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Wednesday Overnights: Modest Start for ‘Life Sentence’ on The CW

CBS and NBC Tie for the Top Spot on the Metered Market Households

WEDNESDAY, MARCH 7, 2018

Note: The New York, Philadelphia, Boston and Hartford-New Haven markets are excluded from the following averages.

Household Rating/Share
CBS and NBC: 4.2/ 7 each, Fox: 3.3/ 5, ABC: 3.0/ 5, CW: 0.8/ 1

-Percent Change from the Year-Ago Evening:
CW: +60, NBC: +56, CBS and Fox: no change, ABC: -23

Ratings Breakdown:
Based on 52 out of the 56-metered markets, CBS and NBC tied in the overnight households on this first Wednesday in March. Tops for the night was the Eye net’s ageless – and always addictive – “Survivor” at a 5.1 rating/8 share in the 8 p.m. hour. That led into freshman “SEAL Team” at a third-place 3.8/ 6 in households at 9 p.m., which trailed competing “9-1-1” on Fox (#1: 4.1/ 7) and veteran “Law & Order: SVU” on NBC (#2: 3.9/ 6) by seven percent and three percent, respectively.

NBC moved into the overnight winner’s circle at 10 p.m. care of “Chicago PD” at a 4.5/ 9 in the household overnights, which built from lead-in “Law & Order: SVU” 15 percent and outdelivered competing “Criminal Minds” on CBS (#2: 3.5/ 7) and “Designated Survivor” on ABC (#3: 2.6/ 5) by 29 percent and 73 percent, respectively. At 13 seasons, it might be time for “Criminal Minds” to call it quits.

Earlier in the evening on NBC was “The Blacklist” at a second-place 4.1/ 7.

In series-premiere news, CW drama “Life Sentence,” starring “Pretty Little Liar’s” Lucy Hale, was left at the overnight starting gate at a modest 0.6/ 1 in the 9 p.m. hour. Comparably, this was only equal to an encore telecast of “Penn & Teller: Fool Us” one week earlier, and it dipped from lead-in “Riverdale” (#5: 0.9/ 2 at 8 p.m.) by 33 percent. Since most new series normally drop 10 to 20 percent in week two, consider this a poor start for “Life Sentence.”

On ABC, the 8-10 p.m. sitcom rotation – “The Goldbergs” (#3: 3.6/ 6), “Speechless”
(#3: 2.8/ 5), “Modern Family” (#4: 3.6/ 6) and “American Housewife” (#4: 2.8/ 5) – was at typical overnight levels. And Fox opened the evening with “The X-Files” at a modest 2.4/ 4 (#4) in the 8 p.m. hour.

What follows are the household overnight ratings for Wednesday, March 7 broken out by half-hour:

8:00 p.m.
ABC – “The Goldbergs”: 3.6/ 6 (#3)
CBS – “Survivor”: 5.3/ 9 (#1)
NBC – “The Blacklist”: 4.1/ 7 (#2)
Fox – “The X-Files”: 2.4/ 4 (#4)
CW – “Riverdale”: 1.0/ 2 (#5)

8:30 p.m.
ABC – “Speechless”: 2.8/ 5 (#3)
CBS – “Survivor”: 5.0/ 8 (#1)
NBC – “The Blacklist”: 4.1/ 7 (#2)
Fox – “The X-Files”: 2.5/ 4 (#4)
CW – “Riverdale”: 0.9/ 1 (#5)

9:00 p.m.
ABC – “Modern Family”: 3.6/ 6 (#4)
CBS – “SEAL Team”: 3.9/ 6 (#1t)
NBC – “Law & Order: SVU”: 3.9/ 6 (#2t)
Fox – “9-1-1”: 4.1/ 7 (#1)
CW – “Life Sentence” (series premiere): 0.6/ 1 (#5)

9:30 p.m.
ABC – “American Housewife”: 2.8/ 5 (#4)
CBS – “SEAL Team”: 3.8/ 6 (#3)
NBC – “Law & Order: SVU”: 3.9/ 7 (#2)
Fox – “9-1-1”: 4.2/ 7 (#1)
CW – “Life Sentence” (series premiere): 0.5/ 1 (#5)

10:00 p.m.
ABC – “Designated Survivor”: 2.7/ 5 (#3)
CBS – “Criminal Minds”: 3.5/ 6 (#2)
NBC – “Chicago PD”: 4.6/ 8 (#1)

10:30 p.m.
ABC – “Designated Survivor”: 2.5/ 5 (#3)
CBS – “Criminal Minds”: 3.5/ 7 (#2)
NBC – “Chicago PD”: 4.5/ 9 (#1)

Source: Nielsen Media Research

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of the “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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