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Wednesday Final Nationals: USA Men’s Basketball Lifts NBCSN to its Best Rio Olympics Prime Time To-Date

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From NBC Sports Group (full press release): For Wednesday’s primetime coverage, NBC Olympics’ Total Audience Delivery — calculating average minute viewing across broadcast, cable, and digital — averaged a 16.5 household rating with 28.6 million viewers.

On the downside, the night did mark a 7-percent decline in viewership from the first Wednesday in London 2012 (30.8 million on August 1, 2012) when it had aired solely on NBC.

On Wednesday, NBC Olympics’ live streaming for Rio 2016 topped ONE BILLION minutes (1.05 billion) – the first time the threshold has ever been crossed for an Olympics. The 1.05 billion minutes of live streaming via NBCOlympics.com and the NBC Sports app is up 232 percent from the equivalent day in London. This milestone comes one day after NBCOlympics’ live streaming for the Rio Olympics surpassed the ENTIRE London Games.

The NBC telecast was highlighted by Katie Ledecky and the U.S. women capturing gold in the 200m freestyle relay final; Michael Phelps and Ryan Lochte competing in the men’s 200m IM semifinal; Australia’s Kyle Chalmers outdueling Team USA’s Nathan Adrian in the men’s 100m free final; and American Josh Prenot earning a silver medal in the men’s 200 breaststroke final.

NBCSN on Wednesday night delivered its best primetime numbers of the Rio Olympics. The network’s live coverage – featuring the second half of the U.S. men’s basketball team’s 10-point win over Australia and the Brazil-Denmark men’s soccer match — averaged 1.9 million viewers.

The U.S. Men’s Basketball team’s win over Australia averaged 3.4 million viewers on NBCSN – topping each of the team’s games on the network at the London Olympics. The Brazil-Denmark Men’s Soccer match, which immediately followed basketball, averaged 1.3 million viewers to rank as the most-watched Men’s Soccer match of the Rio Games.

TOP 10 METERED MARKETS FOR NBC WEDNESDAY PRIMETIME:

1. Salt Lake City 24.4/44
2. Denver 22.3/42
3. Indianapolis 20.0/33
4. St. Louis 19.4/32
5. Columbus 19.2/32
6. Minneapolis 18.8/34
7. Austin 18.7/34
8. Baltimore 18.3/32
9. Cincinnati 18.1/30
T10. Houston 18.0/30
T10. Kansas City 18.0/31

Half-hours for ‬“Rio 2016 Summer Olympics-Wednesday” were, as follows:

‪8:00-8:30 
Household rating/Share: 11.5/21
Viewers: 19.639 million
adults 18-34: 3.9 rating/20 share
adults 18-49: 5.3 rating/21 share
adults 25-54: 6.5 rating/21 share

‪8:30-9:00 ‬
Household rating/Share: 13.8/24
Viewers: 24.231 million
adults 18-34: 5.2 rating/24 share
adults 18-49: 6.9 rating/25 share
adults 25-54: 8.3 rating/25 share

‪9:00-9:30 ‬
Household rating/Share: 16.1/27
Viewers: 28.608 million
adults 18-34: 6.0 rating/27 share
adults 18-49: 8.1 rating/28 share
adults 25-54: 10.0 rating/29 share

‪9:30-10:00 
Household rating/Share: 16.7/28
Viewers: 29.510 million
adults 18-34: 6.3 rating/27 share
adults 18-49: 8.7 rating/29 share
adults 25-54: 10.5 rating/29 share

‪10:00-10:30 
Household rating/Share: 16.5/29
Viewers: 28.998 million
adults 18-34: 6.3 rating/27 share
adults 18-49: 8.8 rating/30 share
adults 25-54: 10.6 rating/30 share

10:30-11:00
Household rating/Share: 15.9/29
Viewers: 27.693 million
adults 18-34: 6.0 rating/27 share
adults 18-49: 8.5 rating/30 share
adults 25-54: 10.3 rating/31 share

For mobile users, you may scroll this table horizontally.































* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Wednesday, August 10, 2016
ABC PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.4/2 1997 0.4/2 0.6/2 0.7/2
8:00 Fresh Off the Boat (r) 249 94 1.8/3 2531 0.4/2 0.6/2 0.8/3
8:30 Fresh Off the Boat (r) 249 94 1.5/3 2230 0.4/2 0.6/2 0.7/2
9:00 Fresh Off the Boat (r) 249 94 1.3/2 1955 0.4/2 0.6/2 0.7/2
9:30 Fresh Off the Boat (r) 249 94 1.2/2 1684 0.4/2 0.5/2 0.6/2
10:00 Modern Family (r) 249 94 1.3/2 1838 0.4/2 0.5/2 0.7/2
10:31 black-ish (r) 249 94 1.2/2 1737 0.4/2 0.5/2 0.7/2
CBS PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 2.5/4 3734 0.6/3 0.9/3 1.2/4
8:00 Big Brother 18 254 94 3.7/7 5913 1.1/6 1.8/7 2.2/7
9:00 Criminal Minds (r) 254 94 2.0/3 2913 0.3/1 0.6/2 0.8/2
10:00 American Gothic 255 94 1.7/3 2376 0.2/1 0.4/2 0.6/2
NBC PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 15.1/26 26447 5.6/25 7.7/27 9.4/28
8:00 Rio Summer Olympics (s) (thru 11:12) 242 94 15.1/27 26447 5.6/25 7.7/27 9.4/28
Fox PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.1/2 1776 0.4/2 0.6/2 0.7/2
8:00 MasterChef (r) 255 94 1.1/2 1722 0.3/2 0.6/2 0.7/2
9:00 MasterChef (r) 255 94 1.1/2 1830 0.4/2 0.6/2 0.8/2
CW PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.8/1 1254 0.3/1 0.4/1 0.5/1
8:00 Penn & Teller: Fool Us 247 92 1.0/2 1426 0.3/1 0.4/1 0.5/1
9:00 Whose Line Is It Anyway? 247 92 0.7/1 1126 0.3/1 0.4/1 0.5/1
9:30 Whose Line Is It Anyway? (r) 247 92 0.7/1 1038 0.3/1 0.3/1 0.4/1
Univision PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.0/2 1822 0.6/2
7:00 La Rosa de Guadalupe 0.9/2 1599 0.5/2
8:00 Un Camino Hacia El Destino 1.2/2 2034 0.6/2
9:00 Tres Veces Ana 1.0/2 1825 0.6/2
10:00 Tres Veces Ana 0.9/2 1607 0.6/2
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.3/0 498 0.2/1
7:00 Mi Corazon es Tuyo 0.2/0 425 0.2/1
8:00 Moisés y Los Diez Mandamientos 0.3/1 642 0.2/1
9:00 La Ronca de Oro 0.3/1 620 0.2/1
10:00 El Príncipe 0.1/0 231 0.1/0

Sub-Demo Breakdowns – Wednesday 8/10/16

Big Brother 18” (CBS)
Women 18-34: 1.5/7
Men 18-34: 0.8/4
Women 18-49: 2.2/8
Men 18-49: 1.4/6

American Gothic” (CBS)
Women 18-34: 0.3/1
Men 18-34: 0.2/1
Women 18-49: 0.5/2
Men 18-49: 0.4/1

Rio Summer Olympics” (NBC)
Women 18-34: 5.9/24
Men 18-34: 5.4/27
Women 18-49: 8.1/27
Men 18-49: 7.4/28

Penn & Teller: Fool Us” (CW)
Women 18-34: 0.3/1
Men 18-34: 0.2/1
Women 18-49: 0.3/1
Men 18-49: 0.4/2

Whose Line Is It Anyway?” (CW, 9pm)
Women 18-34: 0.3/1
Men 18-34: 0.3/2
Women 18-49: 0.4/1
Men 18-49: 0.4/1

Greenleaf” (OWN)
Women 18-34: 0.62
Men 18-34: 0.26
Women 18-49: 0.90
Men 18-49: 0.40

Suits” (USA)
Women 18-34: 0.26
Men 18-34: 0.37
Women 18-49: 0.34
Men 18-49: 0.44

Mr. Robot” (USA)
Women 18-34: 0.13
Men 18-34: 0.25
Women 18-49: 0.15
Men 18-49: 0.29

Tyrant” (FX)
Women 18-34: 0.14
Men 18-34: 0.16
Women 18-49: 0.17
Men 18-49: 0.22

Any Given Wednesday” (HBO)
Women 18-34: 0.09
Men 18-34: 0.12
Women 18-49: 0.08
Men 18-49: 0.19

