million (0.7/4, 1.1/5, 1.5/5)

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Wednesday, August 16, 2017
ABC PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 3.6/7 5743 0.8/4 1.2/5 1.6/6
8:00 CMA Music Fest (s) 253 92 3.6/7 5743 0.8/4 1.2/5 1.6/6
CBS PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.5/5 4027 0.6/3 0.9/4 1.2/4
8:00 Big Brother 19 254 93 3.7/7 6269 1.3/8 1.9/8 2.4/9
9:00 Salvation 254 93 1.9/4 2905 0.3/1 0.4/2 0.6/2
NBC PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 3.7/7 6094 0.7/4 1.3/5 1.7/6
8:00 America’s Got Talent 245 93 6.5/12 10890 1.3/7 2.1/9 2.8/10
9:00 Marlon (p) 245 93 3.2/6 5277 0.8/4 1.3/5 1.7/6
9:30 Marlon (p) 245 93 2.6/5 4045 0.6/3 1.0/4 1.4/4
10:00 Law & Order: SVU (r) 243 93 1.8/4 2731 0.3/2 0.6/2 0.8/3
Fox PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 1.5/3 2386 0.4/2 0.7/3 1.0/3
8:00 MasterChef 258 92 1.9/4 3110 0.6/3 1.0/4 1.2/4
9:00 The F Word with Gordon Ramsay 258 92 1.0/2 1662 0.3/2 0.5/2 0.7/2
CW PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 0.4/1 646 0.1/1 0.2/1 0.2/1
8:00 Arrow (r) 250 90 0.5/1 663 0.1/1 0.2/1 0.2/1
9:00 Supernatural (r) 250 90 0.4/1 629 0.1/1 0.2/1 0.3/1
Univision PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.9/2 1528 0.5/2
7:00 La Rosa de Guadalupe 0.9/2 1661 0.6/3
8:00 Enamorándome de Ramón 0.8/1 1518 0.5/2
9:00 La Doble Vida de Estela Carrillo 0.9/2 1608 0.5/2
10:00 La Tierra Prometida 0.9/2 1460 0.4/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.3/1 479 0.2/1
7:00 La Candidata 0.2/0 272 0.1/0
8:00 Totalmente Diva 0.3/1 494 0.2/1
9:00 Totalmente Diva 0.3/1 482 0.2/1
10:00 Rosario Tijeras 0.3/1 460 0.2/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.1/2 1810 0.7/4 0.8/3
7:00 Caso Cerrado: Edición Estelar 1.0/2 1571 0.3/2 0.4/2
8:00 Jenni Rivera: Mariposa de Barrio 1.0/2 1760 0.6/3 0.6/3
9:00 Sin Senos Sí Hay Paraíso 1.0/2 1704 0.7/4 0.7/3
10:00 El Señor de Los Cielos V 1.1/2 1965 0.8/5 0.9/4

Sub-Demo Breakdowns – Wednesday 8/16/17

“CMA Music Fest” (ABC)
Women 18-34: 1.1/5
Men 18-34: 0.5/3
Women 18-49: 1.6/6
Men 18-49: 0.9/4

“Big Brother 19” (CBS)
Women 18-34: 1.7/8
Men 18-34: 1.0/7
Women 18-49: 2.3/9
Men 18-49: 1.6/8

“Salvation” (CBS)
Women 18-34: 0.3/2
Men 18-34: 0.2/1
Women 18-49: 0.5/2
Men 18-49: 0.4/2

“America’s Got Talent” (NBC)
Women 18-34: 1.4/7
Men 18-34: 1.1/7
Women 18-49: 2.4/10
Men 18-49: 1.9/9

“Marlon” (NBC, 9:00 p.m.)
Women 18-34: 0.9/4
Men 18-34: 0.7/4
Women 18-49: 1.4/5
Men 18-49: 1.1/5

