Posted in:

Why E-commerce Businesses Choose PWA over Native Apps

You might be wondering what PWA is and how you can use it for an E-commerce business. Progressive web apps are websites that are designed to look and feel like native apps. In other words, they have the best of both the web and mobile apps. This characteristic of PWAs makes them ideal for E-commerce businesses. They are currently popular because they are not platform-specific and can work on Android and iOS devices.

Here are 9 compelling reasons why a business owner should choose PWA for their e-commerce business.

1. Progressive Web Apps Are Highly Responsive and Interactive

With the ever-growing competition in the E-commerce business industry, you need to ensure that your brand is given a chance to stand out. PWAs are highly responsive, with features such as custom notifications and home screen icons for popular websites like Facebook or Gmail by default. This adds to their ease of use and increases customers’ chances of choosing to use them over other alternatives.

2. You Can Add Them to the Home Screen of Your Customer’s Mobile Devices

This is a great way to ensure that customers have quick and easy access to your e-commerce store. By adding your PWA to the home screen, you create a shortcut to take them directly to your website. This is a great way to increase brand awareness and ensure that customers always have your store close at hand.

3. PWAs Are Much Cheaper To Develop Than Native Apps

One of every business’s main aims is to develop quality products at an affordable price. When it comes to developing an app, PWAs are much cheaper than native apps. This is because they do not require the same level of investment in terms of time and resources. In addition, you can develop PWAs using existing web technologies, which makes them more accessible to a wider range of developers.

4. They Are Compatible With Low-End Smartphones

PWAs can work on high-end and low-end devices, which is great news for businesses whose customers have a wide range of mobile devices. This means that no matter what kind of smartphone your customer uses, they will be able to use your app without any challenges.

5. PWAs Are Simple To Maintain

One of the biggest problems businesses face when using native apps is how difficult it can be to keep them updated. However, this is not a problem with PWAs, as these updates can be easily uploaded from your website. This means that you can always ensure that your customers’ experience using your app is the best possible.

6. They Can Be Found Using Search Engines

Unlike native apps, which can only be found on app stores, PWAs are discoverable through search engines such as Google. This means that customers looking for a particular app are more likely to come across your PWA than they would if it were in an app store. The best thing about this is that they will have the option to use your PWA even when offline.

7. They Include Features Tailored To E-Commerce Businesses.

Several PWA features are specifically designed to enhance the experience of using your e-commerce business store. These include push notifications, auto fill, and quick loading times. 

8. They Are Great For Sharing Information

PWAs are sharable, therefore playing an important role in helping your business grow its customer base. They can be a good option in marketing strategies, especially for seasonal businesses that experience a large increase in demand at specific times. Customers who come across your PWA may share it with their friends or family, thus increasing the chances of becoming customers themselves.

9. They Are the Web’s Future

Technology is ever-changing, and businesses need to keep up with the latest trends. PWAs are the future of the web, and they are set to revolutionize how businesses interact with their customers. They offer a unique blend of features that makes them ideal for use in the modern world. PWAs are being endorsed by some of the biggest names in the tech industry, such as Google and Microsoft. This is a clear indication that they are the future of the web. 

Bottom Line

PWAs are becoming increasingly popular among businesses in the e-commerce industry, and it is easy to see why. With their many benefits, PWAs offer a great way to increase your brand’s visibility and ensure that customers have a great experience when using your app. If you are thinking about developing an app for your business, consider a PWA. You won’t be disappointed!