Wednesday Final Nationals: USA Men’s Basketball Lifts NBCSN to its Best Rio Olympics Prime Time To-Date

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From NBC Sports Group (full press release): For Wednesday’s primetime coverage, NBC Olympics’ Total Audience Delivery — calculating average minute viewing across broadcast, cable, and digital — averaged a 16.5 household rating with 28.6 million viewers.

On the downside, the night did mark a 7-percent decline in viewership from the first Wednesday in London 2012 (30.8 million on August 1, 2012) when it had aired solely on NBC.

On Wednesday, NBC Olympics’ live streaming for Rio 2016 topped ONE BILLION minutes (1.05 billion) – the first time the threshold has ever been crossed for an Olympics. The 1.05 billion minutes of live streaming via NBCOlympics.com and the NBC Sports app is up 232 percent from the equivalent day in London. This milestone comes one day after NBCOlympics’ live streaming for the Rio Olympics surpassed the ENTIRE London Games.

The NBC telecast was highlighted by Katie Ledecky and the U.S. women capturing gold in the 200m freestyle relay final; Michael Phelps and Ryan Lochte competing in the men’s 200m IM semifinal; Australia’s Kyle Chalmers outdueling Team USA’s Nathan Adrian in the men’s 100m free final; and American Josh Prenot earning a silver medal in the men’s 200 breaststroke final.

NBCSN on Wednesday night delivered its best primetime numbers of the Rio Olympics. The network’s live coverage – featuring the second half of the U.S. men’s basketball team’s 10-point win over Australia and the Brazil-Denmark men’s soccer match — averaged 1.9 million viewers.

The U.S. Men’s Basketball team’s win over Australia averaged 3.4 million viewers on NBCSN – topping each of the team’s games on the network at the London Olympics. The Brazil-Denmark Men’s Soccer match, which immediately followed basketball, averaged 1.3 million viewers to rank as the most-watched Men’s Soccer match of the Rio Games.

TOP 10 METERED MARKETS FOR NBC WEDNESDAY PRIMETIME:

1. Salt Lake City 24.4/44
2. Denver 22.3/42
3. Indianapolis 20.0/33
4. St. Louis 19.4/32
5. Columbus 19.2/32
6. Minneapolis 18.8/34
7. Austin 18.7/34
8. Baltimore 18.3/32
9. Cincinnati 18.1/30
T10. Houston 18.0/30
T10. Kansas City 18.0/31

Half-hours for ‬“Rio 2016 Summer Olympics-Wednesday” were, as follows:

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
	Wednesday, August 10, 2016
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.4/2	1997	0.4/2	0.6/2	0.7/2
8:00	Fresh Off the Boat (r)	249	94	1.8/3	2531	0.4/2	0.6/2	0.8/3
8:30	Fresh Off the Boat (r)	249	94	1.5/3	2230	0.4/2	0.6/2	0.7/2
9:00	Fresh Off the Boat (r)	249	94	1.3/2	1955	0.4/2	0.6/2	0.7/2
9:30	Fresh Off the Boat (r)	249	94	1.2/2	1684	0.4/2	0.5/2	0.6/2
10:00	Modern Family (r)	249	94	1.3/2	1838	0.4/2	0.5/2	0.7/2
10:31	black-ish (r)	249	94	1.2/2	1737	0.4/2	0.5/2	0.7/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			2.5/4	3734	0.6/3	0.9/3	1.2/4
8:00	Big Brother 18	254	94	3.7/7	5913	1.1/6	1.8/7	2.2/7
9:00	Criminal Minds (r)	254	94	2.0/3	2913	0.3/1	0.6/2	0.8/2
10:00	American Gothic	255	94	1.7/3	2376	0.2/1	0.4/2	0.6/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			15.1/26	26447	5.6/25	7.7/27	9.4/28
8:00	Rio Summer Olympics (s) (thru 11:12)	242	94	15.1/27	26447	5.6/25	7.7/27	9.4/28
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.1/2	1776	0.4/2	0.6/2	0.7/2
8:00	MasterChef (r)	255	94	1.1/2	1722	0.3/2	0.6/2	0.7/2
9:00	MasterChef (r)	255	94	1.1/2	1830	0.4/2	0.6/2	0.8/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.8/1	1254	0.3/1	0.4/1	0.5/1
8:00	Penn & Teller: Fool Us	247	92	1.0/2	1426	0.3/1	0.4/1	0.5/1
9:00	Whose Line Is It Anyway?	247	92	0.7/1	1126	0.3/1	0.4/1	0.5/1
9:30	Whose Line Is It Anyway? (r)	247	92	0.7/1	1038	0.3/1	0.3/1	0.4/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.0/2	1822		0.6/2
7:00	La Rosa de Guadalupe			0.9/2	1599		0.5/2
8:00	Un Camino Hacia El Destino			1.2/2	2034		0.6/2
9:00	Tres Veces Ana			1.0/2	1825		0.6/2
10:00	Tres Veces Ana			0.9/2	1607		0.6/2
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.3/0	498		0.2/1
7:00	Mi Corazon es Tuyo			0.2/0	425		0.2/1
8:00	Moisés y Los Diez Mandamientos			0.3/1	642		0.2/1
9:00	La Ronca de Oro			0.3/1	620		0.2/1
10:00	El Príncipe			0.1/0	231		0.1/0

Sub-Demo Breakdowns – Wednesday 8/10/16

Cable Rankings – Wednesday 8/10/16

What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Wednesday, August 10:

Source: Live+Same Day data, Nielsen Media Research