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What Makes AI Your New Best Friend in Sales?

Let’s look at a few ways AI for sales may be your closest buddy, mentor, and assistant to support you to learn more, sell more, and, most importantly, regardless of your level of experience in sales, you should be compensated more.

 Administrate AI.

A sales representative can only be as effective as their selling time. Anyone who could be on the phone or working on a crucial meeting wants to enter emails and conversation notes into the CRM system. Obviously not. The sales AI assistance component really excels in this situation. Give AI the power to automate activity logging, recognize emails with high priority, and generate new contacts for you. Give that administrative work a pass and start using your time more effectively.

Find out if the bargain is excellent or not.

Nothing is worse than working hard to close a deal only to have it go nowhere. That time and money are both gone. AI is able to categorize what constitutes a good deal or account and predict the solutions and discounts to offer your consumer based on past performance. Reps may undoubtedly learn to recognize a good bargain with practice. But why wait when AI can complete the task right away? Then you can simply concentrate on the essentials so that you can go out and close the offers you can truly close.

Abandon the sandbag.

When I was promoted to regional vice president, it was a completely different world for me after studying forecasting as a rep. It was a steep learning curve for me to find out how to roll up the forecast made by my team. Today, artificial intelligence (AI) may assist with forecasting and provide an honest assessment of the quarter. My sales AI assistant’s ability to provide me with a second set of eyes to forecast the revenue my team will generate would have been a huge benefit. With the sandbagging gone, the overly optimistic forecast can now be moderated.

To establish a new bargain, consider previous ones.

When you buy into a business, you have to review all of the previous deals that were made and lost, and there are usually a lot of them. AI enables you to examine and have access to any or all of that information. For instance, as one of the millions of data points used to generate potential recommendations, AI can automatically synchronize — and natural language processing can assess — all of the calendar entries and emails. You use all of those data pieces to identify the best leads to contact or to close an existing business. Imagine not having to perform unpleasant tasks because AI will present the predictions that you are unable to make yourself. With all of this knowledge at your disposal, you may approach the deal differently and with a higher chance of success.

Prospective leads that remain fresh.

Prospecting is a difficult task. Knowing which leads to call increases productivity and increases success. Considering all the reports, analyses, and other information, figuring it out can take a lot of time. Every time you think you have it figured out, a trend or market shift changes the rules, sending you back to the search.

To determine which leads are most likely to result in a deal, machine learning looks for trends. It examines a wide range of factors, including location, company size, job titles, and levels of participation like signing up for a trial or downloading a white paper. This is dynamic; AI is your assistant who will complete this task for you in real-time and is constantly updated.

Give AI for sales a chance and be open to making new friends.

Learning to trust AI is, all things considered, one of the toughest obstacles to it. Is my data really safe in the cloud? was a common concern in the early days of cloud computing. Can I really have constant access to my files? We no longer give it a second thought. With AI, a similar situation is present. Even when the evidence supports an AI recommendation, salespeople still don’t always fully believe it. The goal of AI in sales is to increase productivity and profitability, but this goal can only be achieved if we are receptive to this new kind of interaction and information.

“A sales rep can only be as productive as the time spent selling.”

How to convince your employees to believe in AI

The first stage is to outline your strategy and consider how AI will affect business operations in order to help your staff get ready for digital transformation and develop their trust in AI:

  • Are you integrating AI into current processes and systems? 
  • Do those processes need to be modified? 
  • Do you develop brand-new end-user workflows?
  1. Invest in end-user education to increase user confidence in AI 

Inform your teams and executives about what you’re doing and the basics of artificial intelligence. The advantages of AI must be clearly understood by your target audience. Organizations all too frequently skip this step in the rush of excitement that AI may cause. And the financial and priority decisions that follow can be disastrous. According to research, one of the biggest obstacles to successfully deploying AI is a lack of skills and onboarding. Teams should be aware of the various applications of AI. For instance, if you give an email marketing manager forecasts for audience engagement (such as response rates, click rates, and unsubscribe rates) and advice on how to improve engagement, it will probably supplement current procedures rather than replace them.

  1. Offer background and transparency for AI forecasts

Always be transparent about how the computer generated a forecast to foster user trust. Display to consumers the main model predictors that produced the prediction. Strike a balance between outlining the prediction and suffocating the consumer with information or bringing up obscure, artificially manufactured factors. Less can be more. Simple yet thorough is best.

You might have a sales manager, for instance, who is used to predicting using Excel. A big change occurs if you incorporate a predictive forecast into their workflow without detailing how the computer came to that decision. They are now receiving information from machine learning in addition to what they already know about the pipeline. They will be more likely to believe the prediction if they have a better understanding of how AI works.

  1. Describe how AI influences human logic.

Make sure your teams are aware that they aren’t just passive viewers of machine reasoning, but that AI gives context for people to execute human logic. AI-powered predictions advise users on the best course of action to improve a result and provide information on the likelihood that their choice will have the intended effect. Teams can use data from AI to determine, for instance, if a decision will be costly but only slightly boost the likelihood of closing a business. That is a bad option for the majority of enterprises. However, if the same choice is 15% more likely to result in a transaction closing, it might be the right one.

Develop trust with business users by demonstrating that AI offers them information rather than requirements. Tell a salesman, for instance, that AI can anticipate the effects of a discount tier, but that ultimately they are in charge of making decisions. Your team will be inspired to develop original use cases if you demonstrate how AI can be used in a variety of ways to forecast outcomes.

  1. Establish ongoing feedback for participation and development

Markets vary, and predictions are probabilities. Develop your teams’ trust in AI by giving them a simple way to provide input on predictions. This will increase their sense of involvement in the process. You’ll have a blend of datasets to help you advance model accuracy thanks to the predictions and actual use cases.

Executives are aware of the competitive need for AI investment. Businesses that fail to recognize the commercial need will probably fall behind as the leaders move forward quickly. Fortunately, implementing AI is simple, particularly if you create a foundation of confidence in AI for those in your business who utilize it most.


In conclusion, AI is poised to become your ultimate ally in the world of sales, transforming the way you work, learn, and achieve greater success. It takes on administrative burdens, evaluates deal potential, eliminates forecasting guesswork, and leverages historical data to enhance your decision-making. AI empowers you to focus on what truly matters – closing deals effectively. However, to reap these benefits, it’s essential to foster trust and acceptance of AI within your organization. Invest in education, provide transparency in AI forecasts, demonstrate how AI enhances human logic, and establish a feedback loop for continuous improvement. Embrace AI in your sales strategy, and consider hiring a Salesforce developer to seamlessly integrate AI into your Salesforce Sales Cloud, unlocking its full potential for your sales team. With AI as your new best friend, you’re poised to boost productivity, profitability, and overall success in sales.