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Wednesday Final Nationals: NBC Wins Prime Time with ‘Hairspray Live’ Despite Drawing at Live Musical Lows To-Date

NBC’s annual tradition of live musicals helped the network win Wednesday night all around with this year’s “Hairspray Live.” The star-studded cast featured Maddie Baillio, Harvey Fierstein, Martin Short, Ariana Grande, Jennifer Hudson, Derek Hough, Kristin Chenoweth and Andrea Martin.

Hairspray Live” delivered 9.05 million viewers and a 2.3 rating/8 share among adults 18-49 — this marks lows for a live musical telecast to-date on any network (NBC or Fox). Its half-hour breakdowns in total viewers (adults 18-34, adults 18-49 and adults 25-54 rating/share), were as follows:

8:00 10.476 million (2.2/10, 2.5/9, 2.8/9)

8:30 10.374 million (2.3/10, 2.6/9, 2.9/8)

9:00 9.318 million (2.3/10, 2.4/8, 2.7/8)

9:30 8.667 million (2.1/9, 2.3/8, 2.5/7)

10:00 7.712 million (2.0/9, 2.0/7, 2.2/7)

10:30 7.408 million (1.9/9, 2.0/7, 2.1/7)

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Wednesday, December 7, 2016
ABC PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 3.0/5 4814 0.6/3 1.2/4 1.7/5
8:00 The Goldbergs 247 94 3.3/6 5401 0.8/4 1.5/6 2.1/6
8:30 Speechless 249 94 2.7/5 4593 0.7/3 1.3/4 1.8/5
9:00 Modern Family (r) 249 94 2.6/4 4298 0.6/3 1.2/4 1.6/5
9:31 black-ish 249 94 2.7/5 4219 0.6/3 1.2/4 1.7/5
10:00 Designated Survivor 249 94 3.4/6 5184 0.5/2 1.1/4 1.6/5
CBS PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 4.8/8 7670 0.8/3 1.4/5 2.1/6
8:00 Survivor: Millennials vs. Gen X 255 94 5.1/9 8496 0.9/4 1.7/6 2.5/8
9:00 Criminal Minds 255 94 4.9/8 7768 0.8/3 1.3/5 2.0/6
10:00 Code Black 255 94 4.4/8 6747 0.6/3 1.1/4 1.7/5
NBC PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 5.2/9 9045 2.1/9 2.2/8 2.5/8
8:00 Hairspray Live! (s) (thru 10:54) 245 94 5.4/9 9045 2.1/9 2.3/8 2.6/8
Fox PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 4.1/7 6627 1.3/6 1.9/7 2.4/7
8:00 Lethal Weapon 254 94 3.9/7 6257 0.9/4 1.4/5 1.9/6
9:00 Empire 254 94 4.4/7 6997 1.8/8 2.5/8 2.9/8
CW PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 0.9/1 1395 0.4/2 0.5/2 0.6/2
8:00 Arrow 247 91 1.2/2 1944 0.6/3 0.7/2 0.8/2
9:00 Frequency 247 91 0.6/1 847 0.2/1 0.2/1 0.3/1
Univision PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.1/2 2056 0.7/3
7:00 La Rosa de Guadalupe 1.1/2 2096 0.8/3
8:00 Despertar Contigo 1.0/2 1943 0.7/2
9:00 Vino el Amor 1.2/2 2237 0.8/3
10:03 El Color de la Pasión 1.2/2 1974 0.7/3
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.3/0 559 0.2/1
7:00 Qué Pobres Tan Ricos 0.2/0 344 0.1/1
8:00 Moisés y Los Diez Mandamientos 0.5/1 929 0.4/1
9:00 La Viuda Negra 0.2/0 479 0.2/1
10:00 Bloque de Búsqueda 0.1/0 268 0.1/0
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.0/2 1766 0.7/3
7:00 Caso Cerrado: Edición Estelar 1.1/2 1728 0.4/2
8:00 Silvana Sin Lana 0.9/1 1430 0.5/2
9:00 La Doña 0.9/2 1651 0.6/2
10:00 El Chema 1.1/2 2217 1.0/4

