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While this is an obvious consideration, it is fair to say that code represents one of the biggest obstacles to software development by a broader audience than programmers. Learning programming languages takes time, learning curves are often steep, and school does not always devote enough hours (if at all) to these subjects. No-Code development consists of creating applications without the need to write code or have in-depth programming knowledge. In practice, it is an approach based on the result to be achieved and not on how it is achieved. The code still exists, but ‘behind the scenes,’ the developer is provided with visual tools with which to integrate functionality into their software and design the interface. One of the advantages derived from the possibility of taking advantage of No-Code development concerns the fact that it brings programming closer to many professionals who were previously far removed from coding activities. In this sense, it is useful to refer to a profile such as that of the Marketer who can perform tasks themselves that previously had to be entrusted to developers.
However, it’s important to consider no-code development security. Since no-code platforms abstract much of the programming complexity, they can also hide potential vulnerabilities. Without a clear understanding of the underlying code, users might unknowingly create insecure applications, exposing them to risks like data breaches or unauthorized access. No-code platforms need to implement robust security protocols and educate users on best practices to ensure that ease of use does not come at the cost of security. Therefore, as no-code development becomes more accessible, ensuring proper security measures is crucial.
No-Code and Digital Marketers, because it is useful
A traditional approach to programming sees the marketer turn to a professional for the development of an application. This involves a commitment in terms of time, even for the sole need to explain all the details of the project to be developed and having to verify that the software to be sent to production is faithful to expectations and without errors. An application can also be purchased, but in this case it is not uncommon for the need for relevant customizations to arise. In the same way, a marketer could decide to learn to program on his own or by following courses, which would make the time spent from writing the code to deployment very long. No-Code development, on the other hand, allows him to keep the focus on the goal he intends to achieve and on his business purposes, delegating all the burdens related to the complexity of coding to the platform used for programming. All of this leads to reduced costs, more productive work sessions, greater adherence of applications to the projects to be implemented and the possibility of easily automating tasks that are often repetitive and costly in terms of time commitment, with the opportunity to devote oneself to new, more creative tasks. The No-Code approach to development also accelerates the technological transition of a figure such as that of the Marketer who, like many other professions, now operates in a context dominated by technology. Think for example of all the tasks that are based on the collection, processing and analysis of data.
No-Code for Analysis, some interesting tools
A Digital Marketer collaborates with other professional figures such as SEO, Social Media Manager and SEM to define market objectives, communication and marketing plans. In all the cases described, data analysis plays a fundamental role in decision-making processes and in planning corporate strategies. No-code development can be useful in data analysis also for the implementation of Machine Learning models and, to date, there are several ready-to-use tools that can simplify the marketer’s work.
Google Data Studio
Data Studio is a free solution that lets you turn datasets into customizable dashboards and reports.The editor offers drag-and-drop capabilities to create charts and tables from scratch, define visualization filters, insert controls, and integrate text- and image-based annotations.
SuperMetrics
SuperMetrics is a tool designed to collect data generated during marketing campaigns and import it into platforms for reporting and data visualization. Regardless of the metrics used and their size, data can be organized and filtered according to your analysis needs.Reports and dashboards are produced automatically, saving you hours of work and allowing you to be operational quickly.
Funnel
Developed specifically for data analytics applied to marketing, Funnel is able to gather all available information into a single, secure platform, regardless of the source.The data is then automatically formatted for analysis and constantly integrated to produce up-to-date reports that can be viewed through dashboards, charts, and spreadsheets.
Tableau
Tableau is a visual analytics solution geared towards using data to solve problems. It has the advantage of being able to be used by companies of any size, it can be deployed in the Cloud or on-premises infrastructures and it can be natively integrated with Salesforce CRM.The managed data can be analyzed and processed using artificial intelligence, deep learning and visual storytelling functions.
Google AutoML
The Mountain View giant has developed Google AutoML with the aim of bringing machine learning closer to those who do not have any specialized skills in this sector, also taking into account that currently the number of developers expert in Artificial Intelligence is still very limited.The service facilitates the creation of Machine Learning models for different types of applications, from Computer Vision to natural language understanding and analysis based on video intelligence.
Automation with No-Code, useful ideas and tools
No-Code development is also a useful solution for all those companies that wish to delegate repetitive and marginal tasks to automation from a value creation point of view. Automation makes it possible to eliminate or limit the effects of bottlenecks that slow down business processes, for example the costs associated with activities such as data entry, the exchange of information within teams, the need to track the budget or record the progress of a project. The No-Code development market has responded to these needs with solutions designed for code automation . Let us briefly analyze some of them.
Zapier
Zapier is a complete product for integrating web apps, exchanging data between different platforms, and automatically performing tasks.It works by using triggers that produce actions , so that the attachment of an email message ( trigger ) received, for example, in Gmail, can be automatically copied ( action ) to a cloud synchronization service such as Dropbox and notified via Slack ( action ).
Bubble
Bubble puts No-Code development at the service of those who need to implement SaaS ( Software-as-a-Service ) solutions, create CRMs and launch their own online marketplace. For this reason, users have at their disposal a complete visual editor with which to create their own applications and define their design and interface.Among its peculiarities is also the possibility of integrating its platforms with third-party services and interaction with the API ( Application Programming Interface ) of services from Google, Amazon, Facebook and dozens of other companies.
Automate.io
“Do you have a repetitive process? Automate it in minutes” is the slogan chosen by the developers of Automate.io to present a product that allows you to create and manage automated workflows as well as synchronize data between two different applications.The service allows you to connect your No-Code solutions to more than 200 applications in the Cloud through Webhooks and Rest API, includes several tools to format data for your analysis, offers advanced features for sharing content and guarantees the security of information through a data encryption system.
Conclusions
Digital marketers have the opportunity to exploit the potential of No-Code development also on the basis of their own specializations. We have already talked about data analysis, but this new approach to programming also finds application in budget planning, in evaluating the return on investments, in planning web marketing strategies, as well as in any data-driven activity. No-Code development is independent of the user’s technical skills and offers new opportunities for experimentation to all marketers looking for a solution capable of reconciling cost containment, time saving and productivity maximization.