Cable Rankings – Wednesday 8/10/16

What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Wednesday, August 10:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
99 77 DUCK DYNASTY A&E 8:00 PM 30 510 0.17
76 46 DUCK DYNASTY A&E 8:30 PM 30 646 0.23
33 15 DUCK DYNASTY A&E 9:00 PM 30 1142 0.44
37 18 DUCK DYNASTY A&E 9:30 PM 31 1036 0.38
75 33 WAHLBURGERS A&E 10:01 PM 31 650 0.26
54 23 KING OF THE HILL ADSM 8:00 PM 30 851 0.31
54 22 BOB’S BURGERS ADSM 8:30 PM 30 851 0.34
34 14 BOB’S BURGERS ADSM 9:00 PM 30 1127 0.47
31 13 CLEVELAND SHOW ADSM 9:30 PM 30 1162 0.48
19 8 AMERICAN DAD ADSM 10:00 PM 30 1433 0.63
12 4 AMERICAN DAD ADSM 10:30 PM 30 1561 0.68
90 68 AMC MOVIE: SHERLOCK HOLMES: GAME OF SHADOWS AMC 8:00 PM 180 552 0.19
97 34 SOUTH PARK CMDY 8:00 PM 30 516 0.26
92 31 SOUTH PARK CMDY 8:30 PM 90 544 0.26
69 41 RIO SUMMER OLYMPICS CNBC 5:00 PM 186 734 0.25
40 70 ANDERSON COOPER 360 CNN 8:00 PM 60 995 0.19
47 74 ANDERSON COOPER 360 CNN 9:00 PM 60 924 0.17
62 91 CNN TONIGHT CNN 10:00 PM 60 791 0.15
89 89 DUAL SURVIVAL DISC 8:00 PM 60 557 0.15
98 82 DUAL SURVIVAL DISC 9:00 PM 120 514 0.16
61 54 SOFIA THE FIRST DISJR 8:00 PM 25 803 0.21
60 48 SO MUCH YOU CAN DO DISJR 8:25 PM 5 809 0.22
68 67 DOC MCSTUFFINS DISJR 8:30 PM 25 752 0.19
79 87 QUIET IS DISJR 8:55 PM 5 619 0.16
88 83 MILES FROM TOMORROWLAND DISJR 9:00 PM 25 571 0.16
91 84 DJ NIGHT LIGHT DISJR 9:25 PM 5 551 0.16
102 93 MICKEY MOUSE CLUBHOUSE DISJR 9:30 PM 25 499 0.14
106 94 DJ NIGHT LIGHT DISJR 9:55 PM 5 472 0.14
17 37 K.C. UNDERCOVER DSNY 8:00 PM 60 1460 0.26
18 59 BIZAARDVARK DSNY 9:00 PM 30 1451 0.20
22 63 BEST FRIENDS WHENEVER DSNY 9:30 PM 30 1357 0.20
28 50 AUSTIN & ALLY DSNY 10:00 PM 30 1268 0.22
26 57 STUCK IN THE MIDDLE DSNY 10:30 PM 25 1279 0.21
29 64 DISNEY MICKEY MOUSE SHORT DSNY 10:55 PM 5 1266 0.19
51 28 HOLLYWOOD MEDIUM E! 8:00 PM 60 884 0.28
53 29 BOTCHED BY NATURE E! 9:00 PM 60 868 0.27
82 56 BOTCHED: POST-OP E! 10:00 PM 30 593 0.21
81 79 MLB WEDNESDAY NIGHT – EARLY: NY YANKEES / BOSTON ESPN 7:00 PM 266 596 0.17
84 62 CHOPPED JUNIOR FOOD 8:00 PM 60 586 0.20
83 42 CUTTHROAT KITCHEN FOOD 9:00 PM 60 589 0.25
72 36 COOKS VS. CONS FOOD 10:00 PM 60 659 0.26
1 47 THE O’REILLY FACTOR FOXNC 8:00 PM 60 2561 0.23
3 58 THE KELLY FILE FOXNC 9:00 PM 60 2111 0.20
9 51 HANNITY FOXNC 10:00 PM 60 1928 0.22
52 19 FX MOVIE PRIME: FAST AND FURIOUS 6 FX 7:00 PM 180 883 0.35
64 61 TYRANT FX 10:00 PM 81 769 0.20
110 86 FXX MOVIE PRIME: SNOW WHITE AND THE HUNTSMAN FXX 8:00 PM 180 465 0.16
110 106 FAMILY FEUD (HARVEY) GSN 8:30 PM 30 465 0.11
95 102 LAST MAN STANDING HALL 8:00 PM 30 520 0.11
103 96 LAST MAN STANDING HALL 8:30 PM 30 486 0.13
36 32 PROPERTY BROTHERS HGTV 8:00 PM 60 1090 0.26
24 26 PROP BROS BUY AND SELL HGTV 9:00 PM 60 1321 0.28
27 45 HOUSE HUNTERS HGTV 10:00 PM 30 1274 0.24
32 44 HOUSE HUNTERS INTERNATIONAL HGTV 10:30 PM 30 1143 0.24
25 39 AMERICAN PICKERS HIST 8:00 PM 60 1282 0.25
6 20 AMERICAN PICKERS HIST 9:00 PM 63 1982 0.35