Sub-Demo Breakdowns – Wednesday 12/07/16

The Goldbergs” (ABC)
Women 18-34: 0.8/3
Men 18-34: 0.7/4
Women 18-49: 1.7/6
Men 18-49: 1.4/5

Speechless” (ABC)
Women 18-34: 0.7/3
Men 18-34: 0.7/3
Women 18-49: 1.4/5
Men 18-49: 1.2/4

black-ish” (ABC)
Women 18-34: 0.7/3
Men 18-34: 0.5/2
Women 18-49: 1.4/4
Men 18-49: 1.1/4

Designated Survivor” (ABC)
Women 18-34: 0.5/2
Men 18-34: 0.6/3
Women 18-49: 1.1/4
Men 18-49: 1.1/4

Survivor: Millennials vs. Gen X” (CBS)
Women 18-34: 1.1/5
Men 18-34: 0.7/3
Women 18-49: 2.1/7
Men 18-49: 1.4/5

Criminal Minds” (CBS)
Women 18-34: 1.1/4
Men 18-34: 0.5/2
Women 18-49: 1.8/6
Men 18-49: 0.9/3

Code Black” (CBS)
Women 18-34: 0.7/3
Men 18-34: 0.4/2
Women 18-49: 1.4/5
Men 18-49: 0.7/3

Hairspray Live!” (NBC)
Women 18-34: 2.9/12
Men 18-34: 1.4/7
Women 18-49: 3.1/10
Men 18-49: 1.5/6

Lethal Weapon” (Fox)
Women 18-34: 1.0/4
Men 18-34: 0.7/4
Women 18-49: 1.6/5
Men 18-49: 1.3/5

Empire” (Fox)
Women 18-34: 2.3/9
Men 18-34: 1.4/7
Women 18-49: 3.2/10
Men 18-49: 1.8/6

Arrow” (CW)
Women 18-34: 0.5/2
Men 18-34: 0.7/3
Women 18-49: 0.6/2
Men 18-49: 0.8/3

Frequency” (CW)
Women 18-34: 0.1/1
Men 18-34: 0.2/1
Women 18-49: 0.2/1
Men 18-49: 0.3/1

South Park” (Comedy Central)
1.04 household rating
1.817 million viewers
1.08 adults 18-49 rating
Women 18-34: 0.83
Men 18-34: 1.92
Women 18-49: 0.62
Men 18-49: 1.55

Legends” (Comedy Central)
0.40 household rating
0.628 million viewers
0.33 adults 18-49 rating
Women 18-34: 0.31
Men 18-34: 0.56
Women 18-49: 0.24
Men 18-49: 0.42

Vikings” (History, 9 p.m.)
1.17 household rating
1.943 million viewers
0.54 adults 18-49 rating
Women 18-34: 0.23
Men 18-34: 0.40
Women 18-49: 0.44
Men 18-49: 0.64

Duck Dynasty” (A&E)
0.71 household rating
1.176 million viewers
0.39 adults 18-49 rating
Women 18-34: 0.21
Men 18-34: 0.26
Women 18-49: 0.30
Men 18-49: 0.48

Going Si-Ral” (A&E)
0.52 household rating
0.881 million viewers
0.26 adults 18-49 rating
Women 18-34: 0.15
Men 18-34: 0.14
Women 18-49: 0.20
Men 18-49: 0.31

Wahlburgers” (A&E, 10:01)
0.43 household rating
0.669 million viewers
0.22 adults 18-49 rating
Women 18-34: 0.17
Men 18-34: 0.11
Women 18-49: 0.21
Men 18-49: 0.22

Total Divas” (E!)
0.38 household rating
0.563 million viewers
0.26 adults 18-49 rating
Women 18-34: 0.36
Men 18-34: 0.14
Women 18-49: 0.36
Men 18-49: 0.16

