Posted in:

Why Content Creation is One of the Most Beneficial SEO Consulting Services

Content creation is the process of creating content that appears to your target audiences such as the text and images on your website, blogs, videos, social media posts, infographics, and other content formats. It’s the ultimate inbound marketing practice, you’re creating free and informative content that attracts potential customers to your websites and retains existing customers through engagement.

There are many different ways you can use content creation for your business, we discuss a couple of the most popular and compelling ways which show why it’s one of the most beneficial SEO consulting services.

Blogs

There are many benefits to adding a blog section to your website, the first is that it attracts relevant people to your site. If you optimise your blogs with SEO you’ll be able to get your articles ranked in Google, driving more traffic and potential customers. Blogs should be a part of your SEO strategy as organic traffic is highly beneficial for your business.

It allows you to position yourself as a trusted and knowledgeable source, building trust between your visitors and your business. You can write articles to demonstrate your expertise, whilst keeping people informed about any product/service or business changes you want to let them know about.

Content creation ideas for blogs include:

  • Compare and contrast solutions to an issue (e.g., SEO vs PPC)
  • Answer a question (e.g., how do you create a content marketing strategy)
  • Educate readers on a specific topic
  • Business updates

When writing an article it’s important to try and connect with your audience, speaking directly to your readers. You want to maintain a balance between keeping the tone conversational and light, but also directly explaining your topic.

Graphics

Visual assets such as graphics are essential when creating content that will help your business stand out and engage an audience. When using images in your blog posts or social media posts, you should use original graphics where possible. These include:

  • Illustrations
  • Infographics
  • Photography
  • Screenshots
  • GIFs
  • Memes

When creating images make sure you think about the composition of the images, keep it simple, choose the right subject to illustrate your idea, and use brand colours. If you’re creating more complex images such as infographics you’ll also need to make sure you do your research, choose the right data for your audience, don’t overwhelm the reader with too much data, use charts and graphs to break up the content, and make your points easy to read and memorable.

Videos

Video content has been on the rise for the past couple of years and is one of the best ways to engage your audience and market your products. There are many different types of videos you can create including:

  • Demo – Show how your products work and how others can benefit from them.
  • Brand – Showcase the company’s vision, mission, or products and services. This is normally part of a wider advertising campaign.
  • Instructional – Teach your audience something new with ‘how-to’ content.
  • Events – Create a highlight reel if your business is hosting a conference, discussion, fundraiser, or another type of event. If your business is attending an event your customers would be interested in, you can also share this.
  • Case Studies – Display your case studies in a more visual manner, this works especially well if you have testimonials.

White Papers & Guides

Creating white papers and guides can make you stand out from the crowd and root your business as a knowledgeable source. They can be quite large projects and time-consuming, but they can give your audience a deeper understanding of a topic. There are a couple of points to consider which give you a foundation for a good white paper:

  • Structure – Along with your main content you will want to include a title page, table of content, introduction, the main body of content, and a conclusion.
  • Length – As a white paper is more informative than a normal article, you will want to include no less than five pages.
  • Format –Create the white paper as a PDF in portrait orientation.
  • Style – It should have a more formal and polished style in comparison to an article. You will also want to make sure it’s fully branded with images, colours, and fonts.

These are just a couple of ways in which you can utilise content creation for SEO, it’s highly beneficial and helps to gain and retain customers. The best way to create and execute a content marketing strategy is to work with a digital marketing agency such as GA Agency. They understand the importance of content creation and the impact it can have on your business. Professional SEO consulting services which encompass content marketing can be extremely beneficial for any business with an online presence wanting to grow.