13 21 PAWN STARS HIST 10:03 PM 30 1506 0.34
35 27 PAWN STARS HIST 10:33 PM 30 1098 0.28
58 69 HOMICIDE HUNTER LT JOE KE ID 8:00 PM 60 818 0.19
38 55 THE PERFECT MURDER ID 9:00 PM 60 1025 0.21
44 60 SIX DEGREES OF MURDER ID 10:00 PM 60 954 0.20
110 112 WALKER,TEXAS RANGER INSP 10:00 PM 60 465 0.05
67 38 LW LA: A LITTLE EXTRA LIF 8:00 PM 60 753 0.26
20 10 LITTLE WOMEN LA LIF 9:00 PM 62 1424 0.54
23 9 LITTLE WOMEN ATL LIF 10:02 PM 60 1329 0.56
105 97 MOVIE: 911 NIGHTMARE LMN 8:00 PM 120 473 0.13
108 90 MOVIE: A WIFE’S SUSPICION LMN 10:00 PM 120 469 0.15
30 88 ALL IN W/ CHRIS HAYES MSNBC 8:00 PM 60 1171 0.15
16 72 RACHEL MADDOW SHOW MSNBC 9:00 PM 60 1462 0.18
21 73 LAST WORD W/ L. ODONNELL MSNBC 10:00 PM 60 1385 0.17
49 12 CATFISH:THE TV SHOW SSN5B MTV 10:00 PM 61 907 0.49
57 66 FULL HOUSE NAN 9:00 PM 30 829 0.19
48 35 FULL HOUSE NAN 9:30 PM 30 914 0.26
50 30 FULL HOUSE NAN 10:00 PM 30 898 0.26
43 24 FULL HOUSE NAN 10:30 PM 30 961 0.30
11 5 RIO SUMMER OLYMPICS NBCSN 7:01 PM 299 1874 0.68
40 78 NICKY, RICKY, DICKY & DAWN NICK 8:00 PM 30 995 0.17
66 98 SCHOOL OF ROCK NICK 8:30 PM 30 762 0.13
73 85 SHIMMER AND SHINE NKJR 8:00 PM 30 656 0.16
80 100 WALLYKAZAM! NKJR 8:30 PM 30 610 0.13
65 76 PEPPA PIG NKJR 9:00 PM 30 764 0.17
56 65 PEPPA PIG NKJR 9:30 PM 30 839 0.19
71 95 DORA AND FRIENDS NKJR 10:00 PM 24 666 0.13
93 108 GO DIEGO GO NKJR 10:24 PM 24 536 0.09
104 109 WALLYKAZAM! NKJR 10:48 PM 24 481 0.08
96 103 GREENLEAF OWN 8:00 PM 60 518 0.11
39 40 GREENLEAF OWN 9:00 PM 60 1014 0.25
2 6 GREENLEAF OWN 10:00 PM 60 2306 0.65
86 49 GHOST HUNTERS SYFY 9:00 PM 60 572 0.22
15 16 BIG BANG THEORY TBS 8:00 PM 30 1499 0.42
10 11 BIG BANG THEORY TBS 8:30 PM 30 1915 0.54
5 7 BIG BANG THEORY TBS 9:00 PM 30 2049 0.64
4 1 BIG BANG THEORY TBS 9:30 PM 30 2080 0.71
7 3 BIG BANG THEORY TBS 10:00 PM 30 1974 0.70
8 2 BIG BANG THEORY TBS 10:30 PM 30 1963 0.70
107 92 MBFFL: EXTRA FABULOUS TLC 8:00 PM 60 470 0.14
59 43 MY BIG FAT FABULOUS LIFE TLC 9:00 PM 61 816 0.24
101 71 LOVE AT FIRST KISS TLC 10:01 PM 62 505 0.18
63 81 CASTLE TNT 8:00 PM 60 790 0.17
46 80 CASTLE TNT 9:00 PM 60 930 0.17
45 75 CASTLE TNT 10:00 PM 60 947 0.17
108 99 EU: INSIDERS GUIDE TRAV 9:00 PM 60 469 0.13
85 110 ANDY GRIFFITH SHOW TVL 8:00 PM 30 583 0.07
94 111 EVERYBODY LOVES RAYMOND TVL 8:30 PM 30 525 0.07
78 107 EVERYBODY LOVES RAYMOND TVL 9:00 PM 30 629 0.09
77 105 EVERYBODY LOVES RAYMOND TVL 9:30 PM 30 645 0.11
74 104 EVERYBODY LOVES RAYMOND TVL 10:00 PM 30 651 0.11
70 101 EVERYBODY LOVES RAYMOND TVL 10:30 PM 30 719 0.12
42 25 LAW & ORDER: SVU USA 8:00 PM 60 968 0.30
13 17 SUITS USA 9:00 PM 61 1506 0.39
86 52 MR. ROBOT USA 10:01 PM 70 572 0.22
100 53 DATING NAKED 3 VH1 9:00 PM 60 507 0.22

Source: Live+Same Day data, Nielsen Media Research

One Comment

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  1. Thanks as always SoB for this breakdown.

    Basketball and women’s soccer doing really well for NBCSN right now. CNBC seems to be doing really well also.