The Real World: Bad Blood” (MTV)
0.24 household rating
0.352 million viewers
0.22 adults 18-49 rating
Women 18-34: 0.33
Men 18-34: 0.15
Women 18-49: 0.28
Men 18-49: 0.15

Younger” (TV Land)
0.46 household rating
0.648 million viewers
0.20 adults 18-49 rating
Women 18-34: 0.13
Men 18-34: 0.05
Women 18-49: 0.30
Men 18-49: 0.10

Incorporated” (Syfy)
0.34 household rating
0.539 million viewers
0.18 adults 18-49 rating
Women 18-34: 0.11
Men 18-34: 0.11
Women 18-49: 0.13
Men 18-49: 0.23

NBA Regular Season: Cleveland @ New York” (ESPN, 8:00-10:35 p.m.)
1.20 household rating
1.827 million viewers
0.74 adults 18-49 rating
Women 18-34: 0.38
Men 18-34: 1.25
Women 18-49: 0.37
Men 18-49: 1.12

NBA Regular Season: Golden State @ L.A. Clippers” (ESPN, 10:35 p.m.-1:13 a.m.)
1.51 household rating
2.365 million viewers
1.02 adults 18-49 rating
Women 18-34: 0.45
Men 18-34: 1.66
Women 18-49: 0.50
Men 18-49: 1.54

Women’s College Basketball: Connecticut vs. Notre Dame” (ESPN2, 7:00-9:00 p.m.)
0.50 household rating
0.729 million viewers
0.16 adults 18-49 rating
Women 18-34: 0.09
Men 18-34: 0.11
Women 18-49: 0.13
Men 18-49: 0.19

Men’s College Basketball: Davidson vs. North Carolina” (ESPN2, 9:00-11:11 p.m.)
0.37 household rating
0.559 million viewers
0.18 adults 18-49 rating
Women 18-34: 0.13
Men 18-34: 0.15
Women 18-49: 0.14
Men 18-49: 0.22

NHL Regular Season: Boston @ Washington” (NBCSN, 8:03-10:56 p.m.)
0.28 household rating
0.454 million viewers
0.14 adults 18-49 rating
Women 18-34: 0.10
Men 18-34: 0.18
Women 18-49: 0.09
Men 18-49: 0.20

Source: Live+Same Day data, Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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  1. Live+3 vs. Live+SD data for Wednesday 12/07/2016

    Adults 18-49
    …………………………….. L+SD … L+3
    Goldbergs ………………. 1.53 … 2.11
    Speechless …………….. 1.29 … 1.73
    Modern Family-r ……… 1.16 … 1.23
    black-ish ………………… 1.22 … 1.78
    Designated Survivor …. 1.12 … 2.20
    Survivor ………………….. 1.74 … 2.28
    Criminal Minds ………… 1.35 … 2.12
    Code Black …………….. 1.09 … 1.61
    Hairspray Live! ………… 2.30 … 2.76
    Lethal Weapon ………… 1.41 … 2.00
    Empire ……………………. 2.47 … 3.51
    Arrow ……………………… 0.68 … 1.01
    Frequency ……………….. 0.23 … 0.31

    PROGRAMMINGINSIDER.COM

    Total Viewers (000)
    …………………………….. L+SD … L+3
    Goldbergs ………………. 5402 … 6673
    Speechless …………….. 4593 … 5853
    Modern Family-r ……… 4299 … 4587
    black-ish ………………… 4220 … 5884
    Designated Survivor … 5185 .. 10142
    Survivor …………………. 8498 .. 10057
    Criminal Minds ……….. 7770 .. 10466
    Code Black …………….. 6749 … 9632
    Hairspray Live! ……….. 9046 .. 10538
    Lethal Weapon ……….. 6257 … 8298
    Empire …………………… 6998 … 9598
    Arrow …………………….. 1935 … 2675
    Frequency ……………….. 847 … 1196