“Marlon” (NBC, 9:30 p.m.)
Women 18-34: 0.6/3
Men 18-34: 0.5/3
Women 18-49: 1.1/4
Men 18-49: 0.8/4

“MasterChef” (Fox)
Women 18-34: 0.6/3
Men 18-34: 0.5/4
Women 18-49: 1.0/4
Men 18-49: 0.9/4

“The F Word with Gordon Ramsay” (Fox)
Women 18-34: 0.3/2
Men 18-34: 0.3/2
Women 18-49: 0.6/2
Men 18-49: 0.5/2

“Snowfall” (FX)
0.53 household rating
0.814 million viewers
0.41 adults 18-49 rating
Women 18-34: 0.31
Men 18-34: 0.42
Women 18-49: 0.34
Men 18-49: 0.49

“Suits” (USA)
0.96 household rating
1.466 million viewers
0.41 adults 18-49 rating
Women 18-34: 0.30
Men 18-34: 0.28
Women 18-49: 0.45
Men 18-49: 0.38

“The Sinner” (USA)
1.13 household rating
1.643 million viewers
0.51 adults 18-49 rating
Women 18-34: 0.42
Men 18-34: 0.18
Women 18-49: 0.68
Men 18-49: 0.33

“Greenleaf” (OWN)
0.88 household rating
1.247 million viewers
0.36 adults 18-49 rating
Women 18-34: 0.29
Men 18-34: 0.15
Women 18-49: 0.50
Men 18-49: 0.23

“Younger” (TV Land)
0.51 household rating
0.698 million viewers
0.21 adults 18-49 rating
Women 18-34: 0.25
Men 18-34: 0.09
Women 18-49: 0.33
Men 18-49: 0.09

