Today, thousands of people are launching their own business – and with good reason. Apart from securing your future and living your passion, entrepreneurship can also help boost economic growth and provide job opportunities. However, launching your own business often comes with many uncertainties. Fortunately, one the best ways you can become successful is by looking at, and following the advice of entrepreneurs who are already successful
Chances are that you probably know Russell Brunson as the “famous marketing guy” who struck it rich – and you’d be right – well, almost. Yes, Russell Brunson is worth millions, in fact, he has a net worth of over $40 million. And it’s this that makes it easy to forget that just like most of us, this self-made multi-millionaire also had to start somewhere – facing much the same challenges many entrepreneurs face today. Let’s do a quick recap on Brunson.
Who is Russell Brunson?
Russell Brunson is the co-founder of ClickFunnels, a SaaS (Software as a Service) company that helps you build sales funnels (software) for your business to generate leads products online. What’s noteworthy is that this super-successful company is completely self-funded and, today, has an impressive net worth of over $360 million! This serial entrepreneur is also a successful author, hosts podcasts, and presents webinars and seminars in which he shares his secrets – and he doesn’t hold back. Let’s jump into the lessons we’ve learnt from Russell.
5 Powerful Lessons Learnt From Russell Brunson
1. Love what you do
Brunson’s passion is crystal clear through his books, podcasts and webinars. His energy is exhilarating and it’s obvious that he loves what he does. As most entrepreneurs know, launching a business can be hard, lonely and fraught with worry. You have to be in it for more than just the money. Obviously money is a crucial part of it, but what will carry you through the tough times is your passion for your product or service, and loving and believing in what you do.
2. Learn, continuously
As a college student, Bruson collected junk mail flyers and coupons, consumed endless TV and radio commercials, and learnt as much as he could about the world of marketing. This led to his first million in sales from an absolutely bizarre, yet insanely profitable offer: A DVD of how to build a potato gun!
It can be easy to get caught up in your day-to-day affairs, limit yourself to what you know and forget about what’s happening in your industry. By keeping your mind open to new ideas, you create opportunities for yourself and broaden your scope of possibilities. Aim to think big and cast your net wide.
3. Spend a little
You probably know the saying, “You have to spend money to make money.” This rings true for your business. For your business to be successful, you have to invest some money, whether it’s in research, advertising and so on. Brunson displays this brilliantly. In his early entrepreneurial years, he would purchase a competitor’s product, try out the same formula and improve on it. Investing in your company opens the path to knowledge and growth. What’s stopping you?
4. Success takes time and persistence
You probably know that building a successful business takes time, and this often means you won’t reap the benefits in a year, two years, or even longer. It’s hard to swallow, especially if you’re yearning for the day when your business is finally profitable. But, just think about it: Brunson’s success was by no means overnight, nor was it guaranteed. He consistently worked at his craft for over 20 years. You need to play the long game, be committed, put in the required effort and keep your end goal in mind. Not only will you learn more, you’ll also become more effective, which ultimately leads to success.
5. Surround yourself with experts
When starting your business it’s easy to take everything upon yourself. However, you will probably lack certain skills and expertise that’s crucial to take your business to the next level. Take a step back and honestly evaluate your strengths and weaknesses. Then develop a team, whether they’re partners, colleagues or mentors, that will complement your skill sets that will set your business up for success. Brunson did this by teaming up with co-founder Todd Dickerson, and together the duo designed ClickFunnels, their multi-million dollar company that would revolutionize the internet marketing industry.
Take a leaf out of Bruson’s book and team up with experts to create an experience that’s not only conducive to your company’s and your personal growth, but ultimately – an enhanced, seamless experience for your customers.
Look, making your business successful is your top priority – in fact, it’s why you do what you do. The question is, are you prepared to invest the time, energy and passion to get to the goal post. In the words of Brunson, ”Set your goals high, and work like crazy. Do whatever it takes.”