To sign up for our daily email newsletter, CLICK HERE
The introduction of affordable mobile virtual network operators (MVNOs) proves that consumers are looking for inexpensive and flexible phone plans. In 2022, the MVNO market was valued at $70.3 billion, highlighting its popularity among modern consumers.
If you are considering switching from a traditional mobile network operator (MNO) to an MVNO, this guide can tell you what you need to know.
What is a mobile virtual network operator?
MVNOs offer wireless communication services to people by leasing capacity from MNOs. They do not own the licensed wireless spectrum used for their business. Instead, they purchase network access in bulk from MNOs to resell under their own brand names and service plans.
Most brands offering this specialized service work in niche markets that separate them from MNOs.
For example, an MVNO can focus on providing low-cost plans or services to a specific demographic. Some offer value-added services, like data analytics or billing customer service, to MNOs.
MVNOs give way to new players seeking to enter the mobile market without maintaining a wireless network. This aspect makes it suitable for entrepreneurs with little investment.
Pros and Cons of Using MVNOs
MVNOs have several advantages and disadvantages that consumers must know before choosing a plan. This section outlines these pros and cons to help you determine whether an MVNO plan is the right choice for you.
Pros of using MVNOs
MVNOs are usually more affordable than MNOs, making them a better option for consumers seeking budget-friendly plans. However, affordability is only one of the several advantages of using this type of service.
Most MVNOs do not require credit checks during the signup process, which can benefit consumers with poor credit histories. This advantage makes it easier for them to get a mobile service without going through a credit check process.
MVNOs also have various flexible payment options, making them a good choice for consumers regardless of their finances. They can choose a pay-as-you-go, prepaid, or custom plan with a different call, text, and data allowances.
Some MVNOs today offer a wide range of services that cater to specific demographics or niches. They provide specialized plans, which include plans for seniors, students, international calling, or plans with content restrictions. Some even offer family share plans to help consumers save on phone bills.
Cons of using MVNOs
Although MVNOs offer excellent connectivity solutions for consumers, there are still limitations that people must know.
Remember that MVNOs depend on the success and health of the network operator they use. This reliance becomes a problem if the MNO market experiences setbacks or disruptions. In this scenario, MVNOs will fall behind, too.
Since MNOs have more resources, they can offer gifts with their service, such as movie tickets or bundling opportunities. Unfortunately, MVNOs are smaller operators, meaning consumers can only pay for the service without extra bonuses.
These are the pros and cons you must consider before shifting to an MVNO. Before deciding, consider whether the benefits are worth it for your personal or business needs.