Cable Rankings – Wednesday 8/16/17
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Wednesday, August 16:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
82 63 WAHLBURGERS A&E 9:00 PM 30 528 0.19
79 50 WAHLBURGERS A&E 9:30 PM 31 554 0.22
81 59 KING OF THE HILL ADSM 8:00 PM 30 541 0.20
70 45 AMERICAN DAD ADSM 8:30 PM 30 611 0.24
40 17 CLEVELAND SHOW ADSM 9:00 PM 30 896 0.38
29 9 AMERICAN DAD ADSM 9:30 PM 30 1105 0.52
27 8 BOB’S BURGERS ADSM 10:00 PM 30 1179 0.57
23 4 BOB’S BURGERS ADSM 10:30 PM 30 1335 0.67
83 93 TREEHOUSE MASTERS APL 9:00 PM 60 524 0.14
93 84 BET MOVIE OF THE WEEK: BAD BOYS (1995) BET 8:00 PM 180 361 0.15
89 84 REAL HOUSEWIVES OF NYC BRAVO 8:00 PM 60 414 0.15
17 6 REAL HOUSEWIVES OF NYC BRAVO 9:00 PM 60 1616 0.59
80 63 ODD MOM OUT BRAVO 10:00 PM 30 543 0.19
98 76 SOUTH PARK CMDY 8:00 PM 30 298 0.16
99 76 SOUTH PARK CMDY 8:30 PM 30 297 0.16
92 63 SOUTH PARK CMDY 9:00 PM 30 374 0.19
87 55 SOUTH PARK CMDY 9:30 PM 30 423 0.21
87 50 SOUTH PARK CMDY 10:00 PM 30 423 0.22
86 39 SOUTH PARK CMDY 10:30 PM 30 477 0.25
14 16 ANDERSON COOPER 360 CNN 8:00 PM 60 1667 0.39
19 20 ANDERSON COOPER 360 CNN 9:00 PM 60 1517 0.35
18 23 CNN TONIGHT CNN 10:00 PM 60 1580 0.34
34 59 ALASKAN BUSH PEOPLE DISC 8:00 PM 60 1016 0.20
4 9 ALASKAN BUSH PEOPLE DISC 9:00 PM 61 2436 0.52
28 38 ALASKAN BUSH PEOPLE DISC 10:01 PM 61 1134 0.26
47 63 PJ MASKS DISJR 8:00 PM 25 808 0.19
67 76 PJ MASKS DISJR 8:30 PM 25 628 0.16
54 93 BUNK’D DSNY 8:30 PM 30 742 0.14
36 69 RAVEN’S HOME DSNY 9:00 PM 30 963 0.18
41 84 ANDI MACK DSNY 9:30 PM 30 892 0.15
44 93 K.C. UNDERCOVER DSNY 10:30 PM 30 865 0.14
68 59 HOLLYWOOD MEDIUM E! 9:00 PM 60 618 0.20
45 45 MLB WEDNESDAY NIGHT – EARLY: N.Y. YANKEES @ N.Y. METS (0.59 HH, 0.19 A18-34) ESPN 7:00 PM 205 855 0.24
59 39 SPORTSCENTER PRIME (0.46 HH, 0.20 A18-34) ESPN 10:25 PM 35 702 0.25
71 47 GUY’S GROCERY GAMES FOOD 8:00 PM 60 596 0.23
62 39 GUY’S GROCERY GAMES FOOD 9:00 PM 60 691 0.25
48 39 COOKS VS. CONS FOOD 10:00 PM 60 785 0.25
5 33 TUCKER CARLSON TONIGHT FOXNC 8:00 PM 60 2432 0.29
7 29 THE FIVE FOXNC 9:00 PM 60 2312 0.30
3 29 HANNITY FOXNC 10:00 PM 60 2455 0.30
90 76 BIG SCREEN MOVIE: HARRY POTTER AND THE DEATHLY HALLOWS PART 2 FRFM 7:45 PM 195 390 0.16
42 17 FX MOVIE PRIME: IRON MAN 3 FX 7:00 PM 180 891 0.38
46 14 SNOWFALL FX 10:00 PM 61 814 0.41
76 93 FAMILY FEUD (HARVEY) GSN 8:30 PM 30 576 0.14
66 63 THE MIDDLE HALL 10:30 PM 30 650 0.19
31 50 PROPERTY BROTHERS HGTV 8:00 PM 60 1056 0.22
16 34 PROP BROS BUY AND SELL HGTV 9:00 PM 60 1624 0.28
12 28 HOUSE HUNTERS HGTV 10:00 PM 30 1764 0.31
13 25 HOUSE HUNTERS INTERNATIONAL HGTV 10:30 PM 30 1694 0.33
35 55 TIME MACHINE HIST 8:00 PM 122 969 0.21
26 47 AMERICAN PICKERS: BEST OF HIST 10:02 PM 64 1200 0.23
39 71 HOMICIDE HUNTER LT JOE KENDA ID 8:00 PM 60 905 0.17
22 29 THE PERFECT MURDER ID 9:00 PM 60 1339 0.30
24 20 MURDER BY NUMBERS ID 10:00 PM 60 1276 0.35
43 36 LW LA: COUPLES RETREAT LIF 9:00 PM 62 883 0.27
