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What Are Three Basic Categories of Fonts?

Serif Fonts

Serif typefaces are differentiated by shorter strokes that extend from the end of the letters and finish through specific details at these parts called serifs. They are an often behind-the-scenes staple of subculture, formality, and elegance. Hence, it could take the form of most popular fonts such as Times New Roman, Georgia, and Baskerville.

Sans-serif Fonts

Sans-serif fonts, whereas, do not have those ornamental strokes, thus, they give less decorative and more autographic appearance. Via digital media, they would carry the message that simplicity, clarity, and modernity are the keys to success. Sans-serif fonts remain popular today, with Arial and Helvetica being great examples.

Script Fonts

While script fonts resemble handwriting and old-fashioned cursive, they still manage to convey an air of beauty and added personality to any text. They are often used for welcoming guests, to draw in the cards, and for decoration. Among the scripts that can be used are Brush Script, Pacifico, and Adam’s Penmanship.

Typography and Font Trends


It is no secret that simplicity is at the root of the minimalist typography scene. Neutral masks, appropriate white place, sans-serif font with smooth edges build swash and uploaded design. Web design is perhaps the most telling example, as it is easy to tell the difference between a website that is full of life and one where colors blur together.

Retro Revival

Retro fonts, antique-style and derived from an old-school label or typography hub of old, are enjoying another round in the design world now. These fonts transport us back in time and memorize us, which is the reason their use is recommendable when you need your branding to focus on this idea, like posters, prints, and other ideas to convey this theme in a packaging or marketing project.

Handwritten Fonts

Handwritten or calligraphic cursive fonts bring handcrafted and person-centered style into the projects. These establishments serve as a cold source of comfort and uniqueness while at the same time growing as suitable spots for individual enterprises, craft production units, and the community. In digital media, people find handwritten fonts fascinating. These fonts trigger a human sense of reading, which could foster a more personalized contact with the electronic audience.

Variable Fonts

Such a variable font, which is a new component in typography, is limitless in flexibility and dynamics. These fonts possess control devices consisting of thickness, width, and write-up which can be revised only within a single font report. Fluctuating fonts involve people straight into the design process, and they are very convenient to developers with an artistic heart. Therefore, it is a fun way to experiment with them.

Geometric Shapes

The incorporation of geometric shaped fonts and patterns in present day logos is a trend of things to come. These include howling flows, the pointy angles, and symmetry at workplaces to generate a put-together artistic approach that is visually futuristic. Geometric fonts are a favorite for designers doing tech-oriented projects, for modernizing corporate brands, and for setting design standards that are ahead of the times.

Custom Typography

Brand typography is a perfectly immaculate addition to the design that lets companies differentiate themselves by using tirelessly created letterforms that resonate with their unique identity. Not only it can be stylized script, but also it may be varied modern sans-serif typeface that surely depict brand identity. With creativity and precision, tailored typography enhances the field of visible communication, and in it you can rest in your heart throughout your audience.

The proper selection of fonts for online typing is a crucial component of web design, but often many people who deal with this try to ignore it. Your font can create many different styles. It affects the whole look of your website and its readability. In this blog post, the author will explain why the proper selection of fonts is vital for web typography and give some tips that will make the latter easier for you.

1. By thinking about your aims, goals, and motto.

Prior to entering font handling the first thing that should be done is to understand why you have a website in the first place. What kind of website do you want to build? These can be a personal blog, e-commerce site, or a corporate website. Font just like one is a visual vehicle that entails emotions and comes with various messages. Another example is that the font species, rather than serif or sans-serif, could signify tradition, elegance while the other one is a modern clean typeface. Decide on a font that can be identified as the script of your website.

2. Prioritize readability

However, even if you are tempted by the idea of using swirling and big fonts, it would be better to readability to be your guide. Keep in mind that the content on your website should be readable by visitors and not contain those things that prevent them from understanding your message. Don’t select thin-stroked or complex letterform fonts thinking that they can be legible on all types of screen devices. In this case, do not choose fonts that are difficult to read but are typified by clear distinctions between letters. Helvetica, Roboto, and Open Sans are among the favorites in terms of defining the elegance of minimalistic designs.

3. Thoughtfully pair fonts

By using different fonts on a webpage one can create textural expressiveness as well as add the ability to separate varied sections and parts of the website. But one needs to choose colors that complement each other to maintain a streamlined and unified. As a matter of universal rule, it is preferable to work with not more than two or three cher fonts to ensure balance and not to overload your visitors. Ensure that the colors, sizes, and styles have a similarity throughout the book, otherwise, it will be plain and unattractive. Instance, setting a highly legible but simple font style to the body of the text and meanwhile, using a boulder and more noticeable typeface for headings can produce contrast creating a harmonious effect.

4. Consider accessibility

The font choice is important for a better usability of your web page or web site, so consider the accessibility of web first. Check that fonts you picked in the site design are compatible with assistive technologies and widely used by people who are visually impaired

Let’s Explore the Best Font of All Time

Gotham magazine is a font series with a well-known reputation for providing a timeless, modern look along with a traditional design. This was the first design from Tobias Frere-Jones, and it came out in 2000 via the Hoefler & Frere-Jones (now Hoefler & Co.) type foundry. The Gotham font  is being used by a range of sectors such as advertising, publishing, branding, and online website creation to name a few. This typeface is not, however, available for free for commercial usage; it must be purchased. The LNF, various foundries, and online forums are the sources of such features that have open licenses.


  1. Can escaping from society be compared with the usage of Gotham Font?

No, Gotham Font isn’t right to register copyrights and the cost to license the technology for industrial application.

  1. Is Gotham Font only for the Web or for outdoor industrial projects also?

Yes, Gotham font can be licensed for some commercial purposes which the license is obtained. That said, the rights per use are decided on a by-licensing basis.

  1. Where do the average and popular users of Gotham Font come from, industries?

The uses of Gotham Font are widely seen in the industry of marketing and publishing and branding and website designing as well.

  1. I was confused about how to get the Gotham font.

One can find this typeface (Gotham Font) from different font foundries and sources that includes subscriptions.