10 39 ALL IN W/ CHRIS HAYES MSNBC 8:00 PM 60 2012 0.25
1 13 RACHEL MADDOW SHOW MSNBC 9:00 PM 60 3247 0.43
2 26 LAST WORD W/ L. O’DONNELL MSNBC 10:00 PM 60 2542 0.32
96 76 CATFISH: THE TV SHOW SSN6B MTV 9:00 PM 60 320 0.16
69 29 CATFISH: THE TV SHOW SSN6B MTV 10:00 PM 62 615 0.30
32 50 THUNDERMANS NICK 8:00 PM 30 1052 0.22
38 69 THUNDERMANS NICK 8:30 PM 30 945 0.18
50 50 FULL HOUSE NAN 9:00 PM 33 765 0.22
51 47 FULL HOUSE NAN 9:33 PM 30 764 0.23
49 39 FULL HOUSE NAN 10:03 PM 33 774 0.25
53 36 FULL HOUSE NAN 10:36 PM 33 746 0.27
73 84 PEPPA PIG NKJR 8:00 PM 30 585 0.15
65 71 PEPPA PIG NKJR 8:30 PM 30 652 0.17
60 59 PAW PATROL NKJR 9:00 PM 30 698 0.20
52 55 PAW PATROL NKJR 9:30 PM 30 756 0.21
57 71 PAW PATROL NKJR 10:00 PM 24 723 0.17
64 76 PAW PATROL NKJR 10:24 PM 24 656 0.16
77 93 BLAZE NKJR 10:48 PM 24 573 0.14
72 93 GREENLEAF OWN 9:00 PM 60 592 0.14
25 19 GREENLEAF OWN 10:00 PM 60 1247 0.36
84 93 BATTLEBOTS SCI 10:04 PM 62 516 0.14
74 84 COPS (O) SPIKE 10:00 PM 30 581 0.15
75 76 COPS SPIKE 10:30 PM 30 578 0.16
20 9 THE BIG BANG THEORY TBS 8:00 PM 30 1514 0.52
11 5 THE BIG BANG THEORY TBS 8:30 PM 30 1888 0.64
9 3 THE BIG BANG THEORY TBS 9:00 PM 30 2088 0.68
8 2 THE BIG BANG THEORY TBS 9:30 PM 30 2256 0.73
6 1 THE BIG BANG THEORY TBS 10:00 PM 30 2317 0.84
37 23 FULL FRONTAL WITH SAMANTHA BEE TBS 10:30 PM 30 947 0.34
58 84 NY ER TLC 9:30 PM 30 712 0.15
56 71 NY ER TLC 10:00 PM 30 733 0.17
55 84 NY ER TLC 10:30 PM 30 739 0.15
85 76 TNT BIG PICTURE MOVIES TNT 8:00 PM 181 495 0.16
94 84 IMPRACTICAL JOKERS TRU 8:00 PM 30 348 0.15
97 93 IMPRACTICAL JOKERS TRU 8:30 PM 30 310 0.14
95 71 IMPRACTICAL JOKERS TRU 9:00 PM 30 342 0.17
91 63 IJ: INSIDE JOKES TRU 9:30 PM 30 386 0.19
100 84 I’M SORRY TRU 10:00 PM 30 287 0.15
60 55 YOUNGER TVL 10:00 PM 36 698 0.21
33 26 LAW & ORDER: SVU USA 8:00 PM 60 1017 0.32
21 14 SUITS USA 9:00 PM 61 1466 0.41
15 12 THE SINNER USA 10:01 PM 61 1643 0.51
30 7 BLACK INK CREW CHICAGO 3 VH1 8:00 PM 60 1060 0.58
63 20 SIGNED VH1 9:00 PM 60 658 0.35
78 34 BLACK INK CREW CHICAGO 3 VH1 10:00 PM 60 556 0.28

Source: Live+Same Day data, Nielsen Media Research

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    • Friends (Nick-at-Nite, 8/16 11:09-11:42 p.m.)
      – 751,000 viewers
      – 0.29 adults 18-49 rating

      Friends (Nick-at-Nite, 8/16 11:42 p.m.-12:15 a.m.)
      – 769,000 viewers
      – 0.31 adults 18-49 rating

      Friends (Nick-at-Nite, Late 8/16-Early 8/17 12:15-12:48 a.m.)
      – 770,000 viewers
      – 0.33 adults 18-49 rating

      Friends (Nick-at-Nite, Late 8/16-Early 8/17 12:48-1:21 a.m.)
      – 778,000 viewers
      – 0.35 adults 18-49 rating

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    • Salvation (CBS, 8/16) in total viewers (adults 18-49 rating/share)

      9:00 3.189 million (0.6/2)
      9:30 2.919 million (0.4/2)
      10:00 2.781 million (0.4/2)
      10:30 2.733 million (0.4/